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KKLZ vs. KSNE

M

MusicMaestro

Guest
This is fascinating, folks: KKLZ(96.3) sounds like a throwback to the classic KRTH 101(L.A.), while KSNE sounds like an updated KOST 103.5((L.A.)--what gives?? And has anyone noticed the adding of cool songs to both formats? Examples: KKLZ has played(over the weekend) "Love's Theme", "Love Will Keep Us Together", & "Bad Case Of Loving You", while over on "sunny", I noticed "Take Your Time", "I Love The Nightlife", & "Heaven Knows". Should be VERY interesting on the next book. Thoughts? ;D
 
KSNE runs CCs Premium Choice on the weekend. The music seems to be brighter and more uptempo than what they play M-F.

My guess is that both SUNNY and KKLZ will do very well with PPM. They are the two stations I most often hear business's play.
 
Your standards are quite low. They are both as crashingly boring as radio can possibly be. Neither is playing anything new or cool, and both stations typify perfectly why fewer and fewer people are bothering with terrestrial any more.
 
Yet if a station does play new and cool music, outside of rhythmic pop, they will struggle to build a large audience. Especially the demo that likes new rock and alternative, they have long ago moved away from radio or at least share it with other media and technology.

Part of the reason stations like KSNE and KKLZ do well is that the boomers grew up on radio and still tend to be heavy users. Plus stations like SUNNY benefit because they are more suited for keeping in the workplace all day. As active music fans turn to other outlets, the more passive stations playing familiar music will gain a larger share of the remaining radio listeners.

A challenge I see is that as boomers age out of 25-54 (the youngest are aged 45 today) few stations will target them even as they remain the demo most open to listening to the radio, if anything out of lifelong routine or habit.
 
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