The market lifestyle is ideal for the format but Mike V and his staff have done an excellent job in making a forward moving contemporary radio station that just happens to be instrumental based. The music is not cookie cutter. They have real people on the air that the listeners relate to. They are connected to the community. They spend money on marketing and promotions. Gee, what a concept! I've said it before and I'll say it again, that it amazes me that this station is not looked at more often by other ownership as the role model on what this format can do rather than the usual suspects who can't see their hand in front of their face if it didn't show up on their research. Congratulations to Mike, Kelly Cole and the rest of the KIFM staff on a job well done. They been doing this for sometime now and my wish is that they continue on this path for many years to come.
