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KHFI keeps growing in Sept PPMs

F

fredcantu

#1 with a bullet. It's been awhile since an Austin station had an 11+ share of the total audience. That throws some water on the theory that young people don't listen to terrestrial radio anymore.
 
They could be using Iheart radio also, I got it on my phone but don't listen to it, I don't even have any Austin stations on my favorites in tune in.
 
jras20 said:
They could be using Iheart radio also, I got it on my phone but don't listen to it, I don't even have any Austin stations on my favorites in tune in.
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No, they couldn't. Fred is correct that Arbitron lists the streams separately unless they're a complete simulcast. Since KHFI's stream airs different ads, it's not a complete simulcast.
 
Looks like they are sampling the same group of people. The fact that it likes to bleed with 103.1 and 101.1 on portable radios doesn't help well it helps KHFI, and even 98.9 over by Burnet and 183 if I don't switch the button to local instead of DX.

What percentage of that comes from portable radios vs. car stereos?
But when you have a super strong signal, and you have 1 flanker, 1/2 a flanker (KASE), and KPEZ that helps them to that spot.

I always wonder what the ratings would be like if KPEZ and KHFI swap frequencies?
 
willdav713 said:
I always wonder what the ratings would be like if KPEZ and KHFI swap frequencies?
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probably not much, since both of them play pretty heavy top 40ish format.
 
I bet 90% of those ratings for KHFI is the Bobby Bones show. I doubt it's the main format, since they are like the rest of the stations in Austin, afraid to add any new music.
 
saradio1 said:
Props to KHFI but their success is due to lack of competition.
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Not necessarily, in San Antonio you have KXXM, and KTFM spinning the same format.

Who comes out first? KXXM which is owned by Clear Channel that also owns KHFI.
 
willdav713 said:
saradio1 said:
Props to KHFI but their success is due to lack of competition.
Click to expand...

Not necessarily, in San Antonio you have KXXM, and KTFM spinning the same format.

Who comes out first? KXXM which is owned by Clear Channel that also owns KHFI.
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Ding dong....they're are both tied @ #2(18-34 females).
 
Entercom could always switch the FM translator for 1370 to go up against Kiss. Or Emmis (more likely) with the 590 translator. As we've seen with Comedy 102.7, low-power stations can still do pretty darn well in the ratings.
 
intx said:
As we've seen with Comedy 102.7, low-power stations can still do pretty darn well in the ratings.
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I'm wondering how it will do in the long haul. I was a heavy listener until I realized I had pretty much heard the whole library. I'll tune in to see what's new but tune away when it gets repetitive.
 
intx said:
Low-power stations can still do pretty darn well in the ratings.
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I agree. If translators are put up in the right areas, they're reachable pretty much all over the major areas of San Antonio, anyway. They just don't come in around certain areas on certain radios when more powerful 100 KW stations overpower them.
 
jras20 said:
I bet 90% of those ratings for KHFI is the Bobby Bones show. I doubt it's the main format, since they are like the rest of the stations in Austin, afraid to add any new music.
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Nope. While the station is overwhelmingly #1 in 18-34 in mornings, it is #2 middays and #1 in the other 3 dayparts. In the target of 18-34 women, they lead in all dayparts, with afternoons and middays cuming 50% more than mornings.

And middays, afternoons, nights and weekends all out-cume mornings. Mornings is a TSL play, but the cume is below that for all other dayparts. In fact, afternoons cumes about 30% more than mornings, and middays about 25% more.
 
I have to wonder, could the success of KHFI and other young targeted formats be indicative of younger people's willingness to handle and use technology? I speak of the PPM meters of course. My understanding is that these meters have to be worn and then put on a dock to upload the data. Could it be that younger listeners are more apt to actually use them correctly and think its cool rather than a burden? Just a thought.
 
MisterRadio said:
I have to wonder, could the success of KHFI and other young targeted formats be indicative of younger people's willingness to handle and use technology? I speak of the PPM meters of course. My understanding is that these meters have to be worn and then put on a dock to upload the data. Could it be that younger listeners are more apt to actually use them correctly and think its cool rather than a burden? Just a thought.
Click to expand...

There are two considerations:

First: In general, 18-24 and 18-34 are the hardest demos to get cooperation in for any kind of radio survey, whether PPM or the diary.

Second: In any case, and in both the diary and the PPM, each age cell has to be inserted into the total sample in proportion to the population. So if too many responses are obtained in a cell, they are each reduced in value (called weighting down) and if there are too few, the ones that are obtained are weighted up.
 
fredcantu said:
I noticed KUT is no longer listed on radio-info's Austin ratings. Did they stop subscribing to Arbitron?
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They took a dive, when more people flocked to 98.9 after the deal ;D They didn't want the masses to know.

/sarcasm.
 
I wish Arbitron could be forced to include a list of who has the people meters in each market. Not actual contact information but demographic info. For example: Meter #1 - 26 year old white female, Southwest Austin, making $35,000 a year. Meter#2 - 40 year old Hispanic male, East Central Austin, making $29,000, etc. or something like that. Is this info available? We take a lot on faith that Arbitron is acting to produce a fair and accurate ratings system without seeing all the details.
 
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