• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KIRO in June...yikes

R

RadioEatsItsYoung

Guest
So June PPM is out. Diary is over and KIRO-FM is DOA. KIRO-AM beats them in 5 out of the following 8 demos (but they're not doing much better either).

They better break out their seer stones and get Moroni to get those meters out to some Latter Day Saints!

P25-54 -#20
M25-54 - #21
P35-54 - #18
M35-54 - #18
P35-64 - #17
M35-64 - #18
P35+ - #14
M35+ - #15
 
Now to see if stubborness will prevail, or will they make necessary changes??? ???

If so, rebrand the talk, adjust shows, drop dead weight and for pete's sake-add REAL content!!

If not, good riddance. Admit the mistake before you lose even more market share cuz that meter ain't moving.
 
The most alarming numbers for KIRO are the 35-64 and 35+ demos. Those are numbers that any decent news-talk station should OWN. The reality that Bonneville has failed to grasp is that most people under 35 really don't listen to any spoken word formats.

They gutted the news department and the news image. They voluntarily discarded the 30-year "NewsRadio" moniker like it was a Dick's Deluxe wrapper.

They replaced hours and hours of live, local content on nights and weekends with re-runs, syndication and infomercials. Infomercials!

They hung their hat on "bold" moves like the adolescent ramblings of Luke Burbank. They allowed Ron and Don to turn afternoon drive into non-stop blather about hip-hop music, obscure TV references and assorted trivia.

They spent considerable money to reacquire the Mariners (a cume magnet that could have been just what the "old" 'KIRO NewsRadio 710' needed to get back on top). But, instead, seperated baseball from the KIRO brand.

Then they moved a heritage brand off of the best signal (AM or FM) in the Pacific Northwest. And, shockingly, they made this move before getting even one week's worth of data on how KIRO AM or FM would fare under PPM.

Now they are flopping around in the tideflats throwing anything against the wall hoping it sticks. (Like simulcasting Mariner games some weekends and some holidays.)

Sadly, there is now no solution.

They could revert everything back to the way it was. But who knows if that would work. Old radio listening habits die hard. But when they die, they typically don't spring back to life.

They could make even more changes. But, honestly, what change have they made so far that could be called a success.

They can wait to see if the numbers improve. But ask any PD who has launced a new spoken word format on a new dial position how long it takes to bloom. The wait might be 2 years. Or five. Or ten. If ever.

But waiting may be their best option.

In the meantime, maybe they can ring the Eastlake building in yellow police tape. And hope that homicide catches the killer.
 
In going over some of the numbers briefly on my way back to Los Angeles this afternoon, it looks like essentially my earlier estimate about everything staying static (pardon the pun) from the previous two months was pretty close. KIRO FM didn't move either way very far, and KIRO AM benefitted from the Mariners a little.

All in, not much of anything changed appreciably.
 
equalinercard said:
The most alarming numbers for KIRO are the 35-64 and 35+ demos. Those are numbers that any decent news-talk station should OWN. The reality that Bonneville has failed to grasp is that most people under 35 really don't listen to any spoken word formats.

They gutted the news department and the news image. They voluntarily discarded the 30-year "NewsRadio" moniker like it was a Dick's Deluxe wrapper.

They replaced hours and hours of live, local content on nights and weekends with re-runs, syndication and infomercials. Infomercials!

They hung their hat on "bold" moves like the adolescent ramblings of Luke Burbank. They allowed Ron and Don to turn afternoon drive into non-stop blather about hip-hop music, obscure TV references and assorted trivia.

They spent considerable money to reacquire the Mariners (a cume magnet that could have been just what the "old" 'KIRO NewsRadio 710' needed to get back on top). But, instead, seperated baseball from the KIRO brand.

Then they moved a heritage brand off of the best signal (AM or FM) in the Pacific Northwest. And, shockingly, they made this move before getting even one week's worth of data on how KIRO AM or FM would fare under PPM.

Now they are flopping around in the tideflats throwing anything against the wall hoping it sticks. (Like simulcasting Mariner games some weekends and some holidays.)

Sadly, there is now no solution.

They could revert everything back to the way it was. But who knows if that would work. Old radio listening habits die hard. But when they die, they typically don't spring back to life.

They could make even more changes. But, honestly, what change have they made so far that could be called a success.

They can wait to see if the numbers improve. But ask any PD who has launced a new spoken word format on a new dial position how long it takes to bloom. The wait might be 2 years. Or five. Or ten. If ever.

But waiting may be their best option.

In the meantime, maybe they can ring the Eastlake building in yellow police tape. And hope that homicide catches the killer.
Click to expand...

Excellent summation. At the same time, the folks over at KJR-FM must be laughing at all this. (all the way to the bank!)
 
KIRO-FM without the diary will face serious sales issues, so will KIRO AM and KTTH. I would expect some shakeup before Fall. To see the KOMO AM/FM combo in 4th place 6+ in June and KIRO-FM not even in the top 15 is quite surprising. One wonders how Bonneville will deal with this.

Despite a 30% change in the PPM panel in Seattle the results are fairly stable each month and most media buyers will begin using the three book. 6a-7p in 25-54 adults there has been virtually no change in position month to month with KPLZ on top, KJR-FM, KJAQ, KRWM and KCMS. These are your top five. KJR-FM. KJAQ and KZOK own men while KPLZ, KRWM and KCMS own women. KBKS has 18-34. 18-49 sees KPLZ on top with KJR and KISW. And so it goes. While things move month to month a bit, the overall top five stations in key demographics remain unchanged from April. This will make it much easier for buyers who saw wild swings in the diary and had to buy on four books. Certainly a two or three month average for PPM will be more up to date and accurate. I still wouldn't buy based on one book.

I wonder what the seasonal effect will be. I assume summer (july/august) and christmas will show some differences, as it has in other markets. Not sure that will help KIRO AM or FM at this point, unless the Mariners make the playoffs.
 
KIRO is an interesting station.

I enjoyed Luke Burbank at first, as he added a little, umm... "spunk"? to the station.
Now the show just sounds like a poorly produced KUOW program. (NOTHING against KUOW!)
Just not up to par with the legendary "KIRO" sound.

Honestly, I haven’t listened that much to comment on programming, I have noticed that it’s fun to listen to
a analog FM channel, yet its magically stereo on the HD side. haha
 
Simple, admit the backfire. Move KIRO FM back to the AM position, move KIRO ESPN to The Truth position, then take the FM and roll out some good rock n roll.
 
Or just put the format on AM & FM and call it good....with that there is at least a platform to access a slightly younger (35+) demo and whatever 25+ that might
discover it.
 
Kylie's so stunned she's reposting from the other thread ...

LMAO!

So let me get this straight ... KIRO-FM's "peer station" --- in terms of ratings --- is the country music station in Lewis County?!!?!!

HAHAHAHAHAHHAHAHAHAHAHAHHAHAHAHAHAHHAHAH!!!!!!!!!!!!!!!!!!!!!!!!!!!

Turn that bitch into a Spanish-language brokered time station and call it a day. She's don
 
kyliebastel said:
Kylie's so stunned she's reposting from the other thread ...

LMAO!

So let me get this straight ... KIRO-FM's "peer station" --- in terms of ratings --- is the country music station in Lewis County?!!?!!

HAHAHAHAHAHHAHAHAHAHAHAHHAHAHAHAHAHHAHAH!!!!!!!!!!!!!!!!!!!!!!!!!!!

Turn that bitch into a Spanish-language brokered time station and call it a day. She's don
Click to expand...

man, with mamma and take itfromme i thought we had enough idiots on this board. let's add kylie to the list
 
Yay! I made a list! The only list I've been on before is the no-entry list at The Columbia Club! (oh, and the vd quarantine list --- ACK --- how'd I get on that one, gang?! :p )
 
RadioEatsItsYoung said:
man, with mamma and take itfromme i thought we had enough idiots on this board. let's add kylie to the list
Click to expand...

Its quite clear that Mamma and TakeItFromMe had a love affair... and this is the result
 
Dammit. Just when I started listening regularly to the station I suppose they'll screw around with it. I have been listening to Ron & Don very regularly (at first I couldn't stand them but slowly over time have come to really enjoy them a lot) and I've started also really enjoying TBTL with Luke Burbank too (which has also been an acquired taste & one that I'm shocked to admit I have ended up liking, considering how much I hated the show when it was new.) I also listen to the morning news with Greg & Jane but since they just keep cycling through the same stories over & over I listen for a while & then switch back to Bob Rivers. One other quick note about the morning news- I liked it better when Jane was out & Linda Thomas was filling in.

I hope they give this a while on the FM. I absolutely love talk on the FM and very much like the current lineup (although I still can't stand Dori Monson... thank goodness I am at work when he is on & I can't listen to his show.)
 
JustaLissner said:
Dammit. Just when I started listening regularly to the station I suppose they'll screw around with it. I have been listening to Ron & Don very regularly (at first I couldn't stand them but slowly over time have come to really enjoy them a lot) and I've started also really enjoying TBTL with Luke Burbank too (which has also been an acquired taste & one that I'm shocked to admit I have ended up liking, considering how much I hated the show when it was new.) I also listen to the morning news with Greg & Jane but since they just keep cycling through the same stories over & over I listen for a while & then switch back to Bob Rivers. One other quick note about the morning news- I liked it better when Jane was out & Linda Thomas was filling in.

I hope they give this a while on the FM. I absolutely love talk on the FM and very much like the current lineup (although I still can't stand Dori Monson... thank goodness I am at work when he is on & I can't listen to his show.)
Click to expand...


JustaLissner: Your post smells a little transparent to me.

You throw several bouquets to Rod Arquette (you've learned to love R&D & TBTL; you love the move to FM...but then you slide in that little "oh-by-the-way-the-morning-news-is-better-when-Linda-Thomas-fills-in" dig.

You wouldn't be Linda, would you? Or her husband? Mom?

Just fishy to me.

(and I'm not Jane Shannon)
 
LMAO gang! :D At first Kylie thought JustaListener was the swing shift board op with all the love to R&D and Boo Burbank. Then she thought JustaListener was Linda Thomas, too. Then she thought Rod Aquette. By the end of the message she wa'nt sure what to think! (CLASSIC KYLIE!) :p
 
I second that Linda Thomas is better to listen to than Jane. Like the Linda-Greg combo better too. Otherwise KIRO sounds tired, recycled in the morning. Listened to KOMO this morning and they keep recycling the same stuff too. Nature of news I guess.
 
talkerdjdude said:
I second that Linda Thomas is better to listen to than Jane. Like the Linda-Greg combo better too. Otherwise KIRO sounds tired, recycled in the morning. Listened to KOMO this morning and they keep recycling the same stuff too. Nature of news I guess.
Click to expand...

Honestly who can tell the difference between the KOMO and KIRO morning news? ??? I listened all morning once to KIRO and - even though they gave their ID many times - thought I was listening to KOMO! :eek: (CLASSIC Kylie! LMAO!) They need to better distinguish themselves from each other, now's not the time to go tete-a-tete as the entire medium is circling the drain. :-[
 
Radio isn't circling the drain, quite the opposite. After several months of PPM in other markets, the new rating method has shown, not just in Seattle/Tacoma, that radio listening is WAY up. Perhaps the increase in listening to free radio is driven by the lackluster economy, but unlike what you choose to think, younger demos are rediscovering radio. Perhaps it takes something like a severe recession to rediscover priorities.

As an aside- Along with other ironies on this board Elmo, I find it interesting and amusing, for someone who frequently posts (for whatever reason) that radio is dying and irrelevant; you sure seem to chime in with your opinions of radio stations.

Your less than literate posts, typically written in the third person, frequently contradict your listening comments. In the end the impression you give is not to be very bright, but you do an admirable job of stirring up some of the other challenged posters on this discussion board. Based on the writing style, I suspect Mamma and Kylie may be one and the same.

As someone else commented; "I'm just saying". Cheers!
 
TVradioguru said:
After several months of PPM in other markets, the new rating method has shown, not just in Seattle/Tacoma, that radio listening is WAY up.
Click to expand...

... among people with 1-foot in the grave! :D
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom