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KGO Network News Clock changes?

O

oaktree

As reported ... no more Lloyd Lindsay Young weather?

ABC Radio News heard at :16 after the hour in the afternoon (after 1 pm.) No net news after 9 a.m. ... rather, "live" local news after the spoken ID.

Thought I heard ABC on the hour in morning drive.

Jingles / Sounders need to change and fast ... still says "NewsTalk 810" and the instrumentals still use the "NewsTalk 810" theme.

Kim Foster anchoring from Noon to 2. Lots of local live actualities. "KGO Noon News" turns into "Midday News" at 1 pm.

Peter Finch 7-10 according to Cumulus voice promo.

"First Traffic on the Fives" ... changes from KGO Traffic on the Fives.

Mike Amico weather from KGO-7.

Hate to say it ... but this sounds like KCBS ... a lot.

Wow...
 
oaktree said:
Hate to say it ... but this sounds like KCBS ... a lot.
Click to expand...

Isn't that kind of a huge compliment?

So when KCBS runs spots, the listeners have a place to go. Just like with the music stations.
 
No ... you missed the point. KGO is so "redundant" in style to KCBS news, without the identity. The listeners who switch during KCBS spots ... due to the PPM placement...run right into KGO spots most of the time, from what I've heard. Compliment? No ... redundantly boring, actually.
 
ABC headlines move to :47 past the hour from the half hous. Didn't work at 1:47. Playing to the PPM.
 
oaktree said:
No ... you missed the point. KGO is so "redundant" in style to KCBS news, without the identity.
Click to expand...

I think that's fine. It tests the loyalty of KCBS listeners. Are they listening for specific readers and reporters? Specific services?

News is news. They could put a spin on it, but it wouldn't be news. They could regionalize it. That's how WCBS and WINS handle it in NYC. They could lifestyle it, but that's what Merlin is doing. They split the numbers, that takes KCBS down a notch. Strategic programming.
 
Sorry, I disagree. You don't "Test" the competitor's audience (when they are #1 and you are #7) and you don't own the competor as CBS does with both WCBS and 10-10 WINS. Two completely different styles and sound. Not so much KGO.
 
oaktree said:
Sorry, I disagree. You don't "Test" the competitor's audience (when they are #1 and you are #7)
Click to expand...

I've seen a lot of music stations go song for song against a competitor, and come away in pretty good shape simply by matching the market leader note for note. It can sometimes throw the leader off, and make adjustments he might not normally make. As I said, strategic programming. Not that you expect to become #1, but that you hope to take audience away from #1. Pretty standard programming technique. CBS is going to be doing the exact same thing in DC against WTOP.
 
Without an FM station, KGO's rank is unlikely to change. They were doing news in AM drive---KCBS is #2 and KGO is #14 25-54. In PM drive, they were doing news---KCBS is #5, KGO is 18th 25-54. With the same anchors, same reporters, same traffic guys, it's the same as it was before. The likelihood anyone will really think that the "repackaging" of the news blocks that they are doing is substantially better to knock KCBS down is really a stretch. Part of KCBS' success is that you can count on it---pretty much no matter when you come to the brand. KGO it's not talk, it's not news, it is a hybrid. Generally speaking, specialists tend to win and in this case that's KCBS.

Plus,. without an FM option there is no way to access the younger audience that is so vital to survival and exactly what KCBS, (& WTOP in DC) did---and what ultimately they will need to succeed in the future.
 
Look at Finch he mentioned Patel as ABC Meteorologist instead of ABC7 Meteorologist during the weather updates on AM 810. "I guess I give my 1 hour to KCBS and they give me the world." But I'll give 22 minutes of KGO on Itunes radio feed and see if I like it.
 
News stations in Northern California, 560 KSFO, 650 KSTE, KFBK AM & FM, KCBS AM & FM, KGO-AM Talk about OVERKILL! Please add to the list any that I've left out.
 
RadioStarOne said:
News stations in Northern California, 560 KSFO, 650 KSTE, KFBK AM & FM, KCBS AM & FM, KGO-AM Talk about OVERKILL! Please add to the list any that I've left out.
Click to expand...
Of the list, only KCBS-AM & FM is ALL NEWS. KGO is now mostly News with som Talk. KSFO & KSTE are All Talk Stations while KFBK-AM & FM is News and Talk. If you include other News/Talk or All Talk stations in Northern California there is also CC's KKSF-910, KNEW-960, KSCO-1080, KWSX-1280, KFIV-1360, KYOS-1480 and much, much more stations with those formats in Northern California. Oh yes, there is another All-News station, KLIV-1590
 
I've seen a lot of music stations go song for song against a competitor, and come away in pretty good shape simply by matching the market leader note for note. It can sometimes throw the leader off, and make adjustments he might not normally make. As I said, strategic programming. Not that you expect to become #1, but that you hope to take audience away from #1. Pretty standard programming technique. CBS is going to be doing the exact same thing in DC against WTOP.
[/quote]

Don't think so. They won't even have CBS Radio News. WTOP will keep it. I've done strategic programming and it never works song for song note for note because you don't ever program to know what the competition is playing song for song.

Plus, we're not talking music. They variable of stories and style changes ever second.

CBS owns WCBS and WINS as they do (and fail) with both KNX and the far less relevant KFWB.

You program against competition, not minute by minute.
 
oaktree said:
Don't think so. They won't even have CBS Radio News. WTOP will keep it.
Click to expand...

Doesn't matter. They don't use CBS News on KYW either. They will have an effect on WTOP, just as this station will have an effect on KCBS. Watch.
 
BigA - Don't play semantics to show how smart you aren't.

CBS Radio net is and has been on WPHT (ex-WCAU 1210) for 80 years. 'PHT does mostly talk and sports. KYW the "WINS" "Give us 22 minutes ... we'll give you the world." I know ... I worked in Philly and listen via Internet often here in CA. And WIP and WIP-FM (WYSP) don't do the net either ... they both do sports, as you know, though the Phils remain on 1210 and may simulcast on 610 as it has for two years ... while the Eagles are on both WIP and WIP-FM. Flyers and Sixers are on 610 WIP. WPHT is Smerconish, Limbaugh, and others except for Hannity and Beck. Both used to be on there.
 
recto101 said:
Look at Finch he mentioned Patel as ABC Meteorologist instead of ABC7 Meteorologist during the weather updates on AM 810. "I guess I give my 1 hour to KCBS and they give me the world." But I'll give 22 minutes of KGO on Itunes radio feed and see if I like it.
Click to expand...

ABC or ABC7, it doesn't matter. KGO-TV is still owned by ABC and thus any staffers there are "ABC".
 
I think Raydioheadfm may have stumbled into Cumulus' reasoning for the switch to Mostly-News on KGO. David Eduardo tells us that as a Talk station, KGO had fallen to #20 in the 25-54 demo. But Raydioheadfm says in morning drive, KGO is #14 doing News in that same demo. Not great but beating several other Bay Area stations. So perhaps Cumulus reasons that if they extend the News blocks and get rid of the high-priced Talk hosts, they'll do better in the 25-54 ratings and save money to boot!

It is odd that KGO has dropped ABC News on the Hour because it's really a Cumulus product. But I guess the theory is to counter-program KCBS. If KCBS is locked into a 3 minute national newscast, KGO can give you the top local story at the top of the hour. For the record, all the CBS All-News stations other than WINS NYC, WBZ Boston and KYW Philadelphia run CBS News on the hour. Those three operations are former Westinghouse stations that were usually competing with a CBS News or News-Talk station.

(WBZ now runs CBS News late nights during their Talk hours. But not in the daytime during their News hours. And interestingly WPHT, a CBS Talk station in Philadelphia, does NOT run CBS News on the hour except late nights and weekends. They have a Metro/Shadow/Total Traffic person read a few local and national headlines on the hour and fill the rest of the time with commercials except late nights and weekends.)

As we've said before, how can KGO really compete with KCBS if KGO has no FM simulcast and if KGO doesn't do All-News 9am-Noon, Midnight-5am or on weekends?


Gregg
[email protected]
 
Switched on KGO last nite around 8:45 just to hear what Peter Finch sounded like. He introduced a sports report that wasn't there (oops!) and then went to a "Music Report" featuring "my friends Renee and Dennis from our sister station KFOG". Ah, synergy... ::)
 
Gregg said:
It is odd that KGO has dropped ABC News on the Hour because it's really a Cumulus product. But I guess the theory is to counter-program KCBS. If KCBS is locked into a 3 minute national newscast, KGO can give you the top local story at the top of the hour.
Click to expand...

That's why Boss Radio stations did 20/20 News - originally on the :20 and :40, then later only on the :40. Perhaps the same principle applies here.

In Los Angeles in the mid 60s, KRLA and KFWB would both run news on the hour, while KHJ would counter-program with 3 songs in a row. KFWB wised up after awhile, and started running news at :55.
 
I haven't read so many posts from so many smart-A$$es on this sight ever! David, TheBigA and David E get over yourselves already. This we've got to have the last word BS (All The Time) needs to be cut back already. Take time to read your posts before you post them like the teacher's taught you back when you were in school! Then you might realize how flip you three sound all of the time! We know you've been around the block, but you don't have to continually beat other poster's over the head with that fact all the time! Oh By The Way: That's with all due respect! So KGO changed their direction and went almost all news, Big Deal!!!! Its just a radio station on a band that is going bye bye! It's just a matter of time!
 
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