TexasTom said:LITTLEBOYBLUE said:Bongwater said:96.5 over the last 30 years has been KYYX (AC), KYYX (Alternative), KKMI (Gold AC), KQKT (AC), KXRX (AOR), KYCW (Country), KYPT ('80s), KRQI (Alternative), KJAQ (Variety Hits)
...and KYAC-FM before that
Yes. I remember when they flipped from a soul music format as KYAC to automated Top 40 as KYYX.
So far as I'm aware, KYYX was never AC, though...it was some variant of Top 40 from 1976 until at least the middle of 1981. At that point, "The New 93" was fully launched as a Top 40 station and pretty much blew KYYX out of the water, which triggered their shift over to new wave/alternative.
Why I call KYYX "AC" is because disco was never as huge on KYYX as it was on KJR and KVI-FM/early KPLZ. When disco blew up, so did KJR and KPLZ, which both switched to full blown AC. KYYX seemed to get out relatively unscathed because disco never seemed to be the core of it's format.
KYYX also played more Christopher Cross, Karla Bonoff ("Personally"), Hall & Oates than I can recall hearing on KUBE in the early '80s. Not quite as much as KPLZ at that same time, but they were pretty AC leaning for a CHR (of course, this might have also been the fallout from the disco bust - Christopher Cross was actually played on CHR radio at that time.)
The night playlist tended to be more rockin' (they also simulcasted nightly on KXA 770 for about a year prior to their switch to New Wave. Once the New Wave format took hold, the KXA simulcasts ended.)
KUBE had the advantage of BIG and VERY EFFECTIVE promotion. And a pretty solid mainstream CHR format. This was what people were looking for. And KUBE delivered.