Has anyone else noticed the significant musical shift of KHHT since Movin' went away. They've always straddled the fence as a coalition radio station, but with 93.9 gone, we've seen more 80's, more tempo, and a lot more disco (they really didn't play much before). Seems like they are superserving the Hispanic audience more and more.
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KHHT Musical Shift
- Thread starter radioresearcher
- Start date
Yeah, I wonder what percentage of their audience is now Hispanic vs. African American and how that compares to previous months. Musically, they seem to have moved to a more Rhythmic Oldies format whereas they were once more Urban AC.
AM FM listener said:
The audience has been tightly around 7% Black and 46% Hispanic for the last 6 books... we will have a new book tomorrow, but half the book still had Movin on the air... but I suspect there will be little change.
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4UH8SIMBKAGN
Guest
Hot had already planned on making the changes prior to Movin leaving the scene and likely even before R Dub was let go. Movin had already moved away from many rhythmic tunes late last year and into more 80's hits and even songs only KROQ (and KIQQ in some cases) played in the 80's. When Movin was more rhythmic, their ratings were in the toilet so it certainly would not make sense to go in that direction. Hot is just sounding a little broader muscially, more like Magic 92.5 in San Diego.
The music changes should have been noticed more after Al B. Sure was shown the door. Now if they only get rid of the king of shout-outs in mornings. Annoying.
The music changes should have been noticed more after Al B. Sure was shown the door. Now if they only get rid of the king of shout-outs in mornings. Annoying.
4UH8SIMBKAGN said:
Most of us assumed that Hot, now mired around 20th 12+ and not even top 15 18-49, was clearing the decks for the landing of KFI-FM. Cutting the expenses is a nice start.
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4UH8SIMBKAGN
Guest
I'm still waiting for it...your May prediction has 11 days remaining. Al B Sure was making 6 figures and wasn't even live...he had to provide tracks to be edited...as he could not structure a set.DavidEduardo said:
4UH8SIMBKAGN said:
It has to happen, maybe later than I thought... perhaps the loss of revenue KIIS will be suffering has Clear taking things slower... but all big AM news talkers will move to FM at some point, as the 25-54 and 18-49 are shrinking rapidly. KFI, in 18-49, is going to be out of the top 20 soon... and that is pretty scary.
I too expect KHHT to become KFI-FM pretty soon. I wonder if KNX will move to FM and if so, where? Smooth Jazz seems to be going away in many other cities (most recently SF) but here, KTWV seems to be doing pretty well 6+ but I don't know about 25-54.
BTW, thanks, David, for the audience breakout for KHHT. Much lower Hispanic % than I was expecting.
BTW, thanks, David, for the audience breakout for KHHT. Much lower Hispanic % than I was expecting.
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4UH8SIMBKAGN
Guest
A number of smaller broadcasters have moved their talk and news operations to FM but again as we discussed last time, there is no trend or talk of it anytime soon within Clear Channel, locally or nationally.DavidEduardo said:
4UH8SIMBKAGN said:
I see. These, then, are small stations in small markets...
KCBS in SF.
KIRO in Seattle
WIBC in Indianapolis
WTOP in Washington, DC
WWL in New Orleans
WXYT in Detroit
I can go on with moves in Portland, Denver, Dallas, Fresno, etc., but the point is that the moves to transitional simulcasts or just total moves are increasing as the demos of AM news talk and news and sports stations get older and out of the sales demos entirely.
I would consider that a trend. On the other hand, are any of them owned by CC? If not, why hasn't CC flipped any News or Talk stations to FM?
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4UH8SIMBKAGN
Guest
Smaller broadcasters, David...read my post. It is obviously too late based on what you've been writing tonight. XYT is sports. I thought we were talking news/talk.DavidEduardo said:
Lets not go over again what I previously proved in another thread about Clear Channel. There is no movement/trend within Clear Channel to move talk and news stations to FM. If you think you have a FACT specifically about Clear Channel that can stump that statement, please post it. To date, you have not. I'm not trying to prove you right or wrong in this thread, just let you know what the current state of things are. Geezzzzzeee.
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4UH8SIMBKAGN
Guest
The only market that David listed that Clear Channel has an FM talk in is New Orleans which has been on FM since after Katrina. Clear Channel's largest market with an FM talk station is Minneapolis, KTLK, which was a start-up FM talker. Orlando's Hot Talk WTKS would be the next largest market with a Clear Channel talk FM.AM FM listener said:
Even in a market where Bonneville has a News/Talk FM and Clear Channel hasn't moved their news/talk to FM, Phoenix, Clear Channel not only remains #1 but has actually gained ratings since the Bonneville transition from AM to FM. So just being on "FM" is not always going to garner you instant success even if you are establised, as KTAR was (and both stations have gone through a number of management and host changes).
Actually, Clear Channel owns WRNO-FM in New Orleans. Their rival, WWL-FM, is owned by Entercom.
AM FM listener said:
They have, in markets like Tallahassee. And they have put on new NT or sports stations on FM in places like New Orleans and Pittsburgh, to name two. Clear is making slow, but increasing moves of talk formats to FM. Look for more, as using a syndication base makes a cheap format to run in medium markets.
4UH8SIMBKAGN said:
Actually, in 25-54, Bonneville has gained on KFYI, and in several of the books last year beat KFYI.
The KTAR FM 25-54s increased considerably, and KTAR now outbills KFYI by a wide margin... that is where the winning is.
David is right: CC has successful FM talkers in Pittsburgh, Minneapolis, New Orleans, and Orlando.
David is wrong: KHHT was 46% Hispanic, 32% Black in April - so closer than one would think.
David is wrong: KHHT was 46% Hispanic, 32% Black in April - so closer than one would think.
Radioresearcher said:
I ran that report again, and I must have not checked all the fields... KHHT has averaged 37.9% Black and 41.6% Hispanic for the last 6 books. I mistakenly said 9% and 45%...
In April, it was 32% Black and 45% Hispanic, leaning a bit more Hispanic than the average. And it is 22% "Other" which is Arbitron's way of saying "Everyone else."
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4UH8SIMBKAGN
Guest
There is no trend slow or otherwise at Clear Channel for FM talk. Lets place the dates of debut on that these talk Clear Channel stations on FM. Name the ones in 2008 and 2009. For that matter, 2007. Lets see what constitutes "NEW".DavidEduardo said:
Tallahassee continues to be your first example? Pathetic. You can't make your point since there is no trend at Clear Channel. NONE.
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4UH8SIMBKAGN
Guest
KTAR was down in the last book and KFYI has it's widest lead in over a year over KTAR.DavidEduardo said:
Why don't you mention the combo sales at KTAR? More slanting of stats, I see.
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