• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KJKK-FM 100.3 JACK FM

Give us a little more context. Is it ratings? They're pretty consistent. About what you'd expect against an all-Christmas station. Something you've heard? A gut feeling?
 
KJKK had some drops in key demos, but the KPLX drops were worse. I think KPLX dropped from #3 to #10 18-34, tie with KJKK.

KPLX needs a refresh. Just playing 90s songs isn't going to be enough long term.
 
It's a book skewed by significant seasonal listening shifts (read: big but temporary influx of listening to 102.1).

Stations that saw significant dips have no reason to worry just yet. Really, the just released book plus the upcoming holiday book are of low utility to any station that does not feature Christmas music.
 
MarkW said:
Really, the just released book plus the upcoming holiday book are of low utility to any station that does not feature Christmas music.
Click to expand...
And advertisers factor that into their ad buying decisions... since usually they average multiple ratings books to make them.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom