• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KILLER OLD BUZZARD MORNING ZOO TV SPOT!

cARLOS Blake said:
Found myself watching this one 6 times in a row! Mentions the late Casey Coleman on sports! This was the great days of Cleveland Radio......................
foreward 1:13 into the video & ENJOY!
http://www.youtube.com/watch?v=-_fXRZnroWw
Click to expand...

That spot was produced by Lorain's own Don Novello - yes, the Fr. Guido Sarducci of SNL fame! It was done by Malrite in a packaged deal with WHTZ/NY "Z100" - which had already eclisped WMMS in the companies chain. Plus, you have John "Timex" Cameron Swayze poke fun at his most memorable pitchline.

Now, if one has read the "Radio Daze" book by Mike Olszewski, it's not a secret that BOTH Denny Sanders and John Gorman really didn't like the ad. Kinda easy to figure out, simply because of the "obvious sophmoric images," in Sanders' own words. Pulverizing a clock radio with a rolling pin? A body slam with radios strapped to wrestlers? Jackhammering a boombox? Well... it is kinda silly, I'll admit that. :D

It could have fit the "Next Generation" era better (and I remember those spots), but this WMMS was a CHR/AOR hybrid at the time, mainly because their main competition was Top-40 G98. That spot didn't really capture that feel of the station, and was basically thrust upon with the blessing of Malrite management. If one wants to be frank about it, it could have signaled the "beginning of the end" for WMMS, as both of them left the station to start up WNCX less than a year later.

Oh, and earlier in the video? It's none other than Jeff Kinzbach reading some of the promos and liners for WOIO ("We're nineteen!", "Next on nineteen...") He was one of the main imaging and promotional voices of the station from day one (this is what that video was taken from, BTW) right up until the CBS affiliation change.

- Nathan Obral
 
I remember in another interview either Gorman or Sanders said something like "the station by this time (about 1985) was carefully programmed and dayparted to get the right people in the right time periods. The ratings were a smash. We were finally getting a lot of women without losing the men, especially in daytime, and Malrite makes us run this spot which brought back all the stereotypes of WMMS being a station for
low class males. All because it fit Z100 in New York and they could get a second version of the spot for Cleveland at a discount".
 
yeah...that's when radio owners actually gave a crap about the product. MMS is joke now. So bad. BOB AND TOM???? Old, been done radio that just does
not play in this town...so they get it CHEAP---well that's what it sounds like...BT BLOW!!!! Maxwell is the only thing good on there. PERIOD>>>>>>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom