KKOL Goes All Business

[Bongwater]

http://blatherwatch.blogs.com/talk_radio/2008/11/kkol-flips-to-all-business.html

Is it just me or do you feel like KKOL just got rescued off the Titanic by the Exxon Valdez today too.....

 

[SeattleRadioPro]

What's more interesting is Hood's assertion that Salem tried to buy KVI but is now waiting for Fisher to dump it "at a bargain basement price".

 

[Bongwater]

What's more interesting is Hood's assertion that Salem tried to buy KVI but is now waiting for Fisher to dump it "at a bargain basement price".

The kind of prices they picked up 1590 and 1300 for in the '90s?......Mmmmmm.....don't think so....Not just yet...

They'll have to bump off a station in order to not max out too. Did they not get rid of 1360 earlier this year?

 

[radioguybroadcasting]

KKOL has also applied, under an STA for a 2500 Watt Synchronous transmitter

http://fjallfoss.fcc.gov/prod/cdbs/forms/prod/getattachment_exh.cgi?exhibit_id=695218

 

[WDAE-FM101]

Two questions

1) Do you think Salem changed formats in anticipation of the fairness doctrine. If you recall, national talk radio prior to 1987 was limited to Bruce Williams, Dean Edell, Sally Jessie Raphael. Bernard Meltzer (RIP) and Michael Jackson (the Englishman out of LA) Maybe they wanted to get a jump on alternative formats before KVI and KTTH were forced to. I would dread having to revert back to local talk shows like "Tradio"; home repair or gardening.

2) If KIRO moves to all sports, do you think KKOL will attempt to get the rights to Bob Brinker's Moneytalk?

KKOL's signal is very weak on the eastside. I frequently pick up other stations on 1300 who frequently "forget" to switch to their nighttime pattern. ONe is located in Southern Oregon (Christian) and another is in Idaho (they run full power at night when broadcasting local High School football). When they are at their normal N-T pattern KKOL is fairly listenable. I contacted the engineer at KKOL and he told me that he would check into the interfering stations.

Have a great day

Tom S

 

[jensenbay]

The "fairness doctrine", what a pile of crap. I thought we lived in America. They're tolerant as long as you agree with them. Didn't your mother tell you life's not fair.

 

[mimo]

All business is (in my opinion) the worst format on radio, no all business station has any ratings and whatever audience they do have is very small, might as well shut the thing off....this is the last step before going brokered.

 

[Bongwater]

Two questions

1) Do you think Salem changed formats in anticipation of the fairness doctrine. If you recall, national talk radio prior to 1987 was limited to Bruce Williams, Dean Edell, Sally Jessie Raphael. Bernard Meltzer (RIP) and Michael Jackson (the Englishman out of LA) Maybe they wanted to get a jump on alternative formats before KVI and KTTH were forced to. I would dread having to revert back to local talk shows like "Tradio"; home repair or gardening.

2) If KIRO moves to all sports, do you think KKOL will attempt to get the rights to Bob Brinker's Moneytalk?

KKOL's signal is very weak on the eastside. I frequently pick up other stations on 1300 who frequently "forget" to switch to their nighttime pattern. ONe is located in Southern Oregon (Christian) and another is in Idaho (they run full power at night when broadcasting local High School football). When they are at their normal N-T pattern KKOL is fairly listenable. I contacted the engineer at KKOL and he told me that he would check into the interfering stations.

Have a great day

Tom S

All Business is something Salem has been dabbling in for some time on their other stations. This will be the 3rd attempt at it in Seattle (starting with KEZX 1150 in 1989 and KNWX 770 in 1998.)

And NOT the wisest move THESE days. People want to hurt stock brokers and CEOs now.

There just wasn't enough room for another conservative talk (a dying format in itself), Air America, Nova M have monopolized progressive talk on KPTK (and you'd sooner be hearing satanic death metal on a Salem station than Rachel Maddow.) Sports talk is already crowded enough here, what's a wanna-be something talk station to do in a market like this?

 

[LITTLEBOYBLUE]

Some United planes broadcast the cockpit communications on the passenger cabin headsets.

Think we can use some of the AM stations to broadcast the police radio? Might be kind of fun. Or use it to pick up a random wireless telephone or cellphone call and send it to the community for "further review and input". In what I like to refer to as the "Jerry Springer bump" bet the cume would go through the roof....

(I used to have a scanner that would randomly pick up the wireless calls years ago. It was a kick to learn that the mindless dribble that makes up my telephone convo's was literally no different than the mindless dribble of my neighbors....)

 

[jdweaver]

The issue with BizTalk has always been it's as compelling as watching Velvita age in the Safeway cooler. At least TV can spice up content with graphics. And while politics creates passion, and self-help creates pathos, business creates...yawns. Even Bob Braiker rattles on about obscure mutual funds and complex investment strategies. On the other hand, with our leftward shift, business owners and investors may feel more threatened and some good radio could be created by the conflict therein.

 

[mightymoose]

Or use it to pick up a random wireless telephone or cellphone call and send it to the community for "further review and input". In what I like to refer to as the "Jerry Springer bump", bet the cume would go through the roof....

(I used to have a scanner that would randomly pick up the wireless calls years ago. It was a kick to learn that the mindless dribble that makes up my telephone convo's was literally no different than the mindless dribble of my neighbors....)

Oh man I still have one of those scanners, but with cell phone all digital now I am not sure what you'd get. You are correct that there is a lot of mindless drivel in cell phone land.

 

[Bongwater]

Or use it to pick up a random wireless telephone or cellphone call and send it to the community for "further review and input". In what I like to refer to as the "Jerry Springer bump", bet the cume would go through the roof....

(I used to have a scanner that would randomly pick up the wireless calls years ago. It was a kick to learn that the mindless dribble that makes up my telephone convo's was literally no different than the mindless dribble of my neighbors....)

Oh man I still have one of those scanners, but with cell phone all digital now I am not sure what you'd get. You are correct that there is a lot of mindless drivel in cell phone land.

I remember when an AM radio with a larger than normal space at the end of it's dial could pick up the earliest cordless calls way up on 1700 kHz....

Some analog cell phone calls could STILL be heard in the Ch.77-83 of the UHF TV band. Though rare, analog hasn't gone away JUST yet. You'll see this in TV too.....digital broadcasts on an analog reciever are just disgustingly awful......

 

[DanStrassberg]

The issue with BizTalk has always been it's as compelling as watching Velvita age in the Safeway cooler. At least TV can spice up content with graphics. And while politics creates passion, and self-help creates pathos, business creates...yawns. Even Bob Braiker rattles on about obscure mutual funds and complex investment strategies. On the other hand, with our leftward shift, business owners and investors may feel more threatened and some good radio could be created by the conflict therein.

You and everyone else in this thread are missing the point. The point is that, because biztalk is largely a brokered-time format (the sole exception I can think of is Bloomberg's WBBR (AM) in New York city), it need not draw measurable audiences to generate positve--even substantial--cash flow. Biztalk is ideal for Salem, all of whose stations (at least those with preaching and teaching Christian formats) are doing brokered time. Biztalk, of all talk formats, is also largely free of the obscenities and off-color remarks that, in issue-oriented talk, drive Salem's programmers nuts. Say what you will about Salem's idologically driven orientation, the company has a reputation for astute financial management. Salem appears nicely positioned to do well with biztalk and biztalk appears to be a good fit for some of Salem's stations. If biztalk gains momentum on the stations, I would not be surprised to see the company buy into or buy outright one of the financial-talk program syndicators/distributors.

 

[Bongwater]

The issue with BizTalk has always been it's as compelling as watching Velvita age in the Safeway cooler. At least TV can spice up content with graphics. And while politics creates passion, and self-help creates pathos, business creates...yawns. Even Bob Braiker rattles on about obscure mutual funds and complex investment strategies. On the other hand, with our leftward shift, business owners and investors may feel more threatened and some good radio could be created by the conflict therein.

You and everyone else in this thread are missing the point. The point is that, because biztalk is largely a brokered-time format (the sole exception I can think of is Bloomberg's WBBR (AM) in New York city), it need not draw measurable audiences to generate positve--even substantial--cash flow. Biztalk is ideal for Salem, all of whose stations (at least those with preaching and teaching Christian formats) are doing brokered time. Biztalk, of all talk formats, is also largely free of the obscenities and off-color remarks that, in issue-oriented talk, drive Salem's programmers nuts. Say what you will about Salem's idologically driven orientation, the company has a reputation for astute financial management. Salem appears nicely positioned to do well with biztalk and biztalk appears to be a good fit for some of Salem's stations. If biztalk gains momentum on the stations, I would not be surprised to see the company buy into or buy outright one of the financial-talk program syndicators/distributors.

But in the end...WHO'S listening?

 

[equalinercard]

Bongwater: You are correct. It really does matter who is listening...that's why two prior business formats in Seattle FAILED and failed quickly.

Yes, the shows on KKOL are paid infomercials. Ray Lucia and most of the other weekday shows purchase the airtime so they can pitch their investment seminars, websites, books, newsletters, etc. And they pay good dollars for an hour of airtime.

That's how KNWX did it as a business station under Entercom. That's what Sandusky did.

Problem is, after a few months, if the Ray Lucia's of the world don't start seeing a return on THEIR investment, they stop buying the air time. And when that happens Salem is left with a format with no advertisers and no listeners.

I live near Issaquah and work in Bellevue and for the last month or so the KKOL signal has pretty much disappeared daytime and nighttime. If they wanted a business format to target the eastside then they sure have a big problem.

 

[radioguybroadcasting]

Bongwater: You are correct. It really does matter who is listening...that's why two prior business formats in Seattle FAILED and failed quickly.

Yes, the shows on KKOL are paid infomercials. Ray Lucia and most of the other weekday shows purchase the airtime so they can pitch their investment seminars, websites, books, newsletters, etc. And they pay good dollars for an hour of airtime.

That's how KNWX did it as a business station under Entercom. That's what Sandusky did.

Problem is, after a few months, if the Ray Lucia's of the world don't start seeing a return on THEIR investment, they stop buying the air time. And when that happens Salem is left with a format with no advertisers and no listeners.

I live near Issaquah and work in Bellevue and for the last month or so the KKOL signal has pretty much disappeared daytime and nighttime. If they wanted a business format to target the eastside then they sure have a big problem.

I don't think Ray Lucia is paid time, just 3rd tier crap from THe Business Talk Radio Network