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KIRO Shakeup

Savage isn't angry, he's insane. Big difference.

Half of Savage's audience is made up of folks who are probably 180-degrees from him politically (if his Libertarian paranoid mish-mash could ever be nailed down as a defined political stance), but who listen for the whole freakshow element of a Howard Beale-like madman on the radio. Hey, I'll admit it works, but the man is certifiable. He tends to make a bit of sense...right before he sticks his head in another noose with his own words.

For theater, give him a B+.
 
Back to “KIRO SHAKEUP”---what this thread is(was) all about. Someone please tell me how Dori Monson can claim, as he did today on the air, that his show is the #1 talk show in Seattle? I have no access to #’s other than 12+ 6A-Mid, Mon-Sun. What demo is he talking about OR is he like #1 women, 37-41 in Lake Forest Park??? I had heard than the Ron and Don show was the #1 talk show on KIRO in the money demo. What gives?
Thoughts on KIRO’s new liner guy….wx, news, and traffic sounders (I think they are a little weak)??
One thing I meant to add to my first thread. KIRO/Bonneville should have found some way of keeping Ron Reagan on that station. A local Magnolia guy who just happens to be the son of a former, and extremely popular, President of the United States. You could hear it in Ron’s callers’ voices. They were thrilled just to talk to him, regardless of the topic and/or his views. I feel fortunate in that I was one of his final callers last week. BTW, has there been any mention ON THE AIR about Reagan’s departure??
 
Sounds like KIRO is getting back to the heritage News/Talk product it had in the old Bonneville days. They actually are doing more news and traffic in this new format, but emphasize their talk product, along with the news. The talk portion of the station (ron and don, dori and ross) has been doing very well in the last couple of books, which may explain the new approach. Mornings are also up, nights are getting killed by the Mariners.

Dori can claim to be number one 12+ for June, which was true. He and Ross were also the number one talk shows in the market on AM and number one in other smaller/older demographics. In the prime demographics KIRO is no where near number one, nor are any of the Am stations in town.

KIRO's plan seems to be to drive home traffic, do news in prime time and then use local talk to deliver numbers mid-days, afternoons and nights. It really is the approach they used years ago. Wonder if it still works? Check back in three or four books and find out.
 
I really think KIRO's "tell" is the new PD from KSL Salt Lake. If he's smart, he won't try to impose SLC ways on Seattle, but I would wager that his basic philosophy has not changed from his KSL days. That is, VERY local, strong news presence, and compelling local talk shows. In that sense, it IS like the old KIRO. However, the old KIRO was part of KIRO-TV, they don't have that affiliation anymore. KSL has been losing a little ground of late to the CC news/talker in SLC, and they run mostly syndicated. However, Bonneville has a place for that now with KTTH, so KIRO is wide open.

When you listen to KSL you feel like you are listening to the "voice" of Salt Lake. My guess is that is one of the #1 goals on Eastlake, regain that "voice", that #1 feel.
 
Dori can claim to be number one 12+ for June, which was true. He and Ross were also the number one talk shows in the market on AM and number one in other smaller/older demographics. In the prime demographics KIRO is no where near number one, nor are any of the Am stations in town.
Click to expand...
Tnx for the Arbitron info that you are allowed to post, djdan. Now that I think about it
Monson claimed his show was the 'most listened to' (that would justify #1, 12+) talk show in Seattle, but for the SPRING book (yes, he used 'book' on the air)..NOT just June. He made no mention of AM...just #1 in Seattle. Since you say his show and Ross' show are #1 in other smaller/older demos, Monson's claim would be correct in that respect. Point being one can break down a book, a demo a daypart, et al so they are #1, even if it's for a single QH on any given day in any given month during a book. A little deceiving to the listener, no? I wasn't far off with my Lake Forest remark.
 
My friends at KIRO are pretty pumped. They needed a change and looking back to the past success ain't a bad idea. Wonder if the AM dial could heat up again, been kinda in the toilet for a couple of years outside of baseball.
 
Didn't hear what Monson said - but I can tell you he had the top local talk show 25-54 for the spring book. Not allowed to print #'s - but the only AM show that beat him was Rush by 2/10th. He also has the top rated show on KIRO 25-54 for the spring book.
 
Well, someone is finally doing SOMETHING to arrest KIRO's long slide into mediocrity.

Sorry to see Ron Reagan go- but if he did, in fact, turn down the 7-10 show then that was his mistake. The guy has talent but is still a neophyte and has yet to prove he can do a daily, three-hour show. Like Dave, RR is well attuned to the Seattle gestalt: smart, funny and unfailingly polite.

I'd prefer a little more bite to my talk radio- that's what years away from Seattle will do. Mike Webb was not the answer, however: listening to him was like hearing a nervous breakdown in-progress. Scary, scary, scary.

KIRO was always Seattle's station of record- at least it was for my generation. No reason it can't be again. KOMO remains deadly dull and people still tune to KIRO for breaking news, don't they? Give Ursula the support to own a few high-profile stories and one of the pieces of the news/talk puzzle is in place.

That's my 2 cents-and I won't charge ya' a dollar more.
 
To my ear KIRO didn't shake up things enough. Jane screaming the news in the morning is annoying and still there's no chemistry between the people in the morning. Boring.
 
70radio said:
searadiofreak said:
While the KSL show is aimed younger, hipper, etc., it still is local. Not sure how you could simulcast that show in two such divergent markets. (SLC conservative, Seattle liberal would be one hindrance.)
Click to expand...
True..it is local in SLC, but what is the show's actual content/leaning? There's always room for a different point of view, even in SLC, even by a Bonneville owned station that may work in progressive/liberal Seattle, especially when you're targeting a younger demo. I can't say.... having never listened.
Click to expand...

I'm sorry, but you must be kidding. I can't think of a more unhip combo than Bonneville and SLC -- and they are not known for promoting "different points of view." And the local entertainment scenes in Seattle and Salt Lake City could not be more different. Perhaps the SLC show focuses on TV and Hollywood?
 
NEWS/TALK 104.5 KIRO coming soon?

All I can say is that Bonneville has been known around the industry for many many years as one of the best companies in the radio industry.
 
LAallnews...like I said, I've never listened to "Nightside" on KSL and you speculate, as did I, on the show's content. Tonight's lineup:
http://nightside.ksl.com/

Will it work in Seattle?
 
Interesting comments. Will it work in Seattle? A bigger question, is it working in Salt Lake? Numbers have been falling for KSL despite the simulcast on AM & FM. Plus, SLC I believe has a larger 18-34 population ratio than Seattle does.

Will 18-34's listen to radio from 7p-10p? And will they listen to talk? Jury is still WAY out on this one.
 
searadiofreak said:
Interesting comments. Will it work in Seattle? A bigger question, is it working in Salt Lake? Numbers have been falling for KSL despite the simulcast on AM & FM. Plus, SLC I believe has a larger 18-34 population ratio than Seattle does.

Will 18-34's listen to radio from 7p-10p? And will they listen to talk? Jury is still WAY out on this one.
Click to expand...
Yes! That is one thing I left out....is it working in SLC??? Maybe the 25+'s will listen to talk from 7-10P?? The jury has even been selected yet! :)
 
They'll be one fo the best imaged stations in town. I know the new imaging guy, Jay Shadix. worked with him once and he's good..Very good..
 
On_Radio said:
They'll be one fo the best imaged stations in town. I know the new imaging guy, Jay Shadix. worked with him once and he's good..Very good..
Click to expand...

Really? Glad you're impressed. Nothing against Shadix, he may have good chops in the studio but when you have management calling the shots over a creative mind the outcome is always the same. The new package sounds like something they dug out of the closet from the 70's and 80's. I haven't heard an original or innovative programming idea yet, just half baked "this worked 20 years ago" formatics. I was expecting a more a more innovative presence in the spirit of the Bonneville of old. Then again, that was when it took money to win and smart programmers and GM's knew it. So far all I've seen is shuffling, trimming and syndication enhanced with a weak sounder package. It's gonna take a whole lot more than that to get the crown back. I used to have major respect for Bonneville years ago. Recent events make me wonder...
 
Anyone know how well KSL's "Nightside" did in the Spring book and how long the program has been on the air???
Thanks!


I'm not sure on how long Nightside's been on the air but as I've heard it (I'm 30), I find it very interesting to listen to.

-Timmy

I posted the above question on the Utah board and got one response--so far. There's at least one in the 18-34 demo who finds "Nightside" on KSL interesting.
 
KIRO died when they lost the Mariners, lost programming geniuses Ken Berry and Kris Olinger. There's NOTHING that Bonneville could ever do in a million years to bring KIRO back to 10 shares. For the AM's, it will be a horse race between KOMO, KTTH, KPTK, KJR, and KVI for 25-54.

KIRO was once just like KGO under berry/olinger with 6 shares, but clendening/beck/preidmore went to lifestyle talk with no success. Not the first time lifestyle talk has failed on AM, KOMO tried it with Scott/Dr Laura/Dr Joy Browne/Weissbaum/Art Bell at 3pm.

Now KIRO has even more problems with dayparts, with 7pm-5am essentially with no formally announced permanent replacement hosts.

Ron Reagan should be on KIRO middays NOON-2, he does well with women listeners, with Dori Monson 2-5, Tony Miner 5-7, Ron and Don 7-10, and Bryan Styble 10-1. OK, I live in albuquerque so I have a bias for Styble who was on KKNS down here and had a huge following! Nice guy!

Tony needs to start his news at 5, just one hour starting at 6 is a waste of his talents. And ratings drop after 6, so why even bother. Just start Tony at 5.

Overnights, re-runs of Dave Ross is terrible programming, so how about Rollye James?

Or, if they can afford it, and Turi wants to work all night, Turi Ryder all night would be my first choice over Rollye James.

Or, Turi from 10p-1p, and Styble from 1a-5a. Bryan would probably prefer the deep overnight shift.

Bottom line: KIRO needs to stop firing hosts and take advantage of their weekends folks to get weekday ratings, or 1090 will continue neck and neck.
 
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