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KKBQ PD Leaves Radio

T

TheBigA

KKBQ PD Johnny Chiang announced today he is leaving radio in order to become VP of Promotion for a new record label started by Rascal Flatts bassist Jay DeMarcus:

radioink.com

Johnny Chiang Exiting Radio - Radio Ink

Cox Media Group has announced that after 31 years in radio, 29 years with Cox, and 21 years at CMG's Houston cluster, Johnny Chiang will be joining Jay DeMarcus of Rascal Flatts to create Red Street Records, a new country music record label.
radioink.com radioink.com
 
Let me correct: The New 93Q was the New 93Q when I arrived in Houston in July 1993. I believe we are somewhere around 29 years or longer given I do not know when KKBQ went from the soft country to 93Q Country.
 
b-turner said:
Let me correct: The New 93Q was the New 93Q when I arrived in Houston in July 1993. I believe we are somewhere around 29 years or longer given I do not know when KKBQ went from the soft country to 93Q Country.
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That seems pretty New to me
 
It was 93Q in the Q Zoo CHR days...it went country in late 80s or 90...not exactly sure but it's been the New 93Q Country since then..its been rode hard and long
 
ContinuousWave said:
It was 93Q in the Q Zoo CHR days...it went country in late 80s or 90...not exactly sure but it's been the New 93Q Country since then..its been rode hard and long
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KKBQ went Country in the Fall of 1991 when it flipped to "92.9 Easy Country", an ill-fated format that lasted only a year. The flip to "93Q Country" came in 1992. When Cox took over, the name morphed to "The New 93Q".
 
ContinuousWave said:
I mean how long can you call a station the new 93Q when it's been "the new" for the last 20 years?
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"New" can apply to the ongoing fact that they play the newest country songs and hits. With that in mind, the term is generally perceived as positive and can be used ... always.
 
yragha said:
Yep. This is the reason that Kreischen gave me when I asked awhile back.
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It still doesn't make any sense.

Just because my 20 year old oven can bake new bread, lasagna, and cookies doesn't mean I can call the oven "new". Furthermore, KKBQ isn't exclusively paying new music.

But then again, if the marketing is working for them, then who cares? If it bugs you enough, find an alternative.
 
BamaTX said:
It still doesn't make any sense.

Just because my 20 year old oven can bake new bread, lasagna, and cookies doesn't mean I can call the oven "new". Furthermore, KKBQ isn't exclusively paying new music.
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Your oven does not add new parts every week, have updated instructions daily, etc. It is stagnant.

A radio station is, in fact, "new" every day. That's why the term can be used as long as the station wants to.

I saw a station in LA that used the "new" term for over a decade fall in ratings when it dropped the term. There was no reason to do it, and changing only hurt.
 
DavidEduardo said:
Your oven does not add new parts every week, have updated instructions daily, etc. It is stagnant.
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It is when I'm baking a new recipes.
DavidEduardo said:
A radio station is, in fact, "new" every day. That's why the term can be used as long as the station wants to.
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Your argument would hold water if KKBQ exclusively played new songs every time.

But they don't do that. They'll regularly throw in songs that are over a decade old from time to time. That's not "new".
 
BamaTX said:
It is when I'm baking a new recipes.
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That is the equivalent of a listener getting a new device to listen to your station. The Microwave is stagnant.
BamaTX said:
Your argument would hold water if KKBQ exclusively played new songs every time.
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It has "new" programming every day. Different music segues, different ads, different traffic reports, different DJ comments. And they add and remove songs on an ongoing basis.
BamaTX said:
But they don't do that. They'll regularly throw in songs that are over a decade old from time to time. That's not "new".
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But the mix is, the presentation is, the sweeps are, promotions are, and clients change their ads every day. So the station is "new" every time a listener arrives.

On one station, I had jingles that, roughly translated, said, "every day is new on 11-Q" because that is the truth about radio station. And not about microwave ovens.
 
BamaTX said:
But they don't do that. They'll regularly throw in songs that are over a decade old from time to time. That's not "new".
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But for the most part, they are a currents/recurrent radio station. In the country format, it only takes 3 years for a song to be considered "Gold."
 
In my Marketing classes in Kollege, the term "New" was taught to be used for no more than a year.

If you are saying "new" in your imaging more than a year later, you need to freshen things up a bit....
 
MRBIboredop said:
In my Marketing classes in Kollege, the term "New" was taught to be used for no more than a year.
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In my Broadcast Management class in college, I did a final paper about the marketing plan for a theoretical new radio station. It got a low grade. I implemented it a year later as General Manager in a 30-station market and in 3 months was #1 in 18-49 women, #2 overall.

There are "kollege" teachers who lack practical experience.
MRBIboredop said:
If you are saying "new" in your imaging more than a year later, you need to freshen things up a bit....
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I was associated with an LA station called "New 101.9" and it was a market leader for over a decade until someone changed the name. It fell out of the top 10.

It claimed "new" as it always played the new songs, had new bits in the personality morning and PM shows, had new concerts and contests.

The first station I owned had a jingle that said, "Channel 57... always new". Always #1 as well.
 
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Here's an update: After just 6 months in the record business, Johnny Chiang takes a new job at Pandora, according to Country Aircheck:

Red Street Country VP/Radio Promotions & Artist Development Johnny Chiang will join Pandora July 25 in the newly created position of Sr. Dir./Country Programming, reporting to VP/Programming Kevin Stapleford.
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Surprised he didn't take the now-open job of country director at Sirius, since that job is also open. However, that might require him to move to Nashville, while he will do the Pandora job from Houston.
 
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