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KHOW will drop O'Reilly

J

Jay_F

According to the Rocky Mountain News, KHOW will soon replace Bill O'Reilly with Glenn Beck. The article claims KHOW is dumping "The Radio Factor" because of poor ratings. They mention that Beck isn't as political as O'Reilly. Still, from what I understand, Glenn Beck himself has underwhelming ratings in several markets. I don't think getting high ratings with syndicated talk is as easy as it was once thought, it takes a special host to be able to pull it off.
 
O'Reilly's show sucks. Its taking a long time for programmers to face the reality that the show is getting mostly poor ratings around the country because they are caught up in the hype of him being a TV star. But the show can't work, and won't work, and eventually programmers will figure it out.

Beck is having a hard time in some markets, and it will be surprising if he builds a much bigger audience than O'reilly.

Synidcation works, but its gotta be the right show for the right market. Just like local hosts.


> According to the Rocky Mountain News, KHOW will soon replace
> Bill O'Reilly with Glenn Beck. The article claims KHOW is
> dumping "The Radio Factor" because of poor ratings. They
> mention that Beck isn't as political as O'Reilly. Still,
> from what I understand, Glenn Beck himself has underwhelming
> ratings in several markets. I don't think getting high
> ratings with syndicated talk is as easy as it was once
> thought, it takes a special host to be able to pull it off.
>
 
> Beck is having a hard time in some markets, and it will be
> surprising if he builds a much bigger audience than
> O'reilly.
>
> Synidcation works, but its gotta be the right show for the
> right market. Just like local hosts.

The right host... like who? Three of the top four hosts are boring to listen to (although I enjoy listening to Dr. Laura's callers' self-induced problems from time to time). And there's enough local in the market with KOA. KHOW got beaten in a trend a few months ago by KNUS AND KKZN; they need to do something to lose the image of boredom. Does Martino still pull in numbers? Weak morning show, Martino is entertaining for weekends, O'Reilly is bad, Dr. Laura is losing appeal... How long before KHOW becomes like KKOB/Abq-dumping ground KTBL?

As to Beck, he has been replaced in a few top markets: Milwaukee, where WISN went local to better compete with heritage WTMJ; Atlanta, where NO ONE, repeat NO ONE, will get ANY ratings on WGST going against Neal Boortz and they should have kept Beck on barter rather than paying a revolving door of local hosts; and Cleveland, where CC/OH genius Kevin Metheny (the one from Stern's movie) dumped Beck for Jerry Springer. Brilliant. The ratings at WTAM are in, and down. I will grant that Beck has had trouble gaining traction on the west coast, but does very well in the midwest. I've spoken with a couple Salem GMs on the west coast who would love to have Beck replace Mike Gallagher or Hugh Hewitt, but can't. Beck has recently added Portland, Salt Lake City, and now Denver in the "K"s.

A few errors from the Rocky Mountain News article:

<< Bill O'Reilly may be the king of cable television, but he doesn't have a court of loyal listeners on Denver radio. >>

Greta's beating him actually, but that's TV.

<< KHOW is making the move, according to Jerry Bell, program director of KHOW and KKZN-AM (760), because O'Reilly's show is in an audience rating funk - last in a talk radio battle that includes Rush Limbaugh KOA-AM (850), Sean Hannity KNUS-AM(710) and Ed Schultz KRZN. >>

Nitpick: wrong calls for KKZN.

<< Beck, headquartered in Philadelphia and currently heard in 47 markets across the country, is "a conservative with a broader view," according to Bell. >>

More like 199 markets.

<< The failure of O'Reilly to attract a local radio audience is surprising, given that his weeknight Fox News Channel hour is the highest rated regularly-scheduled program in the cable news environment. >>

Again, no longer true. Besides, someone needs to let these print nitwits know that TV success doesn't translate into radio success for a lot of reasons. There's no surprise.

<< Also, many assumed O'Reilly would have a residue of local fans who remember when he was a reporter/weekend anchor on 7News in the late '70s. >>

Don't even get me started.
 
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