In looking at Seattle it appears there is a real hole in the market for a male talk option or a new generation Classic Rock (Like the Brew in Portland) or a straight ahead Active Rock to challenge KISW. The station is primarily talk in afternoons and mornings and is doing very well 6+ and 25-54 over the last six to eight months. The most likely stations to challenge them would be THE END and KMTT which have been suffering in ratings of late, but they are already in the Entercom Cluster. Sandusky must be taking a look at this, especially with the success of their 98 KUPD in Phoenix, one of the best Active Rock stations in America. Might be a good adjustment for KLCK or possibly KQMV. JACK might also adjust, since it would make a nice combo with KZOK. Both KZOK and JACK have been hurt by KJR-FM and really tend to compete against each other. Could be the move for KMCQ and its new ownership, whomever that might be?
Last year saw several formats enter the female arena with KJR-FM going from Classic Hits to Oldies and getting solid female numbers, KLCK coming on the air as a HOT/AC and Funky Monkey became HOT/AC GenX. Take the men from KJR, the 1.9 share of Active Rock at the Funky Monkey and it all seemed to go to KISW. (KISW share is exactly last year's 6+ rating, plus the Funky Monkey's old number)
Just seems like an obvious gap in the market as so many stations leaned female. KISW is so strong in men they now own 6+ and 25-54 in Seattle. Besides we are half way through the year and no one has talked for format flips. Would seem KMTT, THE END, JACK, KLCK have got to be looking to do something. Lot's of AM stations need help too, but the format options on AM are few for KVI, KTTH, KPTK, KIRO-AM all sitting below 20th place in prime demos. Maybe a male talk AM like the Buzz used to be...
Last year saw several formats enter the female arena with KJR-FM going from Classic Hits to Oldies and getting solid female numbers, KLCK coming on the air as a HOT/AC and Funky Monkey became HOT/AC GenX. Take the men from KJR, the 1.9 share of Active Rock at the Funky Monkey and it all seemed to go to KISW. (KISW share is exactly last year's 6+ rating, plus the Funky Monkey's old number)
Just seems like an obvious gap in the market as so many stations leaned female. KISW is so strong in men they now own 6+ and 25-54 in Seattle. Besides we are half way through the year and no one has talked for format flips. Would seem KMTT, THE END, JACK, KLCK have got to be looking to do something. Lot's of AM stations need help too, but the format options on AM are few for KVI, KTTH, KPTK, KIRO-AM all sitting below 20th place in prime demos. Maybe a male talk AM like the Buzz used to be...
