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KGO out of market listening

J

justthenumbers

KGO has shown up in the October PPM book for the Riverside/San Bernadino market:

http://www.radio-info.com/content/arbitron.php?market=026_cume
http://www.radio-info.com/content/arbitron.php?market=026_share

David Eduardo explains that KGO made an appearance because the PPM goes to lower levels than the diary:

http://www.radio-info.com/smf/index.php/topic,113191.msg904575.html#msg904575

This is interesting, but irrelevant to KGO -- they aren't selling advertising based on their performance in Riverside.

But, I'm curious - is this the farthest-away market in which KGO has ever shown up?
 
justthenumbers said:
KGO has shown up in the October PPM book for the Riverside/San Bernadino market:

But, I'm curious - is this the farthest-away market in which KGO has ever shown up?
Click to expand...

They regularly show in Bend and Medford Oregon.

The most distant showing I ever saw was a 1979 book for NY, where WZNT in San Juan showed up just at the minimum level. WZNT was a new all salsa FM (the first ever) and apparently folks with diaries went to visit family in PR and listened and the station got just enough listening to make the book. In it's home market, the station debuted with a 33.5 share in a 31 station market.
 
With a 33.5 share this station must be a powerhouse to this day!

Celebrating nearly 30 years as the #1 station in Puerto Rico! WZNT!
 
I drive up to the Redding area to visit friends fairly regularly. KGO comes in reasonably clear there in the day time...just a bit of static, but no worse than listening while driving in San Francisco on streets with those overhead electric lines for the buses.
 
1069_KIFR said:
With a 33.5 share this station must be a powerhouse to this day!

Celebrating nearly 30 years as the #1 station in Puerto Rico! WZNT!
Click to expand...

No, the station was only #1 for about 2 years. In 1981, a dance station, WDOY, was briefly #1, and then WZNT came back till 1985 when Salsoul went from 8th to #1 in one book and stayed there for the next 22 years, usually with bigger shares than the #2 and #3 station combined. The share level and uninterrupted #1 statius is unique among top 25 market FMs in the US, too.

Today, Univision's WKAQ FM is #1.
 
DavidKaye said:
justthenumbers said:
http://www.radio-info.com/content/arbitron.php?market=026_cume
http://www.radio-info.com/content/arbitron.php?market=026_share
Click to expand...

17,000 people are listening to KGO in San Berdoo? What's the margin of error for something like this?
Click to expand...

At night, when all the lestening occured, the per meter value is likely over 10,000. So this may be a single meter or, at most, two of them.

The share is a 0.1, and the margin of error there is huge... almost infinite. In other words, fluky. It could be, in fact, one person who had a meter who drove back from farther or worked in the High Desert and commuted and could not find much to listen to.

The diary had a stricter minimum reporting standard to avoid this sort of thing happening.

I looked at two year's worth of Diary data in Maximiser, which shows even stations that are below cutoff, and KGO never showed.
 
I used to drive from LA to Santa Barbara once a week for work. The drive back (from SB to LA) was usually in the early evening. In southern Santa Barbara and northern Ventura counties, I could pick up KGO and would listen just for the fun of listening to a station that far away. It reminded me of my DX'ing days as a teenager. One of AM radios many charms...
 
IT DOESN'T SURPRISE ME. WHEN I WAS DOING FILL IN TALK AT NITE AND OVERNITE ON KGO IN THE LATE EIGHTIES TO MID NINETIES I HAD MANY CALLS FROM SEATTLE AND SAN DIEGO. THEY SAY THEY COVER 13 STATES AT NIGHT.


JERRU GORDON KNUU LAS VEGAS
 
JEREMIAH said:
IT DOESN'T SURPRISE ME. WHEN I WAS DOING FILL IN TALK AT NITE AND OVERNITE ON KGO IN THE LATE EIGHTIES TO MID NINETIES I HAD MANY CALLS FROM SEATTLE AND SAN DIEGO. THEY SAY THEY COVER 13 STATES AT NIGHT.


JERRU GORDON KNUU LAS VEGAS
Click to expand...

More like 8 if you are talking about a decent, consistent signal.

All or part of AK, WA, ID, NV, OR, CA, NV and AZ.
 
DavidEduardo said:
More like 8 if you are talking about a decent, consistent signal.
All or part of AK, WA, ID, NV, OR, CA, NV and AZ.
Click to expand...

There are some unfortunate holes. Note that you don't hear calls from Portland, but you do from Vancouver WA, across the river, and from Eugene. Portland has a small signal from KPDQ on 800 blocking out KGO, but the signal is very week outside Portland proper. It doesn't even extend far enough to be a bother in Vancouver WA. Seattle also has a problem with a station on 820, but the Seattle suburbs apparently get KGO just fine.
 
And KGO is not even maxed out, in the sense the towers are 1/4 wave rather than 1/2 wave. Of course because of existing overlap with other signals, the opportunity to do that has passed.
 
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