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Kicks vs The Bull

Wanted to get some input on this. Think about this before responding though.

While barely, Kicks seems to always have the upper hand on country music in Atlanta. The signal for both stations are about the same so no real difference there. Kicks has been around much longer than Bull and I would argue Kicks has a larger library while playing 90s country with new country (though some argue they don't get new country out enough). Considering all this, I noticed that The Bull has 80k likes and Kicks has 30k likes.

Just a hypothesis here but would that mean that the glisters of Kicks are likely older than the listeners of The Bull? If not, how do you interpret this?
 
Those Persons 6+ numbers are misleading. The Bull has been ahead or at least neck and neck with Kicks in the younger demos. As far as Facebook likes, The Bull could be asking more for those likes on the air or they could be using a service that gets likes. Who knows, but I'm not sure the likes mean much.

I guess by library you mean playlist. As far as access to songs, The Bull has access to any song it wants, old or new.
 
One thing to consider is country on 101.5 is the longest running format on the commercial FM dial (since 1968).
 
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