Actually Daniel Boone, people do listen to radio because they like what the station does. Generally speaking, they don't decide based on the size of the coverage area. KJOI was a LPFM station limited to 100 watts at 30 meters. All LPFMs are limited to a few miles from their tower, all 2,500 of them. Translators are generally not much better. The average translator is getting out about double the distance.
A few LPFMs do well. Most are part of a larger organization that can fund the station. Most LPFMs generate less than $5,000 a year. Some LPFMs are fully funded at $2,500-$3,000 a year (obviously on their own tower).
Most LPFMs run by groups created to run LPFMs, such as this one, generally learn the station is tied to all you do 24/7/365. The big mistake people make on funding is stopping when you cover current bills. Underwriters quit, etc. You have to have a cushion especially for emergencies. I've seen LPFMs cease for this very reason. More common is the radio station becomes your ball and chain after a few years and you decide life was easier without the station. You claim financial and turn in the license.