The third paragraph should have read:
The advertisers, buying at a rate assuming 100% clearance, based upon the most recent quarter's nightly average, are now demonstrably overpaying, unless the replacement programming in some markets outperforms Kimmel (especially in the demo) sufficiently to offset the underperformance in the other markets.
The advertisers, buying at a rate assuming 100% clearance, based upon the most recent quarter's nightly average, are now demonstrably overpaying, unless the replacement programming in some markets outperforms Kimmel (especially in the demo) sufficiently to offset the underperformance in the other markets.