GEEZ! It's not even the 4th of July yet and we already got fire-works going off everywhere.
Here's a quick and easy solution for the radio industry that will make it a lot less painless for all in the long run - fire EVERYBODY.
From consultants and managers down to janitors and groundskeepers, just get rid of them. If it has a pulse, fire it. Turn off all transmitters (the power bill is another thing to cut) ditch that HD crap, terminate leases, sell equipment on eBay and even then, will THAT be enough?
Or will they need to cut back some MORE? I mean, it's like tax cuts. If taxes are such a damn problem, then why not end all taxes altogether? If budgets are such a crisis, then make it so you won't have one to worry about? Why tiptoe around it?
Overkill you say? Well maybe, but I'm only illustrating the point that this is an industry on it's deathbed (and by the way, the vultures circling over Seattle radio station buildings are getting pretty hard to ignore.) and if nobody knows when the cuts are going to stop, then why even go on? Is it THAT hard off? Second, why put everybody in terror? They got lives too you know. Like they NEED the stress?
Fear doesn't work, it's a lousy motivator and with radio-alternative technologies booming everywhere, why even bother working in such an unstable environment as corporate terrestrial radio? Even fast food restaurants have a lower employee turnover than most corporately owned radio stations these days.
You'll never see a heyday of mega revenues with the lousy way stations have been programmed and mismanaged since the '90s. Corporate radio REFUSES to innovate and evolve beyond the conventional or have a bigger vision for stations beyond mere $$$-like keeping the very medium alive and at least HALFWAY relevant. And it's only reaction to it's own debacles is to fire the people who had nothing to do with their own bad decisions in the first place. So death to it. There's better, more rewarding things to do in life.