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KIVA - Stop the Reverb

I was listening to KIVA for teh news and discovered they are still using reverb. Reverb went out on top 40 radio years ago. Maybe great for KRKE. But, what does reverb buy you when you are doing news-talk. I just find it more than a litttle annoying
 
Maybe there is too much, but tastes certainly differ on reverb.
Properly done, it is not tiring, and really does make the brain perceive the audio as louder.
It's a razor thin line on music, and if you are going to be a talk station any reverb needs to be another
6-10 db lower than for music, or else it will bother MANY people.

With music, the ear accepts and expects reverb as a result of normal building acoustics, which the brain intreprets
as "that must have been loud as it's filling a large space".
When voices are at normal delivery and cadence, as in news, we come to accept echo and reverb much less easily,
so what is appropriate for a DJ and music is too much for news.
With voices at such a level the ear expects a much sooner smaller and shorter echo return indicating a smaller room.
The news doesn't need to sound as though its's being delivered in a giant hall.

On the other hand,
It didn't bother me back in the old days to hear full 'verb on the 5 minute newsbreak on Rock-n-Roll AMs.
 
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