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KHTI would a urban AC format work?

Identnut said:
I have to wonder if KHTI, if it were sold, would serve as a simulcast station for an LA station that doesn't make it easily into the Empire.
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The question is "why?"

There is no reason why an LA station would want a signal in the Riverside/San Bernardino market. The market is much smaller so there is no local business to be had; local advertisers buy local stations.

Most of the LA stations, except for the two Alt formatted ones, the two SBS stations and the Class A FMs have excellent signals in that market, but they don't get any added revenue from there. In fact, most don't even subscribe to the IE ratings even though they do very well because there is no money to be had for showing up.

The only possible use I can see for that would be to run the same format, but different commercial break content. Not, then, a simulcast.
 
Identnut said:
I have to wonder if KHTI, if it were sold, would serve as a simulcast station for an LA station that doesn't make it easily into the Empire.
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Maybe if Univision is so desperate for a unified 103.9 signal in the Southland, or if there is serious demand for the programming of KCRW or KUSC in the Inland Empire (which I doubt). However, iHeart, Audacy, and maybe Meruelo are maxed out in LA.
 
victorres43 said:
Maybe if Univision is so desperate for a unified 103.9 signal in the Southland,
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There is no added revenue from IE coverage. KLVE and KSCA have "just as good" IE signals as they have in the LA market, but never have they made one extra dollar from the good ratings and coverage there.
victorres43 said:
or if there is serious demand for the programming of KCRW or KUSC in the Inland Empire (which I doubt).
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If they thought that them might get more donations, that would be a possibility.
victorres43 said:
However, iHeart, Audacy, and maybe Meruelo are maxed out in LA.
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Meruelo is not maxed out based on coverage. One of their FMs is a Class A from the west side, and does not have an IE signal at all. But then, again, what would they do with it?

The IE is a small market... it ranks 46th in radio revenue. There are LA stations that, individually, bill more than all the Inland Empire stations combined bill. 25 LA market stations bill more than the top billing IE station.
 
DavidEduardo said:
Meruelo is not maxed out based on coverage. One of their FMs is a Class A from the west side, and does not have an IE signal at all. But then, again, what would they do with it?
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I believe KDAY is simulcast on KDEY in the Inland Empire? Meruelo stations other than KDAY are indeed class B FM stations.

Regardless, Meruelo has 5 FM stations, which I believe is the maximum cap for FM stations in a market. They could buy an AM, but AM has less value nowadays save for a handful of juggernauts like WINS, WCBS, and WBZ.
 
Identnut said:
And that station mainly exists to keep KDAY from fading out too much in LA, due to sharing the same frequency.
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Speaking of the KDAY simulcast KDEY in the IE; i'm curious as to why Meruelo chooses to simulcast instead of offer IE targeted ads on the IE signal. Seems like a waste of a signal unless they were to synchrocast both signals to improve the coverage in the fringe areas of their LA KDAY signal.
 
Identnut said:
And that station mainly exists to keep KDAY from fading out too much in LA, due to sharing the same frequency.
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And KDEY is not "home" to the IE market as Ontario is not in that market. I think that, were Meruelo to want an FM in the IE, they could make a good case for it. But the fact remains that there is likely nothing to gain except additional capital and operating expenses.
 
bsr92336 said:
Speaking of the KDAY simulcast KDEY in the IE; i'm curious as to why Meruelo chooses to simulcast instead of offer IE targeted ads on the IE signal. Seems like a waste of a signal unless they were to synchrocast both signals to improve the coverage in the fringe areas of their LA KDAY signal.
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KDEY is not home to the IE, and only covers a part of it anyway. There is about 60% of the IE market they don't have a 60 dbu in. Nielsen considers it an LA station for SLR.
 
Identnut said:
And that station mainly exists to keep KDAY from fading out too much in LA, due to sharing the same frequency.
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That does seem to be the signal's only usefulness, since they use a synchronization method to keep the audio consistent if one is in an area where both are receivable.

I'll also remind everyone that the simulcast was broken by Magic for a couple of years (2007-09) for the Rhythmic AC format "Flo", consulted by Steve Smith, which did pretty much nothing in terms of ratings and revenue. And then there was the even briefer "Wild" in 2017 (not long after Meruelo bought it), which was quickly abandoned after experiments with different ERPs proved that KDAY would get interference from KDEY regardless ...
 
Identnut said:
I have to wonder if KHTI, if it were sold, would serve as a simulcast station for an LA station that doesn't make it easily into the Empire.
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No LA station wants to make it into the IE. There is no revenue to be gained, and it is a separate market.

Riverside is about as important to LA stations as Oxnard.
 
30james said:
So what can be done? Anything? It's like the only choice is to turn off the signal and delete its license
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As has been said before, it is a good buffer for the LA signal and keeps reception clean in the eastern San Gabriel Valley. As such, it is of value.
 
30james said:
I still think going in a classic country direction focusing on the 90's and 2000s would work
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No, it would not. The market is now nearly 55% Hispanic, and if you add in African Americans and Asians, the market is about 75% ethnic. Country vastly underperforms in those groups and the station has a very limited signal, most of which is "wasted" over the zone that is neither in the LA nor the IE market.

Remember, over 70% of listening in the IE goes to LA stations.

It is far more valuable "protecting" the LA station from interference.

And, again, KDEY is not licensed within the Inland Empire market.
 
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victorres43 said:
May we say the same on the situation Univision purchases KHTI? Sure, KRCD simulcasts on 98.3, but in many areas, KRCD may have the potential for interference from KHTI given the "right" weather conditions.
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Univision never worried about distant interference to KRCD because they have 103.9 in the San Gabriel Valley to cover those areas. Neither station is viable on its own.
 
Since KHTI and KATY are both owned by All Pro Broadcasting, would it make sense for KHTI to just simulcast KATY (the higher-rated format)? That would give KATY's listeners a better signal in Riverside, San Bernardino and Lake Arrowhead.
 
Signal Geek said:
Since KHTI and KATY are both owned by All Pro Broadcasting, would it make sense for KHTI to just simulcast KATY (the higher-rated format)? That would give KATY's listeners a better signal in Riverside, San Bernardino and Lake Arrowhead.
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There is no benefit to an LA station by having a good signal in the IE. Separate markets.
 
DavidEduardo said:
There is no benefit to an LA station by having a good signal in the IE. Separate markets.
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But KHTI and KATY are both in the IE market. However, neither has full coverage (both are Class A's) and the signals only overlap slightly. That's why I thought it might help to have the same format on both signals. KATY would cover the south (from Temecula to north of Hemet), and KHTI covers the north (San Berdoo, Riverside, Arrowhead, etc). Simulcasting on multiple Class A's to achieve better market coverage has been done in the Los Angeles market for decades.
 
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