KJUL - The Little Engine That Could

[davideduardo]

Please let me know your sources.

It comes from the most reputable and respected source of station data in the US, who takes MK data or similar and uses input from market managters to parse difficult to segregate cluster revenue.

The two stations reportedly did about $1.3 million in revenue in 2007; for 2008 it is likely to be around $1.2 million.

 

[davideduardo]

Fact of the matter is listen to the damn station Eduardo.

This is a discussion of sales; all I need to do is bring up Maximiser or X-Trends and look at the demos. The station is not even in the top 25 in any of the sales demos.

The entire morning show is sponsored by the South Point Hotel Casino and Spa.

That must mean they can't sell any spots.

We are not talking a couple of sponsorships throughout morning drive.

On a significant station, they could not afford such a show. And a single sponsorship on a single station is not good advertising; spot on various stations would be more effective... unless the sponsorship is so cheap as to be a "deal you can't refuse."

No advertiser wants seniors?

No significant ones.

I know a few of you are unemployed on this board so just watch television during the day and tell me who the ads are catered to from 10am til 5pm?

Generally, they are targeted to moms who work in the home, shift workers who do not watch in prime time, people who work at home, people who have unusual off days, and lots of others besides seniors.

David Eduardo you have your head so far up your ass its incredible.

It is not my fault the station will bill around $500 k this year; the average McDonalds grosses around $1 million.

Thank god you are not in this business or we would all be in more trouble than what we already are.

How did you reach that absurd and untrue conclusion?

Doing everything by the book or acting verbatim as to what some assclown wrote in FMQB.

I have not looked at FMQB since around 1972 when I did CHR... but I liked Hamilton and Gavin better.

Fact of the matter is there's a niche for every demographic.

No, every demographic represents a niche. So do many psychographics. Age and lifestyle are what determines the appeal of any radio format... or TV show... or magazine.

So stop with what R&R said.

What is wrong with R&R? It's a reasonably good source of industry news. But not a bible of radio programming techniques.

12+ is a huge number!

That makes no sense.

Think about what they have accomplished with that signal and instead of bashing hold them up on your shoulders and shout to the lord!!!!

It's a small station with low billing and an undesirable demo. I'm, if anything, "bashing" those who think this is viable format today.

 

[davideduardo]

I guess you'd have to ask the owners to open their books to prove how senile they really are. I don't see that coming about very soon. We'll just have to agree to disagree on this David. You have a bottom line view and that's okay, you have every right to see it that way. I have over fifty years of love invested in the business and more than likely won't change my perspective. I don't think the Gentry's are 'geezers', nor do I see them as 'senile'. Scott sure doesn't sound like it in the mornings, neither does Duke. And I certainly am neither (unless you view anyone over 60 as such). They've been doing what they're doing for around three years now and seem content to continue. I also don't think postings on a discussion board will sway their business decisions one way or the other. They're surely giving some of us a pleasant listening experience. I'm just happy to have a radio station around that appears to be run by people who have as much love for radio as I do. If that puts me in the minority then so be it. But then again, maybe I just don't have enough experience in this business to know any better. Thanks for the little sparring session. For a while there, I thought I might be getting senile.

Perhaps, after your alleged 50 years in radio, you should take a reading comprehension course. I did not say anything about he age or mental state of the owners of KJUL; I said, based on Arbitron data, that the AUDIENCE ranges from the geezer demos to death.

64% of the KJUL audience is over 65.

 

[kgbsamfm]

David:

During the course of this discussion, I don't believe at any point I showed or demonstrated any disrespect toward you at all. I simply don't agree with you. Your statement about my "alleged" 50 years in this business indicates you do not believe my statement about my experience in the business. I don't have to justify my career here as my resume speaks for itself. It's clear you have no respect for anyone who disagrees with you, especially those of us that don't fall into your demographic preferences. You live in a world of numbers and stats, and that's fine if that makes you happy. But it does not give you the right to denigrate or otherwise question my credentials. It's also clear that you are successful in your career and anyone with any class at all would congratulate you on that achievement, as do I. So, in closing, I wish you continued success in your future endeavors and the best of this holiday season. By the way, spellcheck is your friend. That is the end of my participation in this discussion, as I don't know everything. Fire away if it gets you off.

 

[davideduardo]

David:

During the course of this discussion, I don't believe at any point I showed or demonstrated any disrespect toward you at all. I simply don't agree with you. Your statement about my "alleged" 50 years in this business indicates you do not believe my statement about my experience in the business. I don't have to justify my career here as my resume speaks for itself.

I'm sorry if you took offense; it is sometimes hard to tell the real folks from the wannabees and imposters and I was unduely harsh in my comment.

It's clear you have no respect for anyone who disagrees with you, especially those of us that don't fall into your demographic preferences.

I don't have any "demographic preferneces" and am not even sure what that means. However, agency advertisers and many larger direct accounts know that there is a poor ROI on advertising to 55-plusses for most goods and services. That's not a preference, just a reality.

You live in a world of numbers and stats, and that's fine if that makes you happy.

Actually, I live in a world of very talent driven radio. But one of our tools is statistics, and for agency accounts, stats are pretty much the only metric used.

But it does not give you the right to denigrate or otherwise question my credentials.

Some of your statements seemed so un-radio that they cast doubt on your knowledge of the business. And still do.

. By the way, spellcheck is your friend.

My spellcheck is set in another language, as English is not my dominant tongue... most folks agree that spelling and typing (you actually are confusing spelling with typing) on this kind of board are secondary to the message.

 

[billalm]

The bottom line here is that KJUL is not a "major" player when it comes to sales or ratings due to the inferior signal. I don't think they should be compared to the bigger clusters in Las Vegas and I would hope everyone here agrees on that. HOWEVER, they have apparently found an audience (even if it's a demo that's not typically desireable) and (whether it be one major sponsor for 4 hours or low cost spots) they DO HAVE advertising. In today's times I'd much rather be rooting for and supporting a station like KJUL than some of the other BS that passes for "good" commercial radio today. I say good for them and I hope they're able to continue to make it work.

 

[searadiofreak]

I had the opportunity to listen to KJUL on New Year's Day and again on January 2nd. I am a 40-something male who absolutely loved this radio station. I grew up with 70's pop and then disco. Call me atypical, but this station stands out to me like few do on the dial. There is something about driving into Vegas (in my case from the north on I-15) and seeing the distant city with Frank or Dean on the radio. Absolutely the perfect match of sound, sense, and feel. It's what radio can and should be.

 

[jvparent]

And their stream is a terrific listen, particularly in NoCal where we have no station of that type format. Simple, basic, one-to-one communication...and good music.

Folks, let's not bury the "little guy" with all this talk about undesirable demos, revenue and such. Remember --once upon a time, not so long ago, EVERY radio station in this country was the "little guy." It's only when they get sucked up into a cluster; stripped of their character; and relegated to being nothing more than a line item on a balance sheet that modern radio management seems to notice...when it does. KJUL is what is still good about radio. Good on 'em!

 

[jerry0612]

Let me echo jvparent's stream comment...it's awesome! I just purchased a GRACE Wireless Internet Radio from Best Buy...and am enjoying KJUL-FM's stream throughout my wireless speaker system in my Glendale (west Valley of Phoenix) home. Hang in there KJUL! You've got a lot more listeners than you might think. Oh...I'm one of those 50+ listners...who grew up on Classic Rock and Roll (still do), who I guess advertisers aren't intrerested in...hmmm...let's see, I just bought a wirelss internet radio from Best Buy, and recently bought a wirless speaker system for my home from Brookstone ;D

 

[MusicMaestro]

I had the opportunity to listen to KJUL on New Year's Day and again on January 2nd. I am a 40-something male who absolutely loved this radio station. I grew up with 70's pop and then disco. Call me atypical, but this station stands out to me like few do on the dial. There is something about driving into Vegas (in my case from the north on I-15) and seeing the distant city with Frank or Dean on the radio. Absolutely the perfect match of sound, sense, and feel. It's what radio can and should be.

Dittos to that! I am a 50-something radio fan, & I LOVE KJUL! we need more stations like that, not less--& remember this, critics of that format: we ALL are getting older, & I will be willing to bet you a dollar to a donut, that as YOU age, you WON'T be listening to hip-hop/rap, "alternative" or heavy metal when you are in YOUR late 40's, 50's, or beyond! ;D

P.S.-- I listen to AC, Smooth Jazz & Hot AC stations as my mood dictates, so I keep current on what's happening in music, & there are very few current artists that will be around for the same length of time as many of their predecessors were able to be. Current music radio is TOO fragmented/consultant heavy to allow it.

 

[Jay F]

I can relate MusicMaestro, I do love KJUL myself. I love the timeless music they play from when our culture was civilized. I love MOR from artists like Andy Williams, Perry Como, Herb Alpert, The Carpenters etc. I fully appreciate how rare and unusual it is for radio to play this wonderful music in 2009. Even if their demos aren't advertising friendly, I still get a kick out of seeing KUL beat so many general market stations 12+ with FAR superior signals.

Just like you MusicMaestro, I keep current with music. There is music I like on every station, plus I find new bands I like on You Tube. I'm probably more extreme than you because I also enjoy young targeted music. I am a big Rihanna fan, there is a new alternative song I love "Sex on Fire" by Kings of Leon, I like rap like "Pop Champaign" and there is a new singer I think very highly of named Demi Lovato. If the average Perry Como fan is in their 80s and lives in a nursing home, the average Demi Lovato fan is a girl in grade or middle school, that's what a wide range of music I like. Still, MusicMaestro you are right, I would be surprised if current music stands the test of time in 40 years from now the way KJULs timeless music does today.