little1 said:
Old Jack said:
In a perfect world, KHYI would be the top country station in the market. It is true to its format and genre, original, and fun. Its competitors play twangy pop music aimed at 13 year old girls. Nashville lost its country soul years ago- and judging by the ratings, Dallas ain't far behind.
You do realize that most stations 'mission statement' involves making money, right? It's not about being true to it's format or genre, it's now about making a return on investment for the owners. And there's a lot more 13 year old girls out there than listeners to KHYI. People make have crappy taste (oh, who am I kidding, people DO have crappy taste) but most stations are playing what their listeners want to hear. If teh Wolf and KSCS listeners want Taylor Swift and Lady Antebellum, they'll play it. Becaus ethey're trying to get as big an audience as they can tomake as much money as they can...
And they're not trying to play obscure requests to show how cool they are...
And how is programming to the lowest common denominator working for radio?
Yes, in the short run, you can make money by generating drivel for teeny-boppers. But eventually they grow up. And with each generation, the drivel gets worse while the teeny-boppers get more sophisticated. As time passes, they seek out music on new technology and leave you behind, dying, and without a future.
Radio stations need to make money, no doubt.
But it is wiser to make less money up front while creating a brand people can grow with then to squeeze out every dime this year, collect your bonuses, and wait for your industry to die.
And here is what guys like you don't seem to get. Capitalism was never supposed to be about making the most money possible in the short term and damn the consequences. It is about making a solid profit today while still building a legacy which benefits the company, the consumer, and society in general in the long run.
Instead, for the last few decades, your industry and its partners have depended on selling an inferior product to impressionable consumers who are bound to out grow you just certainly as they will outgrow their braces and zit cream. The goose is running out of golden eggs- and will soon settle for spinning golden oldies for the nostalgic bluehairs who comprise the only remaining audience for a dying format.
Here's a whacky thought. Learn from the food industry. Starting with coffee houses and high-end grocery stores, many companies have discovered that if they develop and educate their client base instead of pandering to their ignorance, they can generate a high degree of loyalty allowing them to expand while their competition stagnates. And here is the kicker- and educated radio audience is recession proof. Starbucks suffers when their customer base has to slum it, but educated music fans will tune in no matter what the DOW does.
Or you could just keep hoping that this next generation of teens will get tired of the freedom to make play lists for their iPods and go back to consuming whatever some radio exec thinks a 13 year old should find cool. Let me know how that works out for all you people trying to make a living in radio.