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Coke is taking their "Share Happiness" them around the globe. Pretty cool remote truck idea for community size events and festivals! http://www.youtube.com/watch?v=hVap-ZxSDeE
That is great marketing. By the way, when I started my consulting business, my first project was at Coca-Cola. At least at that time, anyone working there could get all the Coke products they wanted from the fountains there. No coins required.
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