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KJUL Swan Song
- Thread starter lfuss
- Start date
> The just-released Arbitron numbers show KJUL jumping from a
> 4.4 to a 5.7, up to #3 in the market. This was based on
> surveys before the format change. What a bunch of rocket
> scientists!
However, in 25-54, it was 17th, tied with KBAD. It was over years ago for this one.
> 4.4 to a 5.7, up to #3 in the market. This was based on
> surveys before the format change. What a bunch of rocket
> scientists!
However, in 25-54, it was 17th, tied with KBAD. It was over years ago for this one.
> It was over years ago for this one.
There are plenty of people who would dispute that position. I've never seen a radio station format change generate so many Letters to the Editor, pickets in front of the radio station, and protest rallies at a local park. If highly paid jocks and overhead was a factor, why not just switch back to WW1? That's what put the station on the map in the first place.
LF
There are plenty of people who would dispute that position. I've never seen a radio station format change generate so many Letters to the Editor, pickets in front of the radio station, and protest rallies at a local park. If highly paid jocks and overhead was a factor, why not just switch back to WW1? That's what put the station on the map in the first place.
LF
> > It was over years ago for this one.
>
> There are plenty of people who would dispute that position.
> I've never seen a radio station format change generate so
> many Letters to the Editor, pickets in front of the radio
> station, and protest rallies at a local park. If highly paid
> jocks and overhead was a factor, why not just switch back to
> WW1? That's what put the station on the map in the first
> place.
Vegas has become a transactional radio market. Most decent rate buys are based on ratings and demos. KJUL did not have a demo that most of the transactional business is after. Their choice was to go after local direct, at low rates, or find a format that would get them demos that get a decent rate and have demand. The station had less than a share in 25-54.
It's sort of like WDUV in Tampa, only older. WDUV is #1 quite consistently, but around #15 or 16 in billing.
>
> There are plenty of people who would dispute that position.
> I've never seen a radio station format change generate so
> many Letters to the Editor, pickets in front of the radio
> station, and protest rallies at a local park. If highly paid
> jocks and overhead was a factor, why not just switch back to
> WW1? That's what put the station on the map in the first
> place.
Vegas has become a transactional radio market. Most decent rate buys are based on ratings and demos. KJUL did not have a demo that most of the transactional business is after. Their choice was to go after local direct, at low rates, or find a format that would get them demos that get a decent rate and have demand. The station had less than a share in 25-54.
It's sort of like WDUV in Tampa, only older. WDUV is #1 quite consistently, but around #15 or 16 in billing.
> > It's sort of like WDUV in Tampa, only older. WDUV is #1
> > quite consistently, but around #15 or 16 in billing.
>
> You don't have to be #1 in billing to make money. The key
> is overhead. And Adult Standards is typically a low
> overheard format.
However, most are not making a decent return on investment.
Besides that, the KJUL revenue was declining fairly significantly each year, while market revenues were, literally, exploding. Revenue was down about 20% vs. 2000, while the market is up over 25% in the same period. the gap is a horrible 45%... and I doubt they were making even 8% on capital.
> > quite consistently, but around #15 or 16 in billing.
>
> You don't have to be #1 in billing to make money. The key
> is overhead. And Adult Standards is typically a low
> overheard format.
However, most are not making a decent return on investment.
Besides that, the KJUL revenue was declining fairly significantly each year, while market revenues were, literally, exploding. Revenue was down about 20% vs. 2000, while the market is up over 25% in the same period. the gap is a horrible 45%... and I doubt they were making even 8% on capital.
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