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ffreauxdziak
Guest
Seems like it is going to be oldies. Another blown chance to do something exciting.
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one thing is for sure, they didn't have much room to go down any further...speaking of last place, when's Jack going bye bye?
Next month won't be good for CC...KWNR's nights have gone to dust and The Coyote through the roof since there's no more "Stunt Runt"(when you have numbers ay night, you wake up in the morning with that station on) Coyote w/Rick Kelly sounds good...Sunny still plays "Party" music at least once an hour....Prince "1999", SOS Band,"Take your time, Do it right." They sounded much better when Lite was on the air. And The Party...why play currents? You have 4 other stations for that....the slow crap....some Party...yuck!
Thank god for satellite radio, and MP3...No one wants to do local radio anymore. Even the listeners know radio isn't fun anymore. They can't even talk to their favorite DJ anymore...most everything is freakin' voicetracked!
Next month won't be good for CC...KWNR's nights have gone to dust and The Coyote through the roof since there's no more "Stunt Runt"(when you have numbers ay night, you wake up in the morning with that station on) Coyote w/Rick Kelly sounds good...Sunny still plays "Party" music at least once an hour....Prince "1999", SOS Band,"Take your time, Do it right." They sounded much better when Lite was on the air. And The Party...why play currents? You have 4 other stations for that....the slow crap....some Party...yuck!
Thank god for satellite radio, and MP3...No one wants to do local radio anymore. Even the listeners know radio isn't fun anymore. They can't even talk to their favorite DJ anymore...most everything is freakin' voicetracked!
ffreauxdziak said:Seems like it is going to be oldies. Another blown chance to do something exciting.
Who is gonna program the oldies station? I hope Randy Kabrick isn't consulting it, if he does he will definately screw it up!
Props to joemamma for nailing the exact date of the flip. When I saw that post the first thing that came to my mind was KKLZ switching to oldies. It's the obvious hole. I thought the only other possibility was CHR/Pop. Beasley could have tried to put the squeeze on MIX with CHR on one side and STAR on the other. But oldies is the better choice of the two, especially to reach 25-54.
I am a believer in this updated 70s based oldies format. KQOL had very good numbers at the end of their run. By updating their music KQOL lowered their demos too. The problem was that they had the stigma of being known as an "oldies" station for so many years. This is not so much a problem with listeners, but for advertisers the word "oldies" is the kiss of death. "Classic Hits" is a much more advertising friendly term, KKLZ is very smart to use that term. Besides, no matter how old the 70s era music get's..it just doesn't sound like what most people think of as "oldies". Even if KKLZ does play some 60s product, "classic hits" is by far the better name to use.
Whenever there is a format flip I always think about which stations willl benefit and which stations will get hurt. I think that Lotus is going to benefit most from this flip. KOMP is going to get a ton of the displaced KKLZ listeners. KOMP plays plenty of hard classic rock that will appeal to the former KKLZ audience. Look for KOMP to become an even bigger 25-54 male monster than they are already.
Of course Lotus's KXPT will also get a lot of the KKLZ audience. KXPT is not only #1 for classic rock, they are now the only classic rock station. If the POINT tweaks a little harder they will gain even more KKLZ listeners. But since KOMP is their sister station they may not need to get harder, Lotus can't go wrong in this situation. However I do think the migration will work both ways with KXPT. Some POINT listeners were using the station as a default oldies station and will switch to KKLZ. Let's not forget that the POINT called themselves "Classic Hits" for many many years.
Another station that could benefit, and they could use the good news, is JACK. As I mentioned in a previous post, KKJJ is more rock than ever. This will help them attract displaced KKLZ listeners.
As far as what stations will suffer from this flip? I would say any station that does well 45-54...SUNNY, both Country stations, maybe even the OASIS. However because I expect KKLZ to steal or share audience from a variety of stations, I don't think that any one individual station will get hurt too bad from this flip.
A couple other notes. Charlie Logan is out as PD of KKLZ. I thought he did a good job steering KKLZ towards a comeback, but the station was long past dead before he even got there...I heard that Mike O"Brian will still be doing mornings, he seems like a good fit for the format. Also, Pat Garret is the station voice, I think his sweepers sound great. I never heard him on a non-rhythmic CHR until now. Both KLUC and HOT have used him in the past.
I am a believer in this updated 70s based oldies format. KQOL had very good numbers at the end of their run. By updating their music KQOL lowered their demos too. The problem was that they had the stigma of being known as an "oldies" station for so many years. This is not so much a problem with listeners, but for advertisers the word "oldies" is the kiss of death. "Classic Hits" is a much more advertising friendly term, KKLZ is very smart to use that term. Besides, no matter how old the 70s era music get's..it just doesn't sound like what most people think of as "oldies". Even if KKLZ does play some 60s product, "classic hits" is by far the better name to use.
Whenever there is a format flip I always think about which stations willl benefit and which stations will get hurt. I think that Lotus is going to benefit most from this flip. KOMP is going to get a ton of the displaced KKLZ listeners. KOMP plays plenty of hard classic rock that will appeal to the former KKLZ audience. Look for KOMP to become an even bigger 25-54 male monster than they are already.
Of course Lotus's KXPT will also get a lot of the KKLZ audience. KXPT is not only #1 for classic rock, they are now the only classic rock station. If the POINT tweaks a little harder they will gain even more KKLZ listeners. But since KOMP is their sister station they may not need to get harder, Lotus can't go wrong in this situation. However I do think the migration will work both ways with KXPT. Some POINT listeners were using the station as a default oldies station and will switch to KKLZ. Let's not forget that the POINT called themselves "Classic Hits" for many many years.
Another station that could benefit, and they could use the good news, is JACK. As I mentioned in a previous post, KKJJ is more rock than ever. This will help them attract displaced KKLZ listeners.
As far as what stations will suffer from this flip? I would say any station that does well 45-54...SUNNY, both Country stations, maybe even the OASIS. However because I expect KKLZ to steal or share audience from a variety of stations, I don't think that any one individual station will get hurt too bad from this flip.
A couple other notes. Charlie Logan is out as PD of KKLZ. I thought he did a good job steering KKLZ towards a comeback, but the station was long past dead before he even got there...I heard that Mike O"Brian will still be doing mornings, he seems like a good fit for the format. Also, Pat Garret is the station voice, I think his sweepers sound great. I never heard him on a non-rhythmic CHR until now. Both KLUC and HOT have used him in the past.
H
hehaw69
Guest
How does it sound now? Nothing has been posted for a couple of days. Any sign of marketing? Whats the average tempo? What is the era mix of the music?
Here is a recent sample hour
Santana-Oye Como Va
Bee Gees-Night Fever
Outsiders-Time Won't Let Me
Edgar Winter-Free Ride
10cc-The Things We Do For Love
Spinners-Could It Be I'm Falling In Love
Contours-Do You Love Me
Johnny Nash-I Can See Clearly Now
Sly and the Family Stone-Everyday People
Seals and Crofts-Summer Breeze
Righteous Brothers-Unchained Melody
England Dan and JFC-I'd Really Love To See You
Cornelius Brothers and Sister Rose-Treat Her Like
Steely Dan-Do it Again
I would say they are centered in the early 70s. The tempo of the station is UP due to the imaging.
Santana-Oye Como Va
Bee Gees-Night Fever
Outsiders-Time Won't Let Me
Edgar Winter-Free Ride
10cc-The Things We Do For Love
Spinners-Could It Be I'm Falling In Love
Contours-Do You Love Me
Johnny Nash-I Can See Clearly Now
Sly and the Family Stone-Everyday People
Seals and Crofts-Summer Breeze
Righteous Brothers-Unchained Melody
England Dan and JFC-I'd Really Love To See You
Cornelius Brothers and Sister Rose-Treat Her Like
Steely Dan-Do it Again
I would say they are centered in the early 70s. The tempo of the station is UP due to the imaging.
I just got back from San Diego and was a little shocked when we hit town to turn the XM off and hear "The Night Chicago Died" coming out of the speakers.
From reading the posts here I guess being a listener makes me kind of a minority, but I can't believe this. They were finally playing some decent stuff, with the exception of the morning show they seemed to have solidified the line-up. The morning show definitely needed some serious help. That Ed in the booth thing was tired when Johnson & Tofte were still together...
Oh well, it's just a better reason to leave the XM on.
From reading the posts here I guess being a listener makes me kind of a minority, but I can't believe this. They were finally playing some decent stuff, with the exception of the morning show they seemed to have solidified the line-up. The morning show definitely needed some serious help. That Ed in the booth thing was tired when Johnson & Tofte were still together...
Oh well, it's just a better reason to leave the XM on.
I have lived in Las Vegas off and on for over 24 years now, and over half that I have been a KKLZ listener....UNTIL LAST WEEK! I listened to the radio station for "classic Rock and Roll"....Lynyrd Skynyrd, Led Zepplin, Steve Miller Band, Molly Hatchet, Etc. The morning show was a little tired, but they were doing a good job of making due with what they had. Now, they turned it into the Time Life Music station. These songs are the ones you hear on the Time Life Music Infomercials at 4am on a Sunday morning. I can guarantee I am not in the minority feeling this way, and The Management at KKLZ has put the final nail in the coffin of what used to be THE radio station to listen to for good classic Rock. I guess I will see you all at KKJJ.
M
MusicMaestro
Guest
it's about time! There always needs to be an outlet for great pop singles from the 60's & 70's. there will always be people who enjoy the hits that they grew up with & like to hear them on the radio! Everyone doesn't have an mp3 or ipod. There are business that have clients/patrons/customers who don't want to hear hard rock or crappy hip-hop where they do business. there is an audience out there for 60's/70's pop hits. Give it to 'em!
A
AIRWAVESHAKER
Guest
KKLZ sound GREEAAAATTTT
S
stench
Guest
MusicMaestro said:it's about time! There always needs to be an outlet for great pop singles from the 60's & 70's. there will always be people who enjoy the hits that they grew up with & like to hear them on the radio! Everyone doesn't have an mp3 or ipod. There are business that have clients/patrons/customers who don't want to hear hard rock or crappy hip-hop where they do business. there is an audience out there for 60's/70's pop hits. Give it to 'em!
Now that it has been on for a while, is it doing better, worse?
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