KISS-FM/WKDD Commercial

[CleveFan]

Has anyone seen the new commercial for 96.5 and one for 98.1? If not, I'll give you a hint...remember the I Heart Radio commercial one from months ago. Almost the exact thing since these must be customized for all the CC CHR stations nationwide.

However, with both KISS and 'KDD both coming in much of the Cleveland market and all of the Akron market, it kind of adds some of the sameness with seeing the same ad, but for two separate stations.

Here's one for iHeartRadio:

http://www.youtube.com/watch?v=HTUIFjoBxxg

And one for CC's Atlanta CHR station that was launched last year:

http://www.youtube.com/watch?v=I6sPvDuS5jg

Now picture the KISS and 'KDD logos in place of the logos in the videos.

 

[vjm]

Has anyone seen the new commercial for 96.5 and one for 98.1? If not, I'll give you a hint...remember the I Heart Radio commercial one from months ago. Almost the exact thing since these must be customized for all the CC CHR stations nationwide.

However, with both KISS and 'KDD both coming in much of the Cleveland market and all of the Akron market, it kind of adds some of the sameness with seeing the same ad, but for two separate stations.

Here's one for iHeartRadio:

http://www.youtube.com/watch?v=HTUIFjoBxxg

And one for CC's Atlanta CHR station that was launched last year:

http://www.youtube.com/watch?v=I6sPvDuS5jg

Now picture the KISS and 'KDD logos in place of the logos in the videos.

The fact that CC produces a single, one size fits all promo for all their CHR stations is surprising how?

 

[CleveFan]

It's not surprising. Just unoriginal. Not to mention with stations in Cleveland playing those ads that vertically identical. That could confuse viewers. I get where you're coming from vjm.

 

[Tim]

Maybe CC feels their stations don't have that much shared listening, or maybe they don't care if they do share audience. Remember...the benefit to the local cluster is more important than any individual station.