KISW/KQBZ Press Release. READ THIS BEFORE POSTING. It will answer your questions

[eldub]

Here it is one more time.

Dear Advertiser,

There are some exciting changes happening in Seattle radio today, and we wanted to share the great news. As KISW enters its 35th year as the Rock of Seattle, we are thrilled to announce it's getting a BIG injection of personality, beginning today. Now, a great radio station is about to become even greater.

The question on the minds of thousands of Howard Stern fans is: "Who will replace Howard Stern"? Who is big enough, bold enough and compelling enough to fill the shoes of the "King of All Media"? Well, as of today, those fans have an answer: The BJ Shea Experience will move from KQBZ to take over mornings from Stern! No one is better suited to follow Howard Stern than BJ Shea, a radio personality who has dominated Seattle mid-day radio ratings with adult men for a long time. Please join us on January 3 rd as BJ Shea unleashes his knowledge, wit and special brand of radio magic*mornings on KISW.

KISW furthers its legacy as the Rock of Seattle as The Men's Room also moves from nights on KQBZ to afternoon drive on KISW. When The Men's Room debuted on KQBZ in January, the audience response was immediate and overwhelming. In less than a year, the Boys from Baltimore have made an indelible impression on Seattle's adult men. We are excited to let you know that The Men's Room is now at a new time and at a new location*afternoons on KISW.

To round out the personality changes, current KISW afternoon drive host Ricker moves up to mid-days and will continue to rock the Pacific Northwest as only 99.9 KISW can.Clearly, the addition of The BJ Shea Experience and The Men's Room to KISW will result in the formation of a new kind of radio station*a mega-rock radio station*a combination of great rock music showcased by Seattle's highest profile radio performers.So, with all these personality changes, you might be asking"what happens to 100.7 KQBZ"?

Well, We'd like to introduce you to the newest member of our family *100.7 The Wolf, Entercom's new Country radio station for Seattle and the entire Pacific Northwest. 100.7 - The Wolf is being unleashed at noon today and is gonna deliver a "Howl of a Good Time" to thousands of Seattle country music fans. We conducted extensive audience research which confirmed that 50% of Seattle's country music fans want a choice of country radio stations. Our research told us that Seattle is ready for a station like The Wolf. 100.7 - The Wolf is unlike anything on the radio dial in Seattle today. It is a hip, cool station that plays Country Music. Our talent will be fresh, fun, and contemporary. The Wolf will have an up-tempo, clever, entertaining attitude that will make the listener want to tell their friends about this new radio station. 100.7- The Wolf is targeted squarely at adults 25-54.

We are excited to announce that Scott Mahalick has joined 100.7 - The Wolf as program director. Mahalick is one of country radio's foremost programming talents. He was most recently VP of Product Development for Citadel Broadcasting and oversaw the development of 24 country radio stations across the country. Simultaneously!

We think that the timing is perfect for 100.7 - The Wolf. Country music is an integral part of pop culture.National ad campaigns use country artists extensively. Whether it's Toby Keith for Ford Trucks or Shania Twain for Revlon, national advertisers know these superstars have loyal fan bases that buy their products. We know that they will do the same for you and your clients. We invite you to listen to 100.7 The Wolf today and see what Seattle will be howlin'about.

Sincerely yours,
Jerry McKenna Vice President/Market Manager
Entercom Seattle

 

[AQH]

> Well, We'd like to introduce you to the newest member of our
> family *100.7 The Wolf, Entercom's new Country radio station
> for Seattle and the entire Pacific Northwest. 100.7 - The
> Wolf is being unleashed at noon today and is gonna deliver a
> "Howl of a Good Time" to thousands of Seattle country music
> fans. We conducted extensive audience research which
> confirmed that 50% of Seattle's country music fans want a
> choice of country radio stations. Our research told us that
> Seattle is ready for a station like The Wolf. 100.7 - The
> Wolf is unlike anything on the radio dial in Seattle today.
> It is a hip, cool station that plays Country Music. Our
> talent will be fresh, fun, and contemporary. The Wolf will
> have an up-tempo, clever, entertaining attitude that will
> make the listener want to tell their friends about this new
> radio station. 100.7- The Wolf is targeted squarely at
> adults 25-54.

Boy does this read exactly like what was said when Alliance launched Young Country or what? KMPS only got stronger when they came on board.

I hope Entercom doesn't have ambitions to overtake KMPS, because that won't be hapenning. KRPM proved that even hiring away Ichabod won't knock down KMPS.

Good luck Entercom, you've got major changes at three of your five FMs in Seattle. Wondr how the salespeople are going to handle it.

 

[TeeTaw]

> > Well, We'd like to introduce you to the newest member of
> our
> > family *100.7 The Wolf, Entercom's new Country radio
> station
> > for Seattle and the entire Pacific Northwest. 100.7 - The
> > Wolf is being unleashed at noon today and is gonna deliver
> a
> > "Howl of a Good Time" to thousands of Seattle country
> music
> > fans. We conducted extensive audience research which
> > confirmed that 50% of Seattle's country music fans want a
> > choice of country radio stations. Our research told us
> that
> > Seattle is ready for a station like The Wolf. 100.7 - The
> > Wolf is unlike anything on the radio dial in Seattle
> today.
> > It is a hip, cool station that plays Country Music. Our
> > talent will be fresh, fun, and contemporary. The Wolf will
>
> > have an up-tempo, clever, entertaining attitude that will
> > make the listener want to tell their friends about this
> new
> > radio station. 100.7- The Wolf is targeted squarely at
> > adults 25-54.
>
> Boy does this read exactly like what was said when Alliance
> launched Young Country or what? KMPS only got stronger when
> they came on board.
>
> I hope Entercom doesn't have ambitions to overtake KMPS,
> because that won't be hapenning. KRPM proved that even
> hiring away Ichabod won't knock down KMPS.
>
> Good luck Entercom, you've got major changes at three of
> your five FMs in Seattle. Wondr how the salespeople are
> going to handle it.

One thing that no one has mentioned is the fact the Entercom has not said one thing about Robin and Maynard. They still have three years left on their contract, quite a big sum of money to not be mentioning. I know most people on this site hope they never speak on another radio station, but I am not one of them.

Whatever their fate, I think Entercom has made two big mistakes, attempting to compete with KMPS and giving BJ the morning slot. Neither have a chance in hell of surviving.

There is major smoke coming from downtown Seattle at Nadman's Big Two and it is not from a Marlboro Light!
>