I believe you are right.
These days I don't know what to make of them. THeir news anchors are not very strong, and if anything, they really come off someimtes as a college TV station.
> > That's typical these days - in the Bay Area we have "UPN
> Bay Area" and "The Bay Area's WB" as brands, though the 44
> and 20 logos (respectively) still appear faintly at the
> bottom of the screen. Call letters are never used, except
> for the legal ID at the top of the hour, and they only
> appear on screen for a few seconds. And the titles for news
> programs are now all just "(brand name) News" with the
> exception of KPIX (er, sorry - "CBS5" which is sticking with
> Eyewitness News. I'm surprised KGTV hasn't defaulted to
> "ABC10 News" like most other network affiliates. They are
> ABC, correct? I believe they were NBC when I was a kid and
> used the KOGO call letters. We could pick up their signal in
> ths foothills of northern LA.
>
> It finally hit me last night at the gym where they have TV
> > monitors at the lifecycles that you NEVER see KGTV (ABC)
> > here in San Diego ever use their call letters or their old
>
> > moniker "San DIego's 10." They are now "10 News."
> >
>