Considering the fact I have heard KJR-AM's sports lineup more than once in the evenings/overnights on 104.9 in the past few months, I am of the opinion 104.9 will become sports KJR-FM...much better use of that southern signal that rimshots Seattle.
It is also my opinion 95.7 will simply pick up the Brew's Premium Choice active rock format and rebadge it on a full-market signal with a local-ish name to provide some "flair".
So, if you like the Brew now, you'll love 95-7 when it "takes off". If you like the sports programming on KJR-AM, you'll love the new 104-9 in glorious mono!
Makes good financial sense as well to the bean counters...no need to pay a local one-market morning guy six figures, or hire much of a programming staff, for that matter. Premium Choice active rock on 95.7 can at least play in the same league as KISW at a fraction of the cost...something 104.9 just couldn't do!
Radio-X