bongwater and bambi in the morning at 92.9, has a nice ring to it, in addition to your PD duties. you can make sarcastic jokes, and mock seattle corporate cookie cutter McRadio monopolies, and bambi could be a giggle girl to play off you. i may tune out bob rivers for that, as long as the music programming was kick ass as well BW.......... but seriously, as i recall, KISM was actually a nice swell album rock station in the early, and mid 80's, then took a format breather, and returned later in the mid and late 90's, when it was known as "independent rock". i actually wore the sticker on my truck for a few years(rare for me, as i dont endorse much). i understand when the format adjusted after aprox 1999 or so, to its present classic rock tight playlist, and more peppier caffienated jocks, the ratings actually improved. i talked to several night jocks there at the time and they werent too happy with the changes. MD was actually making some tastey music decisions, and rotating some pretty good new rocknroll/blues during the "independent rock" days. guess that stuff dont work with a musically dumbed down listenership.
