Kiss V108 Goodbye

[dabuzz]

Rumor has it that come Friday V108 will drop their low-rated Urban Contemporary format for alternative. Any truth to it?

 

[JdizzyKDVL1]

> Rumor has it that come Friday V108 will drop their low-rated
> Urban Contemporary format for alternative. Any truth to it?
- Too close to KXTE... They'd be dumb to try that format on such a weak signal so close to such a strong signal with a somewhat similar format. Just my opinion... I'm no professional, though.
>

 

[Jay_F]

> Rumor has it that come Friday V108 will drop their low-rated
> Urban Contemporary format for alternative. Any truth to it?
>


I guess we'll find out soon enough if the rumors are true. One thing that would make me believe it's possible is that their new owner, Riviera, also owns the Edge in Phoenix. KEDJ has had a nice ratings spike since Riveria took over the station.

I think that being so close to KXTE on the dial would help them get new listeners to sample the station. Also, they would be going alternative at the same time Xtreme will be vulnerable as they soon lose Stern.

On the downside, is the signal too weak for a format as mainstream as (despite the format name) alternative to succeed? My theory is that on a poor signal you must offer programming that is unique and can't be found elsewhere. I suppose they could come up with some angle of alternative where they would fill a void. But if it's too generic or mainstream, the signal will kill them.

I actually think V108 has decent ratings considering their signal limitations, I don't thnk they could do much better than that no matter what format they chose. At least with Urban AC, they are filling a hole you can't get elsewhere.

If they do go Alternative, I will miss Michael Baisden. I'm normally not a fan of national shows for music formats, but Michael Baisden is one of the best in radio today, he is an excellent talent!

 

[Dawn_H]

All Access confirmed...KVGS Flipping to Alternative @ 4pm

KVGS Flipping From Urban AC To Alternative

RIVIERA BROADCAST GROUP Urban AC KVGS (V108)/LAS VEGAS is flipping to Alternative as "AREA 108" at 4p today (10/21). RIVIERA, which also owns Alternative KEDJ/PHOENIX, recently acquired the station from DESERT SKY. The call letters will remain KVGS.

Ex-CLEAR CHANNEL Hot AC KYSR (START 98.7)/LOS ANGELES PD ANGELEA PERELLI is assisting with the programming for the launch of the station, while VP/GM KEN CHRISTENSEN searches for a permanent programmer for AREA 108. The KVGS call letters will remain. AREA 108 is being consulted by JACOBS MEDIA's DAVE BEASING. JACOBS MEDIA had a successful run with the market's former Alternative KEDG (THE EDGE) in the '90s.

RIVIERA CEO TIM POHLMAN said, "We did our homework and discovered that Alternative music fans in LAS VEGAS don't have a station. Now AREA 108 is that station."

AREA 108 will be streaming at www.area108.com.
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Dawn H</P>