Budget? Kiss gives away $10,000 AN HOUR. WAPE had a $10,000 BOOK promotion. The difference? WAPE made it sound BIGGER.
Signal? WHERE can you not get Kiss in the metro?
Heritage? What does heritage mean to 18-29 year old females?
This is the THIRD pd we’ve had to come in here and make excuses for not beating Ape. I know for a fact that bigwigs down the hall from Skip have had enough of the excuses.
97.9 with Lex and Terry in the morning! It’s on All Access today!
> KISS has been a ratings and revenue embarrassment!? I can't
> speak to the revenue, but as far as ratings go, I don't know
> what numbers you've been looking at. MJ has pretty
> consistently beat WAPE. KISS nights were #1 with women
> 18-34 and #2 persons behind the Beat. Afternoons are #2
> women behind the Beat as well. The only place WAPE has been
> able to keep KISS down is in middays (only slightly) and in
> 12+, and the only people who look at 12+ numbers are people
> who know nothing about radio. Not to mention the fact that
> WAPE is a full 100,000 watts, and KISS is around 12,000.
>
> Recently WAPE has been getting a lot better, and it's not
> because they have some kind of brain trust over there, it's
> BECAUSE of KISS. Once you have a solid competitor climbing
> up your ass, you get better, and quick. If it were an even
> playing field: signal, budget, heritage... KISS would take
> WAPE any day.
>
>
> > With Lex and Terry needing a new radio station in a few
> > months, I’ve heard word (more than a few times) in the
> Clear
> > Channel Jacksonville building that KISS-FM might be the
> new
> > signal.
> >
> > Kiss is also the lowest billing FM in the market, behind
> > Rooster and Planet. I also do remember hearing in the
> halls
> > that the only reason they signed Kiss was to “Take down
> > WAPE” They’ve yet to do that in almost 6 years.
> >
> > Kiss has been a ratings and revenue embarrassment. I would
>
> > also suggest that the people at Kiss start sending out
> their
> > tapes and resumes…
> >
>