I'm sorry but this is crazy! This is proof of how radio just has no character today and is controlled my money hungry suits. KISS should be our main CHR. Play all the hits. Have a playlist similar to Z100 or Q100. The same 10 songs over and over is just a burn out. And if i hear "Umbrella" one more time, i swear....i might go crazy! They even dropped their "Chicago's Hit Music" slogan and don't even have one now, while rival B96 claims to play HITS & HIP HOP? LMAOOO! B96 should stay as they are, minus the mainstream hits they seem to throw in every now and then, ditch some of the hip hop, add in more freestyle and old and new dance product! Isn't it tru back in 89 when they leaned dance their ratings soared out of nowhere for years? I'm a huge dance fan, but being there is no such thing in this town, CHR is second best for me. When i want to hear a TOP 40 station, i want a mix. I want rock, dance, hip hop, pop all thrown in. And just because Fall Out Boy is from Chicago, doesn't mean KISS needs to only play them to make the station sound like it has more variety. What about Nickelback, etc??
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KISS & B
- Thread starter FM Boy
- Start date
I agree a Top 40 Station should Play
ALL THE HITS
You can't just play a lot of rock , or a lot of pop, or a lot of hip hop.
You need a mix of all of them.
You need to have a balance. or else, it won't be good, you need imaging, you can't just call urself, Insert Frequency & Monkier, you need like a slogan.
Like "Market's Hit Music Station"
Market's #1 Hit Music Station
All The Hits
#1 For Today's Best Music
#1 For All The Hits
etc.
ALL THE HITS
You can't just play a lot of rock , or a lot of pop, or a lot of hip hop.
You need a mix of all of them.
You need to have a balance. or else, it won't be good, you need imaging, you can't just call urself, Insert Frequency & Monkier, you need like a slogan.
Like "Market's Hit Music Station"
Market's #1 Hit Music Station
All The Hits
#1 For Today's Best Music
#1 For All The Hits
etc.
H
Hamp
Guest
B-96 really needs to dump the "hits and hip-hop" moniker and go with something more like, "Chicago's Hit Music Source" or "Chicago's Hit Music Authority" or even "Chicago's Bangin' Hits". At least those with the last three slogans, you have more room for variety in a CHR format whether it is rhythmic or mainstream. Hits and Hip-Hop is too narrow and also with B-96's latest playlists, they don't really play a whole lot of Hip-Hop.
Also, CHR stations in Chicago need to be a little more diverse with the music, I do agree with one of the posters.
Also, CHR stations in Chicago need to be a little more diverse with the music, I do agree with one of the posters.
A
alex4490
Guest
I agree! Kiss needs to stop messin around and just be like a Z100/Y100 station. B96 should be ALL DANCE!
E
EnergyDeKalb2
Guest
The problem is, the markets are always different. It is hard to compare a Top 40 from one market and sya it should be more like such and such from another.
Back in the early 90's, I remember all the great dance hits that B96 played, and the commercials they ran where you could vote for a song to be on the playlist or not all day long. It was one song per day. I remember Queen "Bohemian Rhapsody" being on that station ALL THE TIME. Of course, to be fair, Wayne's World was a big movie at the time and that was a refurbished hit again, but still that song could never be considered viable on B96 today.
I remember the Flame Throwin' 5, and they sounded like a big city radio station should sound. Eddie and Jobo were hip, and this was before they got canned and came back.
But, from what I could tell, it just seemed like a true straight forward Top 40 was not something that you could find in Chicago. Given its diversity, Chicago will probably never see a true top 40 station.
The true Top 40 lists are segmented. If you lean rhythmic, you alienate the people who like rock and the various crossover country songs. If you play dance, your true "hip-hop" listeners will bale on you, because they have so many other options now. If you go rock/pop, those who like any kind of rap will go elsewhere.
They are stuck in that they cannot really target the latino market like they used to. Dance was a great thing because they picked up that crowd and that kind of music was the closest they could get to the forming "regeatone" (sp?) format. The room for error now is slim. Having a competitor in the market is hurting them because they do not have that market like they did before. B96 unfortunately is not neccesarily considered the "hip" station to listen to with this generation. Ipod, internet, satelite, cd's, etc. have taken a lot of that audience away from them.
B96 is too young sounding to attract any of the crowd that listened to them back in the 80's or the 90's. Their morning show needs an overhaul. Eddie and Jobo need to go to an older sounding format to regain their old listeners.
So B96 dumps Eddie and Jobo, who do they put in in mornings. Holla and Bling Bling?? No, not unless they plan on dedicating themselves to this hip hop and hits format long term. They will do fine ratings wise, but they will not fit in to the format if they make any kind of change to go more pop, and actually will sound very fake if they were to become a true hip hop station, they would alienate their new core audience.
What they will probably have to do is let themselves remain as they are, not commit to any one genre, stay doing what they are doing for now, for a year or two. See if Clear Channel is sick of putting money into a format to get the kind of ratings Kiss gets, and they change to a different style of top 40 or drop the format altogether. At B, if the ratings drop big, they need to do is let Kiss be the true Top 40 station, and either morph into a true hip hop station, and promote the crap out of it, or start their own special format that targets the B96 listeners of the 80's and 90's. They play music that they did back then. Keep Eddie and Jobo, bring back people who worked there in the past, play the hits they played back in the day, and market it as they did back then, as a true flamethrowing hit music station, but with a focus on the 80's-90's music. Not some dumpy Elton John/Richard Marx leaning crap, and not just the safe Top 40 music hits from back then (MC Hammer, Sir Mix-A-Lot, New Kids on the Block, Madonna, etc.) , but the dance music, the stuff they played back then. I bet a few clubs would buy into that. It would be a true sound only available in Chicago, because no one else would have the guts to try it and no one else could duplicate it exactly the same because it isn't the sound from a different city, it is CHICAGO!!!
Ok, and for those detractors who say well, thats just like going to the oldies format, what do they do when that fades? Well, either go for a new format when you need to do that, or try to become what the hot station in town sounded like when they advanced, so people will associate B96 with how the city sounded when they were younger. So you do late 80's/all of the 90's for now, and when 2010 rolls around, you eliminate the late 80's with the exception of the biggest hits that still would get played in clubs, and focus on the mid 90's/early 2000's. Keep updating it, shelf life for this format should be about 10 years.
Back in the early 90's, I remember all the great dance hits that B96 played, and the commercials they ran where you could vote for a song to be on the playlist or not all day long. It was one song per day. I remember Queen "Bohemian Rhapsody" being on that station ALL THE TIME. Of course, to be fair, Wayne's World was a big movie at the time and that was a refurbished hit again, but still that song could never be considered viable on B96 today.
I remember the Flame Throwin' 5, and they sounded like a big city radio station should sound. Eddie and Jobo were hip, and this was before they got canned and came back.
But, from what I could tell, it just seemed like a true straight forward Top 40 was not something that you could find in Chicago. Given its diversity, Chicago will probably never see a true top 40 station.
The true Top 40 lists are segmented. If you lean rhythmic, you alienate the people who like rock and the various crossover country songs. If you play dance, your true "hip-hop" listeners will bale on you, because they have so many other options now. If you go rock/pop, those who like any kind of rap will go elsewhere.
They are stuck in that they cannot really target the latino market like they used to. Dance was a great thing because they picked up that crowd and that kind of music was the closest they could get to the forming "regeatone" (sp?) format. The room for error now is slim. Having a competitor in the market is hurting them because they do not have that market like they did before. B96 unfortunately is not neccesarily considered the "hip" station to listen to with this generation. Ipod, internet, satelite, cd's, etc. have taken a lot of that audience away from them.
B96 is too young sounding to attract any of the crowd that listened to them back in the 80's or the 90's. Their morning show needs an overhaul. Eddie and Jobo need to go to an older sounding format to regain their old listeners.
So B96 dumps Eddie and Jobo, who do they put in in mornings. Holla and Bling Bling?? No, not unless they plan on dedicating themselves to this hip hop and hits format long term. They will do fine ratings wise, but they will not fit in to the format if they make any kind of change to go more pop, and actually will sound very fake if they were to become a true hip hop station, they would alienate their new core audience.
What they will probably have to do is let themselves remain as they are, not commit to any one genre, stay doing what they are doing for now, for a year or two. See if Clear Channel is sick of putting money into a format to get the kind of ratings Kiss gets, and they change to a different style of top 40 or drop the format altogether. At B, if the ratings drop big, they need to do is let Kiss be the true Top 40 station, and either morph into a true hip hop station, and promote the crap out of it, or start their own special format that targets the B96 listeners of the 80's and 90's. They play music that they did back then. Keep Eddie and Jobo, bring back people who worked there in the past, play the hits they played back in the day, and market it as they did back then, as a true flamethrowing hit music station, but with a focus on the 80's-90's music. Not some dumpy Elton John/Richard Marx leaning crap, and not just the safe Top 40 music hits from back then (MC Hammer, Sir Mix-A-Lot, New Kids on the Block, Madonna, etc.) , but the dance music, the stuff they played back then. I bet a few clubs would buy into that. It would be a true sound only available in Chicago, because no one else would have the guts to try it and no one else could duplicate it exactly the same because it isn't the sound from a different city, it is CHICAGO!!!
Ok, and for those detractors who say well, thats just like going to the oldies format, what do they do when that fades? Well, either go for a new format when you need to do that, or try to become what the hot station in town sounded like when they advanced, so people will associate B96 with how the city sounded when they were younger. So you do late 80's/all of the 90's for now, and when 2010 rolls around, you eliminate the late 80's with the exception of the biggest hits that still would get played in clubs, and focus on the mid 90's/early 2000's. Keep updating it, shelf life for this format should be about 10 years.
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