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KIX

E

Elder

This board cracks me up. In the Spring 05 book, KIX had a 9.1, the first large book in a generation. A half decade after the demise of Froggy, KIX finally had a great book. This board was loaded with the obvious message. KIX succeeded because it has no competitor. Never mind that a lack of a competitor had traditionally been earning a 6 share.

The following books were Summer 5.1, Fall 6.1, and Winter 5.9 (Adults 25-54). For three books, not a word about KIX needing a competitor. This book, KIX scores an 8.4, and the unanamous conclusion is that KIX could have farted an 8 share, since it has no format competitor. If having no competitor is a license to sit back and cash checks, I've sure missed out on a lot of bonuses.

One of the reasons our morning predicessors were invited to leave in '03, is that they logged a 3.8 in AM drive....with no competitor.

Hey. It's great to be us right now. A competitor would have stung. We're all amazed every morning we wake up without someone coming after us. Back in '92, Froggy spent a fortune on the Fat Guy Dancing commercial, and never made a dent against KIX until nearly five years later. And, in my oppinion, KIX was run locally by idiots, and owned by a small company. I'm not so sure they would have made as much progress against our current PD, and...Barnstable was no Citadel.

I'll hate the day we get a competitor. But I promise you, being competitor free has rarely been enough of a force to float to the top. And playing country music, in and of itself doesn't necessarily make the dent you all seem to hope it will. I suspect the three companies that make up Memphis radio have considered that.

Elder
 
> Fat Guy Dancing commercial

You know, mercifully, that image had somehow leaked out of my brain. The space it once took up was occupied by haircuts, or Elvis, or information about bathroom cleaners. Now, thanks to you, that hideous, horrifying picture is back, burned into my brain more clearly than tatoos are burned onto Pamela Anderson's arm.

THANK YOU. THANK YOU VERY MUCH!

But, in all seriousness, I worked at Kix PT as Y&E were coming in the door (literally -- my last day was the day before they showed up; I remember the car door in Bill Jones' office). During my stay, Kix was stale, predictable, and boring. And, poorly managed.

Over the following years, the station has improved itself slowly, step-by-step. Frankly, I think it sounds better now than it has in a long, long time (except for the lack of Memphis Mark). Kix has moved upward because they are doing a pretty adequate job.

You know they are doing something right when my wife -- a Harvard-educated egghead -- warmly relates a bit Y&E did last week (something about a fake dogcatcher political ad). Too bad I didn't get to hear it.

Will a competitor impact Kix? No doubt. But, while there may be room for an attack, it'll be a tough fight. And, doubtless, it will force Kix to work even harder.

OK, enough of that...

DE
 
I don't think a second country station would beat KIX in the ratings, but they would do a lot better than several of the FMs are doing now.

My biggest complaint about KIX is that half the time I tune them in during the weekend, they are airing an auto race instead of playing music.

What can be more boring than listening to NASCAR on the radio?

I know people who actually try and listen to KFIN in Jonesboro or 92.5 out of Wynne on Sunday afternoons in order to hear some music.
 
briancraig said:
I don't think a second country station would beat KIX in the ratings, but they would do a lot better than several of the FMs are doing now.

My biggest complaint about KIX is that half the time I tune them in during the weekend, they are airing an auto race instead of playing music.

What can be more boring than listening to NASCAR on the radio?

I know people who actually try and listen to KFIN in Jonesboro or 92.5 out of Wynne on Sunday afternoons in order to hear some music.
Click to expand...

To each his own. One reason I listen to Kix is for the race each Sunday because I cannot park myself in front of the TV, but I still want to know what's going on. MRN is excellent in their presentation.
 
FM Sales said:
briancraig said:
I don't think a second country station would beat KIX in the ratings, but they would do a lot better than several of the FMs are doing now.

My biggest complaint about KIX is that half the time I tune them in during the weekend, they are airing an auto race instead of playing music.

What can be more boring than listening to NASCAR on the radio?

I know people who actually try and listen to KFIN in Jonesboro or 92.5 out of Wynne on Sunday afternoons in order to hear some music.
Click to expand...

To each his own. One reason I listen to Kix is for the race each Sunday because I cannot park myself in front of the TV, but I still want to know what's going on. MRN is excellent in their presentation.
Click to expand...


Forget what I posted. No race on Kix today. I guess they dropped it.
 
Nope...Indianapolis race is carried by a different provider than the usual MRN or PRN.
 
MisterHonesty said:
Nope...Indianapolis race is carried by a different provider than the usual MRN or PRN.
Click to expand...

I forgot that IMS owns it own radio rights to their track (Tony George ain't dumb). So they didn't make the race available to Kix? ??? Or were they asking for a steep rights fee?
 
Easy there big fella!
Not like anyone accused you of pulling an ill-timed, stupid telephone promotion or something! (wink) ;)
Hey! I recall that the first book after Froggy went away, KIX went DOWN! Ha! Ha!
As a former "Frog" I remember getting quite a kick out of that.
I guess the morning show there now has single-handedly pulled it from the depths of ratings hell.
It is doubtless better than the "Andy and Debbie-Divorce, Jesus,and Captain Pat" show... but,I've never heard it.
Don't get mad and wake me up at 3 AM again, okay? (True story)
Anyway, I digress!
This discussion has NOT been about beating Kix in the ratings. Read a little further back before you get all wound up. This has been about potential revenue and "competing" with KIX.
I simply cannot understand why someone would just hand all that potential country advertising revenue (agency AND other) over to KIX without a fight.
Obviously, while "Froggy" gave them hell (in YOUR absence, of course) in several books and on some particular shifts, ;) (wink again), the overall revenue was not enough for Entercom to stay with it.
This "Buzz" format had worked for them in other markets. It's pretty obvious to everyone (except maybe Entercom) that they would have been better off tweaking some sort of country, than to keep cramming resources into a dead format like Buzz's. Buzz is dying a SLOW death now, and eventually something WILL have to happen there. It may be after they've traded or sold it to someone or whatever, but it'll have to happen.
They may be too proud (stubborn?) to do much to it before they dump it...I dunno.
KIX would have to pull something really ignorant to lose all the years of country heritage to ANY upstart country station whether "Frog" or whatever. It could happen, I guess...but we're just discussing some competition and a splash of classic country.

A seriously confident and competent drive timer would certainly welcome some good healthy competition and realize that it actually makes you try to perform better and care more.
But, who am I to say that to you?
I'm just an old-washed up jock who decided to stay put and get a real job when I was ousted.

Now, I ain't makin' Y&E money (man, I wish)...but I sleep until about 7:30 every morning, never work a holiday or weekend, and have very little time to listen to a lot of annoying "Morning" radio.
Also, obviously, I miss radio from time to time, but fortunately, I've learned to satisfy my "jones" like this instead of getting back in and diving into a very precarious position-where my fate is not only in my hands, but can rest in hands that write down what they think are fabulous programming ideas on cocktail napkins at "executive" meetings in places like the former "****-eyed Camel".

May goodness and mercy be with all of you still fighting the fight!
Peace!
And who is going to chase this country vision? I think it's just lying there waiting to be had.
 
Wow....Congratulations Elder on being the KIX morning saviour (lol)! I am a BIG fan of your work. Please be humble and gracious in victory and defeat. I learned that lesson from your afternoon guy (Trapper John Q. Morris) at WFMS. He never got too "high" when the ratings were great...and never got too "down" when they were off. There are a lot of factors we don't control (i.e. diary placement). Indianapolis really misses Trapper John. He was a great talent and wonderful friend!
 
Humble and gracious Elder and Young are. They are truly a pleasure to work with! As are Trapper and the entire KIX crew. We have a lot of fun together (and at each other's expense ;)) Great place to work!

And Meepster....we did have a good crew at the Frog pond (well, some of the Frogs worked hard). We put a good product out and gave the old KIX crew a run for their money. But....the frog pond dried up :'(

Now, can we all hold hands and play Rodney King? Or is he in jail again?

Meep, we have to get together and break bread sometime!

DD
 
Young and Elder ARE great morning talents. I've always thought Memphis would be a fun market to work in. Are the casinos in Tunica good to radio? I would think there would be a lot more opportunities for promotions/artist interviews, etc. The only downside would be that most of the tickets would go to high-rollers. Is this perception the reality?
 
Humble or not D, he completely misunderstood the post and commenced bragging about what they had done since they've been back.
As to whether they're good or not, I'll withhold judgement because I've NEVER HEARD THEM.
I contend, and will to the end, that ratings success is a lot easier when you have no competition in your format.
As for the "Pond" drying up...I understand how that works. It turns out it was a stupid move for Entercom to make. They didn't know it at the time...and I guess no one else did either.

But, I ask, why remain stupid (not just Entercom, but anyone with ratings dogs on a good FM signal in that market), and not compete with KIX. It's simply idiotic for poorly rated stations not to take a run at the only format standing alone in that market.

Instead, they try to think of ways to re-warm the same soup you can hear all over the dial there.
I don't know Elder, so I will withhold judgement on him, but you know me, and I'll not sit back and listen to a blowhard take credit for any coincidences he had NOTHING to do with.
Our morning show at Froggy was so lame, it lost to Andy and Debby at their worst. Had Froggy had signal, and a better lead-in to the daytime..I really believe things would have been better.
You still may have never beat a heritage station like KIX; but a better morning show would certainly have been a key to more comparable ratings with them.
Again, I personally know of several times the afternoon and night show beat them..with a couple of different people on them.

I'm not hating on anyone. I've never crossed paths with either of them. When I think of them all I remember is
that stupid phone promo.

I guess I'm tryin' to say...
"I'm sorry, Deb. But, HE started it!

hahahahahaha!
Stay Cool!
 
ONESIMUS,

Casinos are good to us. Cannot complain. But, as every one on the board will tell you, WE'RE THE ONLY GAME IN TOWN ;)! Your old buddy Trapper could fill you in on that more than I, though.

Memphis has been my home (off and on) since '77. Which would make me....THREE (yeah, right!) I love this place! Our mayor is a mess! You wake up every morning and you have PLENTY of show prep, just from the politics of this place. I've lived all throughout the southeast, but Memphis is home. Great folks on this board. Don't let the bickering fool you.

As for my ole buddy MEEP....yes, you put up some great numbers at night while I was there and sounded awesome! You were as sarcastic a jock as you are on this board (if that's at all possible...lol!) But, it worked! And CF KANE sounded pretty darned good flogging the frog tunes as well. NOW THAT WAS FUN! Missed you from the board, CF!

Feel the love, MEEP!

DD
 
This city missed you, for a spell Deb. You are, and have always been a tremendous talent, and person. I was THRILLED to hear your voice on the radio again! DD doth Rock! Count me in, on the whole "bread breaking" thing! The few times I have run into Y & E, I have found them to be extraordinarily nice, and they do a really good wake up show.

In the scheme of the Old Froggy vs. Kix days, I think the imaging, and liner cards, hobbled a lot of what the station could have been. (Froggy) The folks like Meep, and CountryMomma made it as real as possible. Froggy's biggest enemy, in my opinion, was itself. If and when WOGY bested, in any way, Kix it's due in part, to folks like that, who made it happen. I was just taking notes, for future use, from the both of them. Glad I got to do that! :D

Beats any 6 year college degree in Communications, you can get anywhere! You two have always rocked, and you always will. Let's get together soon... CFKane
 
Groovy, Sister D!
Are you calling me a smart aleck!?
If so, I'm HURT!
But please to remember...I got them a few times in the AFTERNOON after you left!
CF...you're on, bro.
Let's get together in either one of our small West Tenn. towns and break that bread.
Say, while we're at it...just come on over to the crib.
I'll teach you how to fire a few rounds from my S&W 915 9MM and actually hit somethin' while doin a Jager shot! I'll even let you shoot the little snub nose .38 while you're here.
When we get good and drunk...we'll hit the Country Club and play a few holes.
(I"M drivin' the cart!) ;D
 
Fire arms and alcohol....Paul, you haven't changed a BIT! LOL!!! And don't you ever!!

Brother Kane, thanks for the props. You are too kind. Hugs too you and yours. You'll have to ask your overnight chick about our Blue Plate rendez vous. We've been known to break bread there a time or two. You are always welcome to join! Think we're due another breakfast....

DD
 
That does sound good, though Meep, I am not much of a golfer. But shooting stuff, that's "good times"! DD, I would love to join in on some breakfast. Blue Plate's awesome, as it is. We definitely need to do that, and soon. Take care, and stay in touch. Meep, I got some much needed time off coming up. Maybe we can shoot stuff? CFKane
 
Well, I have to jump in on the mutual admiration society, and mutually admire all you folks.

Mr. Kane knows I am a staunch admirer of his skills and work ethic, of course D Momma is just ridiculously talented, and Meep knows I'd take a bullet (well, a paintball) for him.

Speaking of which, Deb, I came across an old, old aircheck of ours the other day, and couldn't stop laughing.

"Keep your eyes on the road and your hands on the wheel!"

"Yeah, I had a girlfriend back in high school who used to say the same thing to me..."
 
Where to begin about the problems with Froggy?

Poor signal; A really lame morning show that couldn't even produce enough bits for a best of show so they resorted to a countdown show on the weekends; A PD that wasn't allowed to do anything by the OM since the OM was convinced that programming the station just like the AC station was a good idea; A PD that had no PD experience or knowledge (Splash not Forest); Bad imaging and liners (the wording not the execution by the talent); A fat guy dancing in a frog shirt; That awful yellow color on the logo, shirts, vans, etc.

Having said all of that the Frog did a good job poking at the sleeping station known as KIX

KIX had their own awful show with Andy and Debbie; Y&E have not been an improvement either run at the station (two self absorbed guys who are convinced that their syndication failure was not their fault); The Frog had good talent in Meep, Mama, whatever Chris Wade's frog name was, Rhonda, etc. (even Leaping Larry)

The Frog was destined to fail due to lack of corporate money for promotion and a programming and sales staff unaware of the needs of the audience
 
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