'fairly hefty 25-54 women'
hahahahaha!
Couldn't resist... :-D
> > > WHTT is now playing BETH by Kiss?? Holly %@#&!! And
> David
> > > Bowies FAME!!! And I thought I heard Huey Lewis and The
> > News
> > > The Power Of Love the other day!! Almost sounds like
> they
> > > are playing between Jack and Joy!! And Im not imagining
> > > things but I think I heard U2 also!!
>
> You've observed what many others have noticed over the last
> two or three months. Huey Lewis, Little River Band, Phil
> Collins, Eagles, Tina Turner, Don Henley, Glenn Frey,
> Romantics, Pointer Sisters, Gerry Rafferty, The Knack and
> yes, even Kiss (although I don't think we'll be hearing
> "Hardwrock Detroit City.") I've not heard U2 on WHTT, it
> could've been.
>
> It's days away from being 2006. Songs by the aforementioned
> groups/artists are 20 to 25 years old. Classics by anybody's
> standards. WHTT and most stations that called themselves
> "Oldies Whatever" can't ignore these artists and songs if
> they want to stay in the game and attract listeners under
> the age of 50, especially women.
>
> Think about it. If Susan Smith was 20 in 1980 and liked Phil
> Collins, she's 46 now... and probably still likes Phil
> Collins. Move the time line down five years to 1985, apply
> the same 20 year old's tastes, you have a 41 year old. Prime
> target.
>
> A station isn't going to pull a lot of 25-54 women playing
> Elvis' "Teddy Bear" and music of that era, great as it may
> have been. Those listeners are in 60+ land. No knock on
> them, for sure, but they're not 25-54. Is it wrong to
> discount them? Yes, but radio plays by the rules of
> advertising and the advertising geniuses want 25-54 and
> 18-49. Reality bites.
>
> >> They arent wasting
> >> anytime on this transformation are they.
>
> Easing into the changes while WJYE and WTSS are bashing each
> other's brains out playing Christmas music was a heads-up
> ploy. WHTT may have found its way into workplace listeners'
> radios that didn't want to hear wall-to-wall holiday tunes.
> Nice flanking maneuver on Citadel's part. And there wasn't
> much WJYE or WTSS could do about WHTT's evolution because
> they were tethered to Christmas music. Moreover, those
> radios may stay tuned to WHTT after WJYE and WTSS pull the
> plug on Christmas music at midnight 12/25. We'll find out in
> the Winter book, Jan-Feb-Mar 2006.
>
> That said, don't write off Christmas music on WJYE and WTSS
> just yet. The stuff is like crack to 25-49 year old women,
> especially those working retail. The real question is what
> radio station will win the Christmas music battle. WJYE?
> WTSS? And by what margin.
>
> The secondary question is whether WHTT or Jack will make any
> inroads into WJYE and WTSS's fairly hefty 25-54 women
> numbers. We'll know more around the third week of January.
>
> > The oddest thing is, they HAD EVERY chance to be
> > BOB/JACK/JOE of Buffalo, long before Jack came about in
> > Buffalo, (same story with Entercom's Lake...could have
> been
> > Fickle, but they chose the Lake idea) Instead, this is the
>
> > end result.
>
> WHY, oh WHY would WHTT want to be Jack?! Jack has a
> shelf-life of about three books at best. Jack stations are
> flat-lining and falling all over the place. Sooner or later,
> the suits will learn that the format can't be done without
> the live, human element in place in all dayparts, massaging
> those outside-the-box segues. More likely later than sooner.
> It may be too late once the Ford better-idea lightbulb goes
> on.
>
> WHTT has been chugging along fairly successfully since what,
> 1989? What WHTT is going through isn't as much a format
> change as it is a metamorphosis or natural evolution, as a
> living species evolves in order to survive in a changing
> environment. (Sorry, don't mean to get to deep here, but it
> seems an apt comparison.)
>
> > A WHTT playing what it wants, I guess...
>
> No. No. And No. Playing what 35-54 year old women want. And
> likely doing it better than any Jack, Fickle, Bob, Mike or
> Joe could, because WHTT is using live personalities in most
> dayparts with music that seems to be targeted to a specific
> audience.
>
> Helluva concept, eh?
>
<P ID="signature">______________
"...How can you be deaf, with ears like that??"</P>