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kkla?

M

musicfan101

Guest
Hey guys, I have always been wondering what has been keeping KKLA on the air? Their ratings are so low and they seem to still be on the air regardless. If 97.1 went off the air, how is this surviving? Have the owners of this station considered some flipping? In no way am I trying to belittle the talent on this station, I am just curious.
 
musicfan101 said:
Hey guys, I have always been wondering what has been keeping KKLA on the air? Their ratings are so low and they seem to still be on the air regardless. If 97.1 went off the air, how is this surviving? Have the owners of this station considered some flipping? In no way am I trying to belittle the talent on this station, I am just curious.
Click to expand...

Here's how KKLA survives:

They broker out their signal to preachers who in turn say.."Please give us money to stay on the air and keep this ministry alive". Then little old ladies spend a chuck of their Social Security check to support the individual ministry who then pays a large sum to KKLA/ Salem.

KKLA...Low overhead. Brokered programming sold...The station appears as a ministry. It makes a ton of money and when the economy is good, the share holders make a lot of money.

This is Salem's bottom line.

1. Make a ton of money off of brokered stations.

2. Run agenda driven conservative talk radio on a weaker signal no matter how bad the ratings are.

3. Find an FM station to run commercial Contemporary Christian programming as long as it makes budget.
 
What's keeping it from flipping? The fact that people not only in LA listen but around the U.S. According to it's Wikipedia, it's the most listened to Christian radio station in the U.S. lead by one of the largest religious broadcasters on radio. (But who knows! That's what it says on Wikipedia!)
Salem should move The Fish to 99.5 to grab in a little more listeners because KKLA is a Class B and 95.5 is sadly a Class A.
 
It is listener supported radio. KKLA is not going anywhere.
 
Michael Rivers Kramer said:
musicfan101 said:
Hey guys, I have always been wondering what has been keeping KKLA on the air? Their ratings are so low and they seem to still be on the air regardless. If 97.1 went off the air, how is this surviving? Have the owners of this station considered some flipping?  In no way am I trying to belittle the talent on this station, I am just curious.
Click to expand...

Here's how KKLA survives:

They broker out their signal to preachers who in turn say.."Please give us money to stay on the air and keep this ministry alive".  Then little old ladies spend a chuck of their Social Security check to support the individual ministry who then pays a large sum to KKLA/ Salem. 

KKLA...Low overhead.  Brokered programming sold...The station appears as a ministry.  It makes a ton of money and when the economy is good, the share holders make a lot of money.

This is Salem's bottom line.

1.  Make a ton of money off of brokered stations.

2.  Run agenda driven conservative talk radio on a weaker signal no matter how bad the ratings are.

3.  Find an FM station to run commercial Contemporary Christian programming as long as it makes budget.
Click to expand...

Michael,

Thank you for your uplifting opinion. I must say I noticed not even a slight hint of any political or anti-Christian bias, whatsoever. It's clear you have no animosity or axe to grind and I can see that you are a person who knows the true meaning of "tolerance" and believes in practicing it every day.
 
vsa said:
Michael Rivers Kramer said:
musicfan101 said:
Hey guys, I have always been wondering what has been keeping KKLA on the air? Their ratings are so low and they seem to still be on the air regardless. If 97.1 went off the air, how is this surviving? Have the owners of this station considered some flipping? In no way am I trying to belittle the talent on this station, I am just curious.
Click to expand...

Here's how KKLA survives:

They broker out their signal to preachers who in turn say.."Please give us money to stay on the air and keep this ministry alive". Then little old ladies spend a chuck of their Social Security check to support the individual ministry who then pays a large sum to KKLA/ Salem.

KKLA...Low overhead. Brokered programming sold...The station appears as a ministry. It makes a ton of money and when the economy is good, the share holders make a lot of money.

This is Salem's bottom line.

1. Make a ton of money off of brokered stations.

2. Run agenda driven conservative talk radio on a weaker signal no matter how bad the ratings are.

3. Find an FM station to run commercial Contemporary Christian programming as long as it makes budget.
Click to expand...

Michael,

Thank you for your uplifting opinion. I must say I noticed not even a slight hint of any political or anti-Christian bias, whatsoever. It's clear you have no animosity or axe to grind and I can see that you are a person who knows the true meaning of "tolerance" and believes in practicing it every day.
Click to expand...

I have no issue with Non-profit religious broadcasting.

My issue is that most listeners who support the programs on KKLA, are possibly unaware that they indirectly donating to the wealth of shareholders. Although, I admit..few people are making money in the stock market
at the moment.

I do have to respect Salem for providing programming to the 55+ crowd in Honolulu on KHUI. Salem has 3 AMs and 4 FMs there. My guess that even a Class C in Honolulu is worth less than a couple of million dollars due the over saturation of signals and surprising low revenue there.

I don't see Salem puting the Fish on 99.5.

They seem to put their brokered religious programming on the strongest signal in each of their local clusters.
 
I go with Mr. Rivers on that. Please remember that Salem does not operate exactly like CC, CBS, Citadel, et. al. They have a faith-based agenda and thier programming reflects that in almost every market they operate. They get a heritage AM that's not doing well, convert it into either Christian or Right Talk. The FM becomes faith-based or full on Christian.

Even Crawford, that runs am 740 KBRT in LA, a Christian owner, has run sports in Denver and currently BigBands in Dallas (KAAM).
 
Don Paschal said:
I go with Mr. Rivers on that. Please remember that Salem does not operate exactly like CC, CBS, Citadel, et. al. They have a faith-based agenda and thier programming reflects that in almost every market they operate. They get a heritage AM that's not doing well, convert it into either Christian or Right Talk. The FM becomes faith-based or full on Christian.

Even Crawford, that runs am 740 KBRT in LA, a Christian owner, has run sports in Denver and currently BigBands in Dallas (KAAM).
Click to expand...
Crawford owns www.power92chicago.com
 
I worked at KWVE (K-Wave) in San Clemente for two years. They are a Christian station and billed over $1 Mil a year. The get money like KKLA does.
 
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