KIIS-FM Selects New APD/MD

[pjc1961]

Beata Czechowski joins KIIS (effective July 8, 2013) replacing Julie Pilat.

Beata held the same position at WLLD Tampa (years ago) and has been at Jive (now RCA) Records L.A. as National Director Rhythm/Crossover promotions.

Story link here: http://www.allaccess.com/net-news/archive/story/119447/kiis-fm-names-beata-czechowski-apd-md

 

[rageradio]

(Bronx cheer)

 

[Thomps2525]

KIIS-AM became KXTA (Xtra Sports) in 1997; since 2005 the station has been KTLK, "K-Talk 1150." There is no more KIIS-AM (although those call letters were used by 1220 AM in Canyon Country, 1999-2003). Why does KIIS-102.7 continue to call itself "Kiss-FM"? Why not just "Kiss"? Or do the words "Kiss-FM" simply make for a better jingle?

 

[justpassingthough]

KIIS-AM became KXTA (Xtra Sports) in 1997; since 2005 the station has been KTLK, "K-Talk 1150." There is no more KIIS-AM (although those call letters were used by 1220 AM in Canyon Country, 1999-2003). Why does KIIS-102.7 continue to call itself "Kiss-FM"? Why not just "Kiss"? Or do the words "Kiss-FM" simply make for a better jingle?

I think its for heritage and branding purposes- as I think you'd be hard pressed to find anyone in LA under 50 who can't sing along to the "102 point 7 Kiss FM" jingle. Kiss seems to be the brand for all of the other CC top 40 stations while the "original" (yes I know it wasn't technically the first top 40 Kiss station) and flagship gets a somewhat distinct identity.

 

[Thomps2525]

After KKDJ became the FM side of KIIS on October 1, 1975, the jingle was "AM...FM...K-Double-I-S." At that same time Art Garfunkel had a remake of a 1959 Flamingos hit and Charlie Tuna often introduced it as I Only Have K-Double-Eyes For You. Wasn't that just too too cute?