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KIXI is a brand new bag

A

airwaver

Guest
Wow! We're hit with a double-whammy here:No more 'Today's KATIE' ...and now, no more Seattle's local KIXI!Main Q: Did Bob Liddle really know about this AHEAD of time? ummmmmmmWonder where all the former jocks will go next? - and what about French's 'Imagination Theatre'?..and what's to become of AM-880's 3000+ tunes music library?...I can't see Morton going BACK to radio really....think that's it for Mister Mortini.
 
"Main Q: Did Bob Liddle really know about this AHEAD of time? ummmmmmm"Airwaver...they say in showbiz, timing is everything, Bob has always had perfect timing!I-Theatre stays put.I bet Jack's had enough, but god, I'll miss him. He's one of a kind and will be missed.The jocks, Jim & Jim, Brooks, Murphy and Morton were tops and among the last of real communicators. They'll land somewhere. Radio and even the HD channels are going to need something more than an endless stream of tunes delivered by liner card reading "jocks". The sooner local radio realizes this the better. Else iPods and Xm, Sirius will kill them for good!
 
Love the new format! Satellite is welcome this time, since it is not even a pebble's throw from how KIXI did things before with a computer running everything. Few should be shocked.
 
e-menace said:
Love the new format! Satellite is welcome this time, since it is not even a pebble's throw from how KIXI did things before with a computer running everything. Few should be shocked.
Click to expand...
Apparently more than a "few" have been shocked. The KIXI switchboard has been swamped with irate calls (well into the hundreds) and PI/Times note receiving a healthy number of upset e-mails/calls regarding KIXI flip. It's not about the music either. If Sandusky management thought they could flip on the satellite switch and listeners would hardly notice, they were sadly mistaken. Certainly KIXI's music was important, but it was the personalities that were the glue that made it work. The switchboard calls are about the jox, not the music. It was among the last of the great local stations. The music may have been grandpa's, but the station was really in touch with the market. Out on the street as much as any of the A/C's in town!Marc Kaye's line about KIXI being "stagnant" just doesn't ring true. They haven't spent dollar one on promoting that station in years. Of course the numbers have been stagnant. It's the same story in many markets. The FM's are first to feed at the marketing trough, the AMs get the left overs. Sad but true.
 
I don't feel too sorry for the listener, and here's why. If it were 20 years ago, they'd be righteous to be furious, being that few options were had that long ago. Today you have internet, satellite, ipod, etc. And that bridges me to point #2.Point 2, it is biz as usual to flip formats like hamburgers in hell these days, especially on basement ratings stations like KIXI. Everyone "in" the biz knows this is fact and listeners commonly take a WAY back seat to spin, ratings-speak (translation; "no matter what our station does, we are #1, everything is fine, etc, blah blah) and that is the sad news d'jour!
 
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