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Like most operators, Entravision will do what it can to target its core audience and make money. It has run English-language stations in El Paso (oldies KOFX 92.3), the Rio Grande Valley (rock KFRQ 94.5 and hot AC KVLY 107.9), and Sacramento (urban/hip-hop KBMB 103.5 and country KNTY 101.9) for quite some time.
Entravision targets Hispanics, but it takes into account that not all Hispanics speak Spanish.
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