KIIS FM in the Gannett era

[dgendvil]

Do you the music variety on KIIS FM was better when Gannett had it owned it or you think that the Clear Channel/Jacor KIIS FM sounds better. For most people, I think KIIS FM had a bunch more music variety when Gannett had owned it until 1997, when Jacor (now Clear Channel) bought the station, although I had never lived in the LA basin. Today KIIS has fallen on hard times, now that Rick Dees is gone, the ratings have somewhat fell from when the music was better & has been replaced by that guy from American Idol, & that they mostly play songs from the younger generation artists, & also they haven't played a lot of hip hop as they used to. Now I had ran that station, I would've never hired that guy. But under CC corporate standards, sometimes the best DJ's out there who make tons of money wins, not compared to 1960's & 70's DJ's. I know today's morning DJ's in LA cost anywhere between $500,000 to $1 million a year today, compared to the one of the players of the Dodgers, who likely make half that amount per player, but not compared to less than $50,000-100,000 back in the 60's. Does this have to do whith the rich getting richer? Who knows? What do you think?

 

[Bob_Hudson]

In 2006, the average salary for major league baseball player was was $2,699,292 and the minimum was $380,000., but I think it's safe to say that the average LA Dodger does a whole lot better than the average LA morning jock. It would be interesting to see if anyone has some specific numberfs on radio announcer salaries now and then but I would not be surprised to learn that many stations are paying less for morning talent now than they did in some past years. If there were jocks making $50-100 thousand back in, say, 1967, then they were doing a whole lot better than the average major league player who made $19,000. Someone making $50-10K in the 60's would have probably been able to afford a nicer house than someone making $1,000,000 today.

 

[rwagoner]

Do you the music variety on KIIS FM was better when Gannett had it owned it or you think that the Clear Channel/Jacor KIIS FM sounds better. For most people, I think KIIS FM had a bunch more music variety when Gannett had owned it until 1997, when Jacor (now Clear Channel) bought the station, although I had never lived in the LA basin. Today KIIS has fallen on hard times, now that Rick Dees is gone, the ratings have somewhat fell from when the music was better & has been replaced by that guy from American Idol, & that they mostly play songs from the younger generation artists, & also they haven't played a lot of hip hop as they used to. Now I had ran that station, I would've never hired that guy. But under CC corporate standards, sometimes the best DJ's out there who make tons of money wins, not compared to 1960's & 70's DJ's. I know today's morning DJ's in LA cost anywhere between $500,000 to $1 million a year today, compared to the one of the players of the Dodgers, who likely make half that amount per player, but not compared to less than $50,000-100,000 back in the 60's. Does this have to do whith the rich getting richer? Who knows? What do you think?

KIIS-FM back then (actually before 1986) appealed to an entire family, and helped propel them to 10+ shares. They began their fall when they tried to compete withy Power and lost all the adults. There are so many songs that could have been played on KIIS-FM today if they were still mass appeal that do not get played today. Anyone over 25 is too old for KIIS.

 

[syvjeff]

Let's face it, one key component we are missing here is how in the last 11 years music changed, Madison Avenue's expectation change and with clusters of stations like CC's wall of women, programming is focussed so you don't have stations stepping on each other's toes.

I was reflecting just this past 8 years and amazed how the music in CHR has changed in many ways. Just think, Brittany was on top of the world in 1999 and look at her now. Name me a hit she's made since late 2002? Now we just count the amound of fenders on cars she's bent up.

 

[BACKnUSSR]

Let's face it, one key component we are missing here is how in the last 11 years music changed, Madison Avenue's expectation change and with clusters of stations like CC's wall of women, programming is focussed so you don't have stations stepping on each other's toes.

I was reflecting just this past 8 years and amazed how the music in CHR has changed in many ways. Just think, Brittany was on top of the world in 1999 and look at her now. Name me a hit she's made since late 2002? Now we just count the amound of fenders on cars she's bent up.

Toxic was a #1 Top 40 single in March of 2004....and its probably Lindsay Lohan you're thinking of with the fender benders.

 

[syvjeff]

You are right......I must be brain dead from reading so much TMZ and Page Six.com

 

[Marv-L.A.]

KIIS-FM was arguably the most prestigious radio station in America for most of the eighties until KPWR knocked them out of the #1 slot in March or April of 1987.

After peaking at 10.0 in the fall of 1984, KIIS-FM had retreated to a still respectable 7.1 share three years later, with KPWR still on top with a 7.7.

By 1992 KIIS was no longer a mass-appeal station, the adults had bailed to either 94.7 The Wave, KOST, KRTH, KZLA, KBIG, and the top 40 format's panel of reporters lost well over half of their reporters from 1987 until the early part of this decade, as clusterization, consulting, research, and defensive-oriented programming became the order of the day.