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Kiss On WHTT

WHTT is now playing BETH by Kiss?? Holly %@#&!! And David Bowies FAME!!! And I thought I heard Huey Lewis and The News The Power Of Love the other day!! Almost sounds like they are playing between Jack and Joy!! And Im not imagening things but I think I heard U2 also!! They arent wasting anytime on this transformation are they..
 
> WHTT is now playing BETH by Kiss?? Holly %@#&!! And David
> Bowies FAME!!! And I thought I heard Huey Lewis and The News
> The Power Of Love the other day!! Almost sounds like they
> are playing between Jack and Joy!! And Im not imagining
> things but I think I heard U2 also!! They arent wasting
> anytime on this transformation are they..
>
The oddest thing is, they HAD EVERY chance to be BOB/JACK/JOE of Buffalo, long before Jack came about in Buffalo, (same story with Entercom's Lake...could have been Fickle, but they chose the Lake idea) Instead, this is the end result.
A WHTT playing what it wants, I guess...<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> > WHTT is now playing BETH by Kiss?? Holly %@#&!! And David
> > Bowies FAME!!! And I thought I heard Huey Lewis and The
> > News The Power Of Love the other day!! Almost sounds like they
> > are playing between Jack and Joy!! And Im not imagining
> > things but I think I heard U2 also!!

You've observed what many others have noticed over the last two or three months. Huey Lewis, Little River Band, Phil Collins, Eagles, Tina Turner, Don Henley, Glenn Frey, Romantics, Pointer Sisters, Gerry Rafferty, The Knack and yes, even Kiss (although I don't think we'll be hearing "Hard Rock Detroit City.") I've not heard U2 on WHTT, it could've been.

It's days away from being 2006. Songs by the aforementioned groups/artists are 20 to 25 years old. Classics by anybody's standards. WHTT and most stations that called themselves "Oldies Whatever" can't ignore these artists and songs if they want to stay in the game and attract listeners under the age of 50, especially women.

Think about it. If Susan Smith was 20 in 1980 and liked Phil Collins, she's 46 now... and probably still likes Phil Collins. Move the time line down five years to 1985, apply the same 20 year old's tastes, you have a 41 year old. Prime target.

A station isn't going to pull a lot of 25-54 women playing Elvis' "Teddy Bear" and music of that era, great as it may have been. Those listeners are in 60+ land. No knock on them, for sure, but they're not 25-54. Is it wrong to discount them? Yes, but radio plays by the rules of advertising and the advertising geniuses want 25-54 and 18-49. Reality bites.

>> They arent wasting
>> anytime on this transformation are they.

Easing into the changes while WJYE and WTSS are bashing each other's brains out playing Christmas music was a heads-up ploy. WHTT may have found its way into workplace listeners' radios that didn't want to hear wall-to-wall holiday tunes. Nice flanking maneuver on Citadel's part. And there wasn't much WJYE or WTSS could do about WHTT's evolution because they were tethered to Christmas music. Moreover, those radios may stay tuned to WHTT after WJYE and WTSS pull the plug on Christmas music at midnight 12/25. We'll find out in the Winter book, Jan-Feb-Mar 2006.

That said, don't write off Christmas music on WJYE and WTSS just yet. The stuff is like crack to 25-49 year old women, especially those working retail. The real question is what radio station will win the Christmas music battle. WJYE? WTSS? And by what margin.

The secondary question is whether WHTT or Jack will make any inroads into WJYE and WTSS's fairly hefty 25-54 women numbers. We'll know more around the third week of January.

> The oddest thing is, they HAD EVERY chance to be
> BOB/JACK/JOE of Buffalo, long before Jack came about in
> Buffalo, (same story with Entercom's Lake...could have been
> Fickle, but they chose the Lake idea) Instead, this is the
> end result.

WHY, oh WHY would WHTT want to be Jack?! Jack has a shelf-life of about three books at best. Jack stations are flat-lining and falling all over the place. Sooner or later, the suits will learn that the format can't be done without the live, human element in place in all dayparts, massaging those outside-the-box segues. More likely later than sooner. It may be too late once the Ford better-idea lightbulb goes on.

WHTT has been chugging along fairly successfully since what, 1989? What WHTT is going through isn't as much a format change as it is a metamorphosis or natural evolution, as a living species evolves in order to survive in a changing environment. (Sorry, don't mean to get too deep here, but it seems an apt comparison.)

> A WHTT playing what it wants, I guess...

No. No. And No. Playing what 35-54 year old women want. And likely doing it better than any Jack, Fickle, Bob, Mike or Joe could, because WHTT is using live personalities in most dayparts with music that seems to be targeted to a specific audience.

Helluva concept, eh?
 
'fairly hefty 25-54 women'

hahahahaha!

Couldn't resist... :-D


> > > WHTT is now playing BETH by Kiss?? Holly %@#&!! And
> David
> > > Bowies FAME!!! And I thought I heard Huey Lewis and The
> > News
> > > The Power Of Love the other day!! Almost sounds like
> they
> > > are playing between Jack and Joy!! And Im not imagining
> > > things but I think I heard U2 also!!
>
> You've observed what many others have noticed over the last
> two or three months. Huey Lewis, Little River Band, Phil
> Collins, Eagles, Tina Turner, Don Henley, Glenn Frey,
> Romantics, Pointer Sisters, Gerry Rafferty, The Knack and
> yes, even Kiss (although I don't think we'll be hearing
> "Hardwrock Detroit City.") I've not heard U2 on WHTT, it
> could've been.
>
> It's days away from being 2006. Songs by the aforementioned
> groups/artists are 20 to 25 years old. Classics by anybody's
> standards. WHTT and most stations that called themselves
> "Oldies Whatever" can't ignore these artists and songs if
> they want to stay in the game and attract listeners under
> the age of 50, especially women.
>
> Think about it. If Susan Smith was 20 in 1980 and liked Phil
> Collins, she's 46 now... and probably still likes Phil
> Collins. Move the time line down five years to 1985, apply
> the same 20 year old's tastes, you have a 41 year old. Prime
> target.
>
> A station isn't going to pull a lot of 25-54 women playing
> Elvis' "Teddy Bear" and music of that era, great as it may
> have been. Those listeners are in 60+ land. No knock on
> them, for sure, but they're not 25-54. Is it wrong to
> discount them? Yes, but radio plays by the rules of
> advertising and the advertising geniuses want 25-54 and
> 18-49. Reality bites.
>
> >> They arent wasting
> >> anytime on this transformation are they.
>
> Easing into the changes while WJYE and WTSS are bashing each
> other's brains out playing Christmas music was a heads-up
> ploy. WHTT may have found its way into workplace listeners'
> radios that didn't want to hear wall-to-wall holiday tunes.
> Nice flanking maneuver on Citadel's part. And there wasn't
> much WJYE or WTSS could do about WHTT's evolution because
> they were tethered to Christmas music. Moreover, those
> radios may stay tuned to WHTT after WJYE and WTSS pull the
> plug on Christmas music at midnight 12/25. We'll find out in
> the Winter book, Jan-Feb-Mar 2006.
>
> That said, don't write off Christmas music on WJYE and WTSS
> just yet. The stuff is like crack to 25-49 year old women,
> especially those working retail. The real question is what
> radio station will win the Christmas music battle. WJYE?
> WTSS? And by what margin.
>
> The secondary question is whether WHTT or Jack will make any
> inroads into WJYE and WTSS's fairly hefty 25-54 women
> numbers. We'll know more around the third week of January.
>
> > The oddest thing is, they HAD EVERY chance to be
> > BOB/JACK/JOE of Buffalo, long before Jack came about in
> > Buffalo, (same story with Entercom's Lake...could have
> been
> > Fickle, but they chose the Lake idea) Instead, this is the
>
> > end result.
>
> WHY, oh WHY would WHTT want to be Jack?! Jack has a
> shelf-life of about three books at best. Jack stations are
> flat-lining and falling all over the place. Sooner or later,
> the suits will learn that the format can't be done without
> the live, human element in place in all dayparts, massaging
> those outside-the-box segues. More likely later than sooner.
> It may be too late once the Ford better-idea lightbulb goes
> on.
>
> WHTT has been chugging along fairly successfully since what,
> 1989? What WHTT is going through isn't as much a format
> change as it is a metamorphosis or natural evolution, as a
> living species evolves in order to survive in a changing
> environment. (Sorry, don't mean to get to deep here, but it
> seems an apt comparison.)
>
> > A WHTT playing what it wants, I guess...
>
> No. No. And No. Playing what 35-54 year old women want. And
> likely doing it better than any Jack, Fickle, Bob, Mike or
> Joe could, because WHTT is using live personalities in most
> dayparts with music that seems to be targeted to a specific
> audience.
>
> Helluva concept, eh?
>
<P ID="signature">______________
"...How can you be deaf, with ears like that??"</P>
 
Wish I could say it was intentional and I'd planned it to be subtley humorous, but it was nothing more than a gaffe... albeit a funny one.

I probably should be more discerning when it comes to writing about ratings in relation to women, eh? Next, I'll have to write about 97 Rock's fat 25-54 men numbers.

Nice catch on your part. ;-)

-9-

> 'fairly hefty 25-54 women'
>
> hahahahaha!
>
> Couldn't resist... :-D
>
>
> >
> > The secondary question is whether WHTT or Jack will make
> > any inroads into WJYE and WTSS's fairly hefty 25-54 women
> > numbers. We'll know more around the third week of January.
>
 
Re: Nice Element

> That was a great discusion about the post.. Very informing!!
> Thanks...
>
-Awesome summary of WHTT, and the past 18-month "plan"
versus..a quick "win" of a jack-FM "quick-fix."
Furthermore..Sincerely..excellent post. It made it interesting
and exciting to read a few times !! (thnx : )

Since you will most likely know, can you post (either here)
or in a new thread..when WHTT "Signed ON" (what calendar year)
and was it always the "oldies" format ( "Oldies" as what it was up until
gen-x became gen-"next" and started to tune into 104.1 FM ).

Sidenote:
Does, average jane doe and joe public still refer to the
frequencey 104.1 as "oldies" / and, is 96.1 fm still "joy" ?
Just wondering...
 
Re: Nice Element

> That was a great discusion about the post.. Very
> informing!! Thanks...

> Awesome summary of WHTT, and the past 18-month "plan"
> versus..a quick "win" of a jack-FM "quick-fix."
> Furthermore..Sincerely..excellent post. It made it
> interesting and exciting to read a few times !! (thnx : )

> Since you will most likely know, can you post (either here)
> or in a new thread..when WHTT "Signed ON" (what calendar
> year)and was it always the "oldies" format
>
> Sidenote:
> Does, average jane doe and joe public still refer to the
> frequencey 104.1 as "oldies" / and, is 96.1 fm still "joy" ?
>

As to the dates regarding WHTT, you might be better served by consulting Broadcasting Yearbook.

To the best of my awareness and asking some guys who know better than I, the station signed on in October, 1950 as WWOL-FM, an adjunct to its sister daytimer, WWOL-AM 1120, which was a country station in the 60s and 70s. WWOL-AM became WMNY and is now WBBF. (Rochester posters and readers still begrudge this point!)

WHTT once had the call sign WWOR as a beautiful music station, then became WACJ in the early 80s as an automated hodge-podge oldies station. Around 1984 it went CHR and took the call letters WNYS, which were really cool call letters, especially for a CHR. The call letters were once used and abandoned by a TV station in Syracuse.

Around 1986, WNYS became WHTT, doing a Classic Hits format. Some time in 1989 it transitioned to Oldies 104, doing oldies very successfully under the direction of program director, Tom Schuh.

A few years ago, Oldies 104.1 began using the call letters again as Oldies 104.1 WHTT and some time within the last year dropped Oldies completely and adopted Buffalo's Greatest Hits 104.1 WHTT.

The WHTT call letters were once used by a Boston Hot Hits station in the early 80s and abandoned when that station switched formats. As call letters go, WHTT is a distinctive call sign, at least to my hearing.

As to what listeners call WHTT, it wouldn't surprise me in the least if many of them still refer to it as Oldies 104. Hell, the station did pure oldies for so many years and beat the slogan into listeners' brains so well, it's easy to understand why they'd still call the station Oldies 104.

As to WJYE, there's another neat set of call letters. Most people call it
"W-J-Y-E," except for the guys who worked there during the Schulke years and still have "Joy, F-M 96... Allll music (pause) Allll the time" dribbling from their lips at 3 a.m. I hear Skip Edmunds and Joe Chile are prone to this malady ;-).

It seems lots of average folks say stuff like "I heard a song on your channel..." Which for FM, is technically correct, considering the FCC table of assignments. People also seem to use frequency a lot, as in, "I heard it on 106..." meaning 106 point 5, WYRK.

One can only shudder to think of the way listeners fill out Arbitron diaries. Shudder even more when those entries are interpreted by "keyboard specialists" at Arbitron headquarters in Beltsville.

Is this any way to make a living?
 
Re: Nice Element

> Around 1986, WNYS became WHTT, doing a Classic Hits format.
> Some time in 1989 it transitioned to Oldies 104, doing
> oldies very successfully under the direction of program
> director, Tom Schuh.

Thanks for the compliment. It was May 10-11, 1989, to be exact. Not that I remember it well or anything. I had a programming career of TEN ENTIRE DAYS before my first format change :)

> The WHTT call letters were once used by a Boston Hot Hits
> station in the early 80s and abandoned when that station
> switched formats. As call letters go, WHTT is a distinctive
> call sign, at least to my hearing.

To fill in the story about the call letters: WNYS/Buffalo was owned by Richie Balsbaugh's Pyramid Broadcasting (a great little company). WXKS/Medford-Boston (Kiss 108) was the company's flagship, one of the first Rhythmic CHRs. Their main competitor was WHTT/Boston. When Kiss sank Hot Hits for good, Richie picked up the vanquished calls and planted them in Buffalo. Luckily they fit the "classic HiTs" format, but I think he would have done it even if they hadn't. To the victor go the spoils!

Schuh
 
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