> I'll take a stab at this one if you don't mind. Quite
> simply, Q93 is the heritage station in this format. And the
> only way you beat them is to outdo them. CC was NEVER going
> to hurt Q in anyway. So, Kiss 2.0, in my opinion, was an
> attempt to siphon listeners away from B-97, which at the
> time of the refocusing, still leaned more urban than your
> average CHR. It makes sense when you look at the lineup at
> the time of the change, they kept Wade on middays for god's
> sake.
Thanks for your response and I agree, Kiss 104 was to outplay b-97 plain and simple..That's why I called it q93 lite sometimes. It would never get the number of q-93 but it should have been able to siphon more off of B-97 than it did. The playlist was basically the same as a regular CHR/Pop station's urban side IMO with a few added extra songs (I don't recall them playing some of the songs that was on the R and R churban list). It should have been consulted and more flavor put into it, to make it viable...
To me personally Q93 is the hardcore station, like say 106.7 is to Alternative, even though some of both stations hits play on CHR, Each has enough of a playlist that stays with that station only that In programming the best CHR/Urban out there I don't think it would have hurt q93 (just due to it being the station to go to in the urban music community as a station like 104 would be aimed mainly at white kids and those who didn't like the hardcore music on q93.3 such as me)
>
> Then once the mightly sea change took place at Entercom and
> B went back to a more mainstream CHR sound, now you're
> competing not only against yourself with Q, you're now going
> up against a station that's once again playing more to their
> heritage.
For a station that was roughly 80% urban IMO to drop most of it and go back to being a CHR (albet with more urban than some others out there). 104 should have picked up the people who got turned off by their flip in direction IMO. This only showed the the B kind of knew how to do churban... Someone at CC should have jumped on it at changeup and gone both barrels with advertising and such to catch them when they had a shot (But it's real funny how they learned and are now applying this to Gospel however) The B was trying to find a place for disenfranchised 105.3 the zone listeners and also still try to cater to the CHR crowd... They proved they couldn't IMO and have slowly added the urban back in more than what they were playing at flip (by design,callouts,research, etc.) I don't know..But I do know the B has a habit of destroying good songs like dancing up a crossfade song for example when they promised only the hits (with most assuming in their original form IMO)..That's why I rather some of the other CHR's in the state...
>
> Biggest problem for Kiss is that it can't win unless it does
> it better than what it's up against, and it just wasn't
> doin' it, or whatever it WAS doing wasn't resonating with
> its target listeners.
See above and agree 100%
>
> Good point that someone brought up that I had not
> considered: if 104.1 goes gospel, it would once again go up
> against a stablemate in WYLD-AM. I have to admit, I'm a
> Metry boy, but I have never listened to YLD-AM as the
> format's not my cup of tea. Anyone mind telling me how
> their presentation stacks up to say Praise, and how could
> Hallejuah be different? For that matter does WYLD for Jesus
> do anything in the books?
I can't tell you as I'm not a fan either but when 4 releigious stations make the ratings (and almost 7 share (my bad on saying only 5 in another post) total) with YLD AM at number 10..it's time to take notice (with last book praise apparently falling to YLD am and WBOK)
>
> Truthfully, there's not many formats left for 104.1 if CC
> wants to protect both N.O. and B.R.. Classic rock flopped.
> They could do a Jack format (because Bayou, as good as it
> is, is NOT a Jack). A full-blown CHR/Main could hurt WFMF
> in B.R. Alternative's a possibility, but it seems that's a
> format stations are hesitant to go for these days
> (considering the lousy state of that format, I don't blame
> 'em). They could go back to Kiss 1.0 (which I liked), which
> had a Hot A.C./CHR vibe that wouldn't really hurt any other
> stations. Then there's News/Talk, but what shows could they
> pick up? All the big syndicated names are wrapped up on
> other stations. Then there's classic country, which would
> be a good compliment to WNOE and could help kill Legends in
> B.R. (which is doing what its listeners are doing: dying
> off).
>
> I don't know, I'm tapped on what they could consider besides
> Gospel. Anyone else want a go?
>
CC tries more to make this a NOLA station even though it rocks in BR also (as only toward the end did Kiss even start announcing things going on in BR)But I'll try for both areas in mine anyway...
a>A few have said AAA but that is kind of format no one around here has really heard and no one knows how it would play here. I know there are fans of it that read this,but most major stations try for tried and true...The new Gospel 104 was tried in Jackson and Memphis first (where as correct me if I'm wrong but CC hasn't tried AAA anywhere around here to guage how well it would sell)
b>A jack style format as you said.
c>Go pass the Kiss 1.0 and take on the zone's former listeners as a hot a/c (where's Annette when you need her..If you could get a morning show to rival Kidd Kraddick, it IMO would be a winner)
d>Go with the proposed new rock format to take on 106.7 and 104 the X (But this is questionable with a contract supposedly in place baring CC from flipping alternative to 2007, But lawyer types should be able to null and void that easily)
and for the misses....
Some said AAR's liberal talk for 104, which basically is unproven (until now) and questionable on such a powerful stick (and as you said mighty nine, most of the other talkers are taken)
Classic country.... While this would have been my better choice than what CC went with, It would compete with WNOE and WYNK which both try to do a classic and now format currently. But yeah would kill Ledgends if done right (I know CC's Classic country KWKH-am in Shreveport is actually one of my favorite stations right now..programming and imaging wise)...
But I disagree on the dying off comment..would be like saying oldies would be dying off also like their listeners...however... But yeah those stations do more aimed at the higher end of the 25-54 demo (even though 30somethings do listen,like CR and oldies stations too)
Hot Polka
Letting the twins near a mic on a station this powerful :-0
LOL..But truthfully, basically anything tried so far, or will try if done as poorly as all the stations have been done since 2000. When the B started killing 104, she hasn't been the same since...
RFLA
