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Kimmer Moves to PM Drive

R

RoddyFreeman

Kim Peterson, aka The Kimmer, moved to afternoon drive yesterday on the New Talk 106-7/WYAY. Replacing him from noon-3 is Mike Brooks. Bryan Joyce, who handled afternoons, is out.

It took changing PD's, i.e. bringing in Tom Lee, to make it happen. Of course, Mr. Lee also made a big change in morning drive. When Kimmer started at 106-7, putting him on in midday made sense since the station was still all-news in afternoon drive. But this move should have been made long ago.

Will this make a difference in the ratings? That's hard to say. The station is still going against WSB and still has some signal problems in Atlanta itself.
 
Removing Joyce was a mistake. 106.7 retreats to a safe space for a niche audience and fails at expanding the reach or audience profile of the talk format. FM talk shouldn't be a mere rehashing of the same perspectives and contexts of every other AM station doing talk. People were too obsessed with if they "agreed" with Joyce or vice versa. I don't know how they coped with Boortz, Howard and Malloy on WSB if they expect the station to be an echo of their own views.
 
Then again, wasn't Bryan Joyce coming to the station via WGOW in Chattanooga? He does 1 to 3PM on WGOW, and then segued to WYAY from 3 to 6. That can make for a long day. Peterson is in Atlanta, so it should make for a stronger afternoon drive show.
 
Andy Travis said:
Removing Joyce was a mistake. 106.7 retreats to a safe space for a niche audience and fails at expanding the reach or audience profile of the talk format. FM talk shouldn't be a mere rehashing of the same perspectives and contexts of every other AM station doing talk. People were too obsessed with if they "agreed" with Joyce or vice versa. I don't know how they coped with Boortz, Howard and Malloy on WSB if they expect the station to be an echo of their own views.
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Stations used to put on hosts from both sides of the political spectrum, but like suddenly playing a country song on a classic rock station, it didn't work.
 
Actually it did work, hence my reference to WSB. And what 106.7 is doing isn’t going to improve on aging demos and shrinking audience for one niche of talk.
 
Andy Travis said:
Actually it did work, hence my reference to WSB.
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No, it didn't. WGST cleaned WSB's clock back when WGST had Boortz/Hannity and Rush and the Kimmer. WSB couldn't even beat WGST with WSB putting Boortz noon-3p up against Rush on WGST. Although it did help that WGST had the FM side and WSB did not.

Speaking of WGST, WGST tried to expand their audience with a wider variety of talkers with a little project called Planet Radio.

wgst.gif
 
The problem with Brian "Chattanooga Boo-Boo" Joyce is not that he's somewhat liberal. It's that he never seemed to stand for anything, and wouldn't back up his beliefs with a good argument. He's no Randi Rhodes.
 
RoddyFreeman said:
Stations used to put on hosts from both sides of the political spectrum, but like suddenly playing a country song on a classic rock station, it didn't work.
Click to expand...

Here's the exception that proves the rule: Ralph from Ben Hill (RIP), who was on WGST 6-9p. Of course, he worked well when WGST had to power down in the winter and was hard to pick up OTP. But he was good!--even if you didn't agree with him.
 
jabba17 said:
No, it didn't. WGST cleaned WSB's clock back when WGST had Boortz/Hannity and Rush and the Kimmer. WSB couldn't even beat WGST with WSB putting Boortz noon-3p up against Rush on WGST. Although it did help that WGST had the FM side and WSB did not.

Speaking of WGST, WGST tried to expand their audience with a wider variety of talkers with a little project called Planet Radio.

View attachment 1155
Click to expand...

The only time that WGST came close to WSB was during 1992 and 1993.

A 4-book average of 1992 had WGST at a 5.2 and WSB at a 5.7, and for 1993 it was 5.3 for WGST and 5.9 for WSB.

1994 had WSB at a 6.1 and WGST at a 3.6.

By 1997, WGST had a 1.6 average for the year and WSB was at an 8.9.

Source: Duncan's American Radio Trilogy Vol. 1. All numbers are 12+.
 
jabba17 said:
Here's the exception that proves the rule: Ralph from Ben Hill (RIP), who was on WGST 6-9p. Of course, he worked well when WGST had to power down in the winter and was hard to pick up OTP. But he was good!--even if you didn't agree with him.
Click to expand...

Ralph from Ben Hill was very entertaining. It is amazing how many people (even non-radio) remember his broadcasts after all these years. He only had 1,000 watts directional.
 
DavidEduardo said:


The only time that WGST came close to WSB was during 1992 and 1993.

A 4-book average of 1992 had WGST at a 5.2 and WSB at a 5.7, and for 1993 it was 5.3 for WGST and 5.9 for WSB.

1994 had WSB at a 6.1 and WGST at a 3.6.

By 1997, WGST had a 1.6 average for the year and WSB was at an 8.9.

Source: Duncan's American Radio Trilogy Vol. 1. All numbers are 12+.
Click to expand...

1992 and 1993 were when WGST had Braves baseball. They beat WSB in one book during those years, and they out-billed WSB because of the Braves. But, WSB had lost its way compared to its past until Greg Moceri came in around 1993 and got them back on track. WSB picked up the Braves starting in 1994.
 
I'm disappointed but not surprised that they would do this. After adding Levin in the evening and then the teetering between news and opinion during the latter part of the holidays...I figured it was a matter of time.

Kimmer said someting interesting in that Joyce wasn't really being himself and that while the management tried to get him to, he resisted because he was sure that it wasn't going to fly...I think Jabba mentioned this in a different way. But to be honest, having listened to his regular 1-3pm show and compared it to his 3-6 show here, the only thing that was different was the obvious delay when he'd respond to someone local in the Atlanta area, like a caller or Hangman.

Personally, I'm not sure how he was actually defined as liberal. Bill Press is a liberal talker....Randi Rhodes is a liberal talker. Brian Joyce is just a talker.
 
Andy Travis said:
People were too obsessed with if they "agreed" with Joyce or vice versa.
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Talk radio is wierd to me, at times. I'd love to see a study on conservative talk vs liberal talk, based on content. I mean, I know conservative talk dominates, but I'd love to see the difference between listeners, format style, topics, etc.
 
RoddyFreeman said:
1992 and 1993 were when WGST had Braves baseball. They beat WSB in one book during those years, and they out-billed WSB because of the Braves. But, WSB had lost its way compared to its past until Greg Moceri came in around 1993 and got them back on track. WSB picked up the Braves starting in 1994.
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Thanks for the added info. As used to be said, "and that's the rest of the story!"
 
agentUrge said:
I'm disappointed but not surprised that they would do this. After adding Levin in the evening and then the teetering between news and opinion during the latter part of the holidays...I figured it was a matter of time.

Kimmer said someting interesting in that Joyce wasn't really being himself and that while the management tried to get him to, he resisted because he was sure that it wasn't going to fly...I think Jabba mentioned this in a different way. But to be honest, having listened to his regular 1-3pm show and compared it to his 3-6 show here, the only thing that was different was the obvious delay when he'd respond to someone local in the Atlanta area, like a caller or Hangman.

Personally, I'm not sure how he was actually defined as liberal. Bill Press is a liberal talker....Randi Rhodes is a liberal talker. Brian Joyce is just a talker.
Click to expand...

I agree with you. I would not call him a liberal talker although I get the impression his views were not conservative. I actually think Brian Joyce is smart and a quality broadcaster. The issue I had was that his subject matter was light. People are passionate about politics but not about just general topics.
 
RoddyFreeman said:
I agree with you. I would not call him a liberal talker although I get the impression his views were not conservative. I actually think Brian Joyce is smart and a quality broadcaster. The issue I had was that his subject matter was light. People are passionate about politics but not about just general topics.
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Yeah...I feel like he was more moderate than anything but only in the sense that his topics didn't really fall into conservative or liberal "territory". But my experience has also been, at least in social media, that the 'if you're not with me, you're aginst me' rule might apply there, as well.

I chatted with someone on the Rodney Ho blog a few months back and I was trying to get him to explain why he thought Brian Joyce was awful and why he should be replaced with a talker who was obviously more conservative. My guess was that felt Joyce was too liberal for him, but I didn't want to assume and make accusations...let him reveal himself and go from there. But never would come out and say anything other than Joyce's show was boring and he never got confrontational with listeners. So, in that statement, I'm thinking that the reality is he liked the 'drama' of hosts arguing with callers.
 
agentUrge said:
Personally, I'm not sure how he was actually defined as liberal. Bill Press is a liberal talker....Randi Rhodes is a liberal talker. Brian Joyce is just a talker.
Click to expand...

Remember, in this world of partisan politics, if you're not a conservative talker, you're branded a liberal talker from the conservatives. For years, mainstream operations were middle of the road, not liberal or conservative (like CNN,) but conservatives "branded" them liberal. So....
 
AMRocks said:
Remember, in this world of partisan politics, if you're not a conservative talker, you're branded a liberal talker from the conservatives. For years, mainstream operations were middle of the road, not liberal or conservative (like CNN,) but conservatives "branded" them liberal. So....
Click to expand...

IMHO: I feel some of talkers on both sides have “lost their way”. If you can’t argue facts, feelings, or ideas the only left is name calling.
 
Sorry for the typo above:

IMHO: I feel some of the talkers on both sides have "lost their way". If you can't argue facts, feelings or ideas the only thing left is name calling.

Some times the fingers are faster than the brain.
 
secondchoice said:
Sorry for the typo above:

IMHO: I feel some of the talkers on both sides have "lost their way". If you can't argue facts, feelings or ideas the only thing left is name calling.

Some times the fingers are faster than the brain.
Click to expand...

Remember, it's all about ratings & revenue and the more outrageous they can be, the better/bigger the ratings and that usually equals higher ad rates. But not always. Push that envelope too far and you've got a boycott and advertisers pulling ads.
 
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