Is it me, or is the playlist on Kicks 101.5 getting boring?? It seems to me that every time I turn on the radio all I hear is "Taylor Swift 15" or something from Zac Brown etc... What happened to the other songs by these artists, or "older" artists such as Faith Hill, Sara Evans, Tim McGraw, Terri Clark....etc... I realize it's all about $$ and the top selling songs, but I think Kicks should stop beating these songs to death and play more variety. The Bull seems to at least be trying to add more older tunes and artists. Any thoughts? Just curious....
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Kicks narrow playlist
- Thread starter kws31a
- Start date
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t969696
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I listen to south 107....always great songs one after the other...been hearing some willie lately...maybe because he had a show they promoted....but all in all south 107 is my country fix....
"What happened to the other songs by these artists, or "older" artists such as Faith Hill, Sara Evans, Tim McGraw, Terri Clark....etc"
i believe you'll hear these songs on 94.9 the bull! -- but seriously, that's one thing i love about 'the bull'- they're not afraid to go deep. this is not the time for kicks to tighten up with 'the bull' on the rise
i believe you'll hear these songs on 94.9 the bull! -- but seriously, that's one thing i love about 'the bull'- they're not afraid to go deep. this is not the time for kicks to tighten up with 'the bull' on the rise
This is the part where fans of any of the OTP country stations can chime in. I can name at least 3 stations off the top of my head where you hear those artists you say you're missing. I have to plead ignorance as to Kicks' depth because I can't really stand to listen to them for long...they just don't sound good to me. I can't put my finger on it.
Is this an attempt by Kicks to try to “skew” their demographics younger? CHR in country!
From what i remember hearing, Kicks ABC Radio programming never tested songs to people under age 35 before, they never found 18-34 to be a demo worth pursuing ever, and that was even in the days of the older skewing Eagle 106.7 combo sell they forced on buyers.
Now with Citahell is calling the shots, anythings possible. I find it extremely pathetic that a CFO (Farid I think it is) can run a company into bankruptcy, and still be in charge after the fact.
ABC Radio RIP...
Now with Citahell is calling the shots, anythings possible. I find it extremely pathetic that a CFO (Farid I think it is) can run a company into bankruptcy, and still be in charge after the fact.
ABC Radio RIP...
WNGC plays alot of older artist like Collin Raye and Joe Diffe. I said when Eagle went bye-bye the Bull should have started playing the songs Eagle use to play to woo the jilted Eagle listeners. If that had happened Cledus would still be on the Bull.
Even with all the griping about Kicks they still manage to be in the top 5 all the time. I don't think they can do no wrong because of their name recognition in the market.
I disagree with Ruhbarbfan that Cledus would have still been been at The Bull if they shifted their playlist. There was just no chemistry between him and his co-hosts (Jamie Massey in particular), and by the time Kristen cam over it was too late. Also their imaging sucked. Since Scott Lindy took over they have much improved in all areas. Jason Pullman, IMO, was a smart hire. Cledus would never have pulled the listeners over from non-country stations like he has. Madison skews younger too, even though she's VT. That being said, while the Bull goes up, so does Kicks. So how does the Bull get loyal Kicks listeners over to them? I think it would be smart to hire one ex-Kicks jock to at least work the weekends, and maybe take over mid-days while Madison goes out on maternity leave this summer. Just a thought.
I disagree with Ruhbarbfan that Cledus would have still been been at The Bull if they shifted their playlist. There was just no chemistry between him and his co-hosts (Jamie Massey in particular), and by the time Kristen cam over it was too late. Also their imaging sucked. Since Scott Lindy took over they have much improved in all areas. Jason Pullman, IMO, was a smart hire. Cledus would never have pulled the listeners over from non-country stations like he has. Madison skews younger too, even though she's VT. That being said, while the Bull goes up, so does Kicks. So how does the Bull get loyal Kicks listeners over to them? I think it would be smart to hire one ex-Kicks jock to at least work the weekends, and maybe take over mid-days while Madison goes out on maternity leave this summer. Just a thought.
The Bull did hire an ex Kicks jock - Kristen Gates who is one of the most talented females in the market and then they put her in morning drive but it still isn't working like it should. Outside of morning drive Kicks has a brand new line-up. Fresh meat from 10 in the morning until 5 in the morning. They are replacing heritage jocks with newcomers who are green and will work for nothing (I don't blame them for working for nothing - that's what you have to do in the beginning). If Lindy and Melissa can't beat the Kicks monster now it will never happen.
story@11 said:
While it's true The Bull hasn't overtaken Kicks, I don't know how you say it isn't working like it should. I think the Bull has to be pretty happy with it's ratings increase in the past year. I'm sure their goal is to overtake Kicks (and I believe they have beat them in certain demos), but fact of the matter is it may never happen, Kicks has too much history here, but then again, one may of said that about Star94 and Q100 a few years back, so you never know.
Jimbo - the Star / Q scenario you mentioned is an excellent example of how the little engine that could rolled over the heritage station in the market. It does not happen often. My point was that Kicks was ripe for the taking and The Bull could have over taken Kicks at one time but the shine is gone now and the 18-34 and 18-49 cells where The Bull was kicking it have started to wean. Mornings are always their least performing daypart. That shift has to lead the day. Look at the number of folks they have run through that show. I think there was a time when many Kicks listeners went to the Bull well to have a drink but most have returned to the heritage station in town.
story@11 said:
I know this will never happen. Would The Bull ever try Moby’s syndicated AM show? CC is already bring in out of town programming on WGST and the 105.7 AM show. I think Moby’s deal with 92.9 is over so there should be no conflict legally. Is Rhubarb working anywhere? Both have been successful and might be MOTIVATED to take on 101.5.
Pros, cons, and other comments here...secondchoice said:
1) I would hope that Moby's noncompete with Z93 (yes, that's how long ago it was) is up by now. IIRC, they made him do traffic (and paid him handsomely to do so) for the duration instead of turning him loose.
2) If Bull picked up Moby, I am sure that WNGC and/or South 107 would either a) drop him or b) have something to say about it re: noncompetes. I don't know the terms of Moby's contract with either of those stations, though, or what their listening areas or markets re: a contract would consist of. Remember that South 107 is planning to up their power to 100K and take a lot more of the metro once 107.5 moves from Perimeter Center to their new stick in NorX. But CC could make it worth Moby's while. But CC probably won't do so, being CC.
3) Both Rhubarb and Moby have a reputation (not necessarily deserved) for being too cornpone. That's why Moby was dumped by Kicks. As proof that there isn't anything new under the sun, that's also why WPLO (590) succeeded in their flip from Top 40 to "Town & Country" back in the day.
4) Both Rhubarb and Moby would have instant name recognition...not necessarily a good thing in younger demos.
As an aside--and there was a good Stark article on this a few days back--is it nowadays too much to ask for a country station to try to please all country fans? Or does country need to segment, like AOR did, into classic, young/active, and mainstream formats? I don't understand why this hasn't happened more than it has--I can't see the middle-age female country AC types, the young male "rockin' country" types, the young female country pop types, and the older classic country types all getting along on one station.
I was assuming that The Bull had the younger demos and was going for the “whole pie” and grab some of Kick’s older listeners. The segmenting of country has sort of happened with “classic country”. You are correct in wondering about the “different “country audiences. In the late 60’s and early seventy’s WSIX FM Nashville was an Easy listening country station when GE owned them. Of course that changed. I believe that country will not fragment and much as rock because large number of the “average” country listeners has an outsider or a not totally in charge of our future way of thinking. We (I’m one of them) go to work and try to do the right thing. The CEO’s screw up pull their golden parachutes and retire or go to another company for Megabucks. We wait in line at the unemployment office wondering if we can afford COBRA and make our house payment. Also the Grand Ole Opry and the CMA and ACM award shows are kind of unifying force. I went to High School near Nashville and even dated a VP of Decca Records daughter. Someday I tell about the band that played at my high school Prom. A lot of people in Country Business are proud that Country is open to anyone. Charlie Pride, Bob Dylan, and Kid Rock have had air play on Country Stations, so Country has lot flexibility.
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