AQH said:nwoidaho said:6:40am this morning...Stone Sour's "Looking Glass" with a :00 intro! What does that PPM survey data tell you about :00 music intros? I know what it says... Talking down/over songs with :00 intro's is a big no-no in the PPM data I've seen from around the US...
[Citations Needed]
I was always taught this was a general rule in radio period. Bubba The Love Sponge also made a comment about it this morning on his show when referencing the ratings for his show in Miami.
Here's also a practical mention of "the rule"...
http://www.urbanradiocoach.com/art1.html
"Talking in music sweeps: make a song-to-song segue by hitting the second song at full volume, let it establish for approximately one second, and then talk over the song intro. The exception to this guideline would be with cold/no intro songs, and then it is acceptable to talk on the back fade of the song quickly. Avoid 'bridging two songs', where the jock starts talking on the fade of one song and then starts the second song under the rap. Forward momentum and energy is increased when you hit the next song and deliver your quick message. Note: It is important to totally respect the music in some formats where its policy not to talk over the music at all. If there is any talk in music sweeps it's done between songs."