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KJR-FM FLIPS TO OLDIES 95-7!
- Thread starter radiobootie
- Start date
The Oldies are back in Seattle!
I invite you to check out Oldies 95.7, playing continuous `60s and `70s hits. We're playing your favorite artists of all time like the Beatles, the Beach Boys and Elton John.
We're also playing Marvin Gaye, the Supremes, Tommy James and the Shondells, the Eagles and Chicago. It's Motown Soul and Great Rock 'n Roll, designed to pick you up and get you singing along.
And not only are we playing great music, we want to help you pay off your holiday bills! Starting January 3rd, we will have several chances each day for you to win $1,000!
Here's how to win: Listen near the top of the hour each weekday between 7 a.m. and 4 p.m. When we tell you to call, be the 20th nationwide caller to 1-877-565-WINS (1-877-565-9467) to win your $1,000.
We also have a bonus chance for you to win on our web site. Enter now.
And thanks for listening to Seattle's home for `60s and `70s hits, Oldies 95.7.
--------------------------------------------------------------------------------
Thanks for listening!
Heidi May
Oldies 95.7
1-866-901-9595
I invite you to check out Oldies 95.7, playing continuous `60s and `70s hits. We're playing your favorite artists of all time like the Beatles, the Beach Boys and Elton John.
We're also playing Marvin Gaye, the Supremes, Tommy James and the Shondells, the Eagles and Chicago. It's Motown Soul and Great Rock 'n Roll, designed to pick you up and get you singing along.
And not only are we playing great music, we want to help you pay off your holiday bills! Starting January 3rd, we will have several chances each day for you to win $1,000!
Here's how to win: Listen near the top of the hour each weekday between 7 a.m. and 4 p.m. When we tell you to call, be the 20th nationwide caller to 1-877-565-WINS (1-877-565-9467) to win your $1,000.
We also have a bonus chance for you to win on our web site. Enter now.
And thanks for listening to Seattle's home for `60s and `70s hits, Oldies 95.7.
--------------------------------------------------------------------------------
Thanks for listening!
Heidi May
Oldies 95.7
1-866-901-9595
This feels like we're back in about '87. KVI was doing oldies...then KJR(AM) decided to tweak, KZOK leaned more mainstream, and KBSG launched. Even ALMOST LIVE at the time was making jokes about every station in Seattle doing 60's & 70's hits.
Curious to hear what KJR-F sounds like in about a month...when all the "settling" has occurred in their start-up. Meanwhile...KMCQ is a cool treasure (while it lasts). I love their "theme" sweeps, where they do small sets of similar genre songs..do a transition song..and into a different genre sweep.
And before everyone gets panties in a wad for "commenting about a fake station" ... the bottom line is there is audio produced by the call letters and it clearly has SOME thought behind the sequence (completely separate from whatever the BUSINESS plan is). I give kudos to the person dedicated enough to dig deep and program some interesting sets. I hope it never sells so they don't feel the pressure to live & die by the "researched" philosophies. Until then ... we benefit from what they are doing.
....and let the chastising begin.
Curious to hear what KJR-F sounds like in about a month...when all the "settling" has occurred in their start-up. Meanwhile...KMCQ is a cool treasure (while it lasts). I love their "theme" sweeps, where they do small sets of similar genre songs..do a transition song..and into a different genre sweep.
And before everyone gets panties in a wad for "commenting about a fake station" ... the bottom line is there is audio produced by the call letters and it clearly has SOME thought behind the sequence (completely separate from whatever the BUSINESS plan is). I give kudos to the person dedicated enough to dig deep and program some interesting sets. I hope it never sells so they don't feel the pressure to live & die by the "researched" philosophies. Until then ... we benefit from what they are doing.
....and let the chastising begin.
A question for the armchair QB's ... would YOU "bury" the KJR identity when the station is oldies? Arguments to be made either way ... but in every other market where a station has 60's/70's heritage they USE it in the identity as an additional tool to reconnect with the target demo. I sure would have done that in this case...I only hear calls in the Legal ID. No reason, in my mind, not to keep using the KJR identity when simply shifting from classic rock to 60's/70's pop.
Wow...history DOES repeat. Wasn't KJR-FM once "The Greatest Hits of the '60s and '70s" (yet filled with a lot of '80s hits such as the almost '90s "The End Of The Innocence" Don Henley - from 1989?)
And was it that long ago during the argument over KBSG's demise back in 2008 that we were told nobody wanted to program to those "aging demos"?......
In the end, it's still KJR-FM, but without the classic rock.
Makes me wonder what KVI's next move will be......
And was it that long ago during the argument over KBSG's demise back in 2008 that we were told nobody wanted to program to those "aging demos"?......
In the end, it's still KJR-FM, but without the classic rock.
Makes me wonder what KVI's next move will be......
I'd say losing the KJR identity is because they believe focusing on calling the station OLDIES 95-7 will start to give it some clarity. Probably hoping to replicate the success of their sister station in Portland, KLTH, which also goes under the OLDIES moniker and has performed pretty well, including 25-54, where KJR has not done well recently. KJR launched well into the PPM era, but has fallen back quite a bit over the last year. While it's overall 6+ has been strong, it's sales demos have dwindled. Many major market classic hits/oldies stations are doing something closer to this newly installed variation of oldies than the more 70's classic hit/classic rock light that KJR was focused on.
It's too bad, because Jay Kelly had plenty of experience and success doing this more standard variation of "oldies", so this was well within his wheel house. Not there is likely much chance that KVI will gain much traction, this clearly, I think, mutes any hole they hoped to fill on 570. So, who wants to be the OM of Clear Channel Seattle and PD of OLDIES 95-7. Let the speculation begin.
Don't guess we'll ever kill these 60-70's.I played them when they were new.I thought most of the oldies stations dropped that moniker in favor of classic hits later 60;s 70;s and some 80's.Research showed the older demo did not like the reference "Oldies".Now it's an about face.Pulling good 25-54 demos with 60's and 70's would present a challenge it seems..Now 35-54 i could better understand..Very interesting,may be time to break out that killer oldies jingle package again..
K
KentMcN
Guest
WOW!!!!!!!!!! I am very happy about the change they made and very surprised.It does sound they are doing what CC did with oldies 106.7 in Portland there. KMCQ won't be around much so this will help me get over the loss of KBSG. I am glad that Heidi May and Randy Lundquist are still there,they are a perfect fit for this station,they are both the finest personalities for oldies radio. I remember Heidi from KVI and I am happy she is still a joy to listen. Good luck with this station and thank you to people that decided to bring KJR the way it should be!!!!!
Hoo boy, here we go again. The worst kept "format change" secret in recent memory. And now, another 12 pages of expert analysis and rehashing of the same ideas that were discussed ad nauseam in the many other KJR threads.
Here's the Cliff Notes version of what will happen:
KVI will be a non-factor and KJR-FM will gain some female listeners but otherwise will be mostly flat.
But don't let me stop you from continuing your expert analysis on this "breaking news"!
Here's the Cliff Notes version of what will happen:
KVI will be a non-factor and KJR-FM will gain some female listeners but otherwise will be mostly flat.
But don't let me stop you from continuing your expert analysis on this "breaking news"!
SRP's Cliff notes are right on!
We now have three Oldies stations, where there were none two years ago. We now have no 70's-80's station. At one point Seattle had two or three of these. (KJR. Movin, Beat, Point et al) One would think a Brew format or a Classic Hits will pop up in Seattle next. 70's/80's Classic Hits is the missing format in the market that is pretty full of everything else.
We now have three Oldies stations, where there were none two years ago. We now have no 70's-80's station. At one point Seattle had two or three of these. (KJR. Movin, Beat, Point et al) One would think a Brew format or a Classic Hits will pop up in Seattle next. 70's/80's Classic Hits is the missing format in the market that is pretty full of everything else.
isnt "the jack" to be considered a station that tackles the 70's and 80's hits for seattle? im in the blind, rarely listen to much know here.........
As posted in an earlier thread, what they're doing in Seattle makes sense, but as other stations who have called themselves "oldies" have found out, being an oldies station is double-edged sword. In focus groups, many listeners over 40 don't like to think of themselves as being 'old', to the point in the past where listeners wouldn't fill out a diary which included an oldies format entry. At least now PPM will identify them as listening, whether their modesty will allow them to admit it or not.
I suspect the change came down from H.Q. with the promise of lower expense and no decrease in share. Hopefully they'll use some of those expense savings to buy a good amount of TV and promotions because that is the only way oldies stations gain traction.
I suspect the change came down from H.Q. with the promise of lower expense and no decrease in share. Hopefully they'll use some of those expense savings to buy a good amount of TV and promotions because that is the only way oldies stations gain traction.
I tuned in this morning and heard Journey. Not sure that's an "oldie." This is essentially KJR-FM with a new name and a song from the 60s thrown in every once in a while. It's not an uptempo oldies format like those that have proven successful.
Bongwater said:
The pure definition of an oldies station is really vague nowadays; but judging by the song log for KJR FM on yes.com that I saw yesterday, if they keep this up they're going to get a lot of new listeners, for example here's their first hour of music, from another website:
Kool & The Gang – Jungle Boogie
Aretha Franklin – Until You Come Back To Me
Mac Davis – One Hell Of A Woman
Elton John – Bennie And The Jets
Ray Stevens – The Streak
MFSB – The Sound Of Philadelphia
Grand Funk – The Loco-Motion
The Jackson 5 – Dancing Machine
Redbone – Come And Get Your Love
The Love Unlimited Orchestra – Love’s Theme
Terry Jacks – Seasons In The Sun
Stevie Wonder – You Haven’t Done Nothin’
Barbra Streisand – The Way We Were
In that first hour I counted 8 songs that KJR FM would have never played under their old format; maybe this will be good for them, because I can say without a doubt that if they keep up that kind of a playlist i will listen to them more often.
Scoobyfan1 said:
Is this right? Every one of those songs is from 1974. Did they really launch with a full hour of music from a single year?
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