Yeah. Go back to something like Kool or Oldies. Clear Channel just jettisoned all of their oldies stations around the country for about a three or four year period. Memphis was probably the first one to go.
For example, 102.5 in Charleston was one of the best oldies stations in the South for most of a decade. They had a great morning show (Leo Windham was on it for a while), personalities all day and great specialty shows on weekends, people who knew the music, including Kain Cameron and Bill Shannon (both of high-market quality), and very good jingles (used all the JAM packages).
They also were top 5 in ratings in town for most of this time, even approaching #1 a couple times.
Then around 2005, after they went Christmas in '04, they blew it up, and started the transition to what it is now, an AC that is exactly like what WMYI was before they switched formats.
For example, 102.5 in Charleston was one of the best oldies stations in the South for most of a decade. They had a great morning show (Leo Windham was on it for a while), personalities all day and great specialty shows on weekends, people who knew the music, including Kain Cameron and Bill Shannon (both of high-market quality), and very good jingles (used all the JAM packages).
They also were top 5 in ratings in town for most of this time, even approaching #1 a couple times.
Then around 2005, after they went Christmas in '04, they blew it up, and started the transition to what it is now, an AC that is exactly like what WMYI was before they switched formats.