Kiss-FM is back!

[berlin201]

…well, at least in Greensboro it is… at 5pm on New Year's Day, two months after Raleigh's Kiss gave way to country-flavored B93.9, Clear Channel-Greensboro flip-flopped 105.7 Hit Music NOW to 100.3, rebranding it as 100.3 Kiss-FM, while moving the rock-alternative format (100.3 The Buzz) to 105.7 as 105.7 The Buzz. This marks the third different format on 105.7 since the old WFMX was killed back in 2006 and moved to Greensboro (from Charlotte); meanwhile, the new Kiss moves to 100.3's more powerful 100kW signal that also reaches the Raleigh market, giving that format a boost in their battle with 107.5 KZL. When WFMX was killed, it became 105.7 Kiss-FM, but that Kiss was formatted to take on 97.1 QMG, who pretty much killed them ratings-wise. In 2009, Kiss died and became 105.7 Hit Music Now, modeled after its Raleigh counterpart G105, but they kept the Kiss-flavored calls (WMKS). Now The Buzz, which began life in 2001 as 100.3 The Buzzard, moves to the 105.7 frequency; its current format, like then-105.7 Hit Music NOW, also began in 2009 when they tweaked the format and changed its name.