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KID KRADDICK PICKED UP IN HOUSTON ON CBS

Wonder what took so long. #1 in DFW forever, super successful in every middle market in TX he's affiliated in. Shouldn't this have happened like 10 years ago?
 
Not really.
Look at Kidd's numbers. He does real well with women 25-54, but that's not what that format is designed to draw in other dayparts (That's more 18-34, 12-24, etc)

I'd be interested to see how "Adam Bomb" is doing on i93 against Kidd with the 18-34 demo. I've checked Kidd and kellie's facebook pages, and there's a fair amount of 'I've listened to y'all for 10-20 years" comments. I know he skews older, it would be interesting to see just how much- and if i93 is making any inroads in younger demos by playing music...
 
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