100.9 was KGRP, I think from April 1, 1987 through August 9, 1991. KGRP was very low wattage and very high height above average terrain from something like a 20 foot stick. I understand the studios were in a railroad car in Santa Rosa.
From what I have been told, KGRP started with Country, switched to Classic Rock and after a short time, went to Lite Rock that got some good traction in Santa Rosa. I see from Santa Rosa Ratings, KGRP showed up in the Lite Rock era.
I understand their spot rate was $25 for a 60 and $20 for a 30 second spot (during the classic rock days at least).
I assumed the station was voice tracked, at least partly, because the female half of the morning show did middays (a ten hour shift is a bit much). When they were classic rock, the afternoon guy was live because I talked to him and the sales manager. I had to hold on as he did a break. Must have had no receptionist. As I recall the sales guy was chatting with the jock when I called.
I listened to them from time to time online during the Lite Rock era and they sounded good and seemed to have a decent spot load on weekdays. At night, after about 7 or 8 pacific time, I never heard a commercial or if I did, it was 1 spot at the :50 break and back to music.
I’d like to learn more about how the station did during this time if anyone knows. Judging by the dollars spent in the market, they would have billed $20,000-$30,000 a month. If they were true to their spot rates, it was likely $60,000 to $80,000 a month.
Did you work there? Did you know somebody that did. Were you in the market then? If so, how were they doing?
I do know they sold for an amazing amount, 3.5 million. That’s a price where I’d say where do I sign and show me the money no matter what my plans were for KGRP.
I suppose what amazes me about the station is the minimal investment. I mean a couple of sections of Rohn, a couple of cheap bays and a Crown 250 would do the trick and a railroad car on a lot in Santa Rosa seems it would be much less expensive than buying a building or renting offices. Even if you had to get a translator, it had to be a lower cost build-out. With so little debt, you’re miles ahead of competitors on what you need each month to break even.
From what I have been told, KGRP started with Country, switched to Classic Rock and after a short time, went to Lite Rock that got some good traction in Santa Rosa. I see from Santa Rosa Ratings, KGRP showed up in the Lite Rock era.
I understand their spot rate was $25 for a 60 and $20 for a 30 second spot (during the classic rock days at least).
I assumed the station was voice tracked, at least partly, because the female half of the morning show did middays (a ten hour shift is a bit much). When they were classic rock, the afternoon guy was live because I talked to him and the sales manager. I had to hold on as he did a break. Must have had no receptionist. As I recall the sales guy was chatting with the jock when I called.
I listened to them from time to time online during the Lite Rock era and they sounded good and seemed to have a decent spot load on weekdays. At night, after about 7 or 8 pacific time, I never heard a commercial or if I did, it was 1 spot at the :50 break and back to music.
I’d like to learn more about how the station did during this time if anyone knows. Judging by the dollars spent in the market, they would have billed $20,000-$30,000 a month. If they were true to their spot rates, it was likely $60,000 to $80,000 a month.
Did you work there? Did you know somebody that did. Were you in the market then? If so, how were they doing?
I do know they sold for an amazing amount, 3.5 million. That’s a price where I’d say where do I sign and show me the money no matter what my plans were for KGRP.
I suppose what amazes me about the station is the minimal investment. I mean a couple of sections of Rohn, a couple of cheap bays and a Crown 250 would do the trick and a railroad car on a lot in Santa Rosa seems it would be much less expensive than buying a building or renting offices. Even if you had to get a translator, it had to be a lower cost build-out. With so little debt, you’re miles ahead of competitors on what you need each month to break even.
